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百年手艺焕新生 许昌建安非遗社火“舞”出海
Xin Lang Cai Jing· 2026-02-24 04:54
Core Insights - The article highlights the successful transformation of Huo Zhuang Village in Xuchang City, Henan Province, where traditional folk art products are being produced and sold globally through e-commerce, showcasing Chinese cultural heritage [1][4]. Group 1: Traditional Craftsmanship - The craftsmanship of making traditional folk art props in Huo Zhuang Village dates back to the late Qing Dynasty, with skills being passed down for over a century [1]. - The production process involves fifteen manual steps, ensuring high-quality and vibrant products, particularly the South Lion Head, which has expanded its color palette to meet market demand [3]. Group 2: Market Presence and Product Range - Huo Zhuang Village has developed over 30 categories and more than 400 types of folk art props, capturing over 70% of the market share for such products in northern China [3]. - The village's main products include lion heads, dragon dance props, and various other traditional items, which are now being sold online, reaching consumers nationwide and internationally [4]. Group 3: Economic Impact and Future Plans - By 2025, the sales revenue from Huo Zhuang's folk art props is projected to reach 120 million yuan, with 70% of the village's collective economy and 80% of residents' income derived from this industry [5]. - The village plans to establish an industrial park to integrate production, e-commerce, and logistics, aiming to enhance the efficiency of delivering quality products to both domestic and international customers [3][5].