Core Insights - The article highlights the seasonal trend of enjoying beverages as temperatures drop, with JD's 11.11 event featuring a "Beverage Festival" that offers various promotions and new product launches [1] Group 1: Product Offerings - JD's private label, Jingxianfang, has launched two types of white liquor, "Qingxiang" and "Nongxiang," in a unique 618ml bottle, developed in collaboration with top distilleries [3] - The white liquors are certified pure grain solid-state fermented products, ensuring high quality and authenticity, with prices set at 159 yuan per bottle, significantly lower than similar quality products [5] - The festival also introduces innovative jelly cocktails with flavors like plum, lemon, and peach, featuring a minimum of 12% real fruit juice and an alcohol content of only 3 degrees, priced as low as 6.9 yuan [7] Group 2: Creative Beers - The festival includes unique flavored beers, such as cinnamon red wine-flavored beer and butter-flavored craft beer, designed to evoke a warm winter atmosphere, with prices starting at 4.5 yuan per bottle [9] - The beers are marketed as perfect for DIY winter drinks, enhancing the overall consumer experience during the colder months [9] Group 3: Consumer Experience - The event aims to cater to diverse consumer preferences, from traditional white liquor enthusiasts to younger consumers seeking novel experiences, ensuring that every beverage lover can find their ideal drink [11]