Group 1: Market Overview - In 2024, the domestic liquor consumption market entered a phase of deep adjustment due to macroeconomic fluctuations and structural industry changes, leading to a significant decline in terminal consumption demand [2][3] - The price system of top liquor brands is under pressure, compounded by prolonged inventory destocking cycles and imbalances in terminal price transmission mechanisms [2][3] Group 2: Strategic Adjustments - The company initiated operational strategy adjustments focusing on internal management reforms, organizational structure optimization, and talent development to enhance overall team effectiveness [3] - The "18-character action guideline" emphasizes inventory reduction, sales promotion, price stabilization, team strengthening, structural adjustment, and model optimization [3] Group 3: Business Expansion - The company is expanding its store strategy by innovating the 3.0 store format, integrating premium liquor tasting, high-end dining, and entertainment to enhance consumer experience [3] - Strategic partnerships with international brands like Penfolds and local liquor producers are being deepened to enrich the product matrix and maintain market leadership in imported wines [3][4] Group 4: Operational Efficiency - Inventory management improvements have enhanced cash flow and reduced operational risks, while sales promotions have helped stores manage excess inventory [4] - The "Qingfeng Action" aims to standardize pricing policies across online and offline channels, restoring customer confidence and stabilizing prices [4] Group 5: Organizational Development - The company is optimizing its workforce by adjusting underperforming employees and launching a "Fire Plan" to streamline operations and reduce management layers [5] - Future strategic direction focuses on a core business model of "genuine liquor channel brand + supply chain service platform" to enhance long-term value [5] Group 6: Profitability Enhancement - The company plans to improve gross margins through product matrix optimization, channel efficiency enhancement, team capability strengthening, and meticulous cost management [8] - Strategies include targeted product development based on market trends, increasing store density in key areas, and digitalizing supply chain operations to reduce costs [8]