Core Insights - The article discusses the shift from a ticket-based economy to an experience-based economy in tourism, exemplified by the Lingyin Feilai Peak scenic area in Hangzhou, which has eliminated entrance fees to enhance visitor engagement and spending [1][5]. Group 1: Ticket Policy and Visitor Impact - The Lingyin Feilai Peak scenic area has implemented a free entry policy, removing the previous fees of 45 yuan for entrance and 30 yuan for temple offerings, which has led to a significant increase in visitor numbers during the New Year holiday [1][5]. - The free entry initiative is seen as a strategy to encourage longer stays and increased spending on secondary consumption, such as cultural products and local dining [1][4]. Group 2: Cultural Products and Sales Growth - Following the implementation of the free entry policy, sales of cultural products at the scenic area have surged, with popular items including AR interactive products and traditional cultural souvenirs [2][3]. - The increase in visitor numbers has directly correlated with a rise in the sales of cultural merchandise, indicating a successful integration of traditional culture with contemporary consumer preferences [2][3]. Group 3: Broader Economic Impact - The free entry policy has positively affected surrounding businesses, including hotels and restaurants, with increased occupancy rates and higher average spending per customer during the holiday period [3][4]. - Local dining establishments have reported significant revenue growth, with some restaurants experiencing full bookings due to the influx of tourists attracted by the free entry policy [3][4]. Group 4: Transition to Experience Economy - The shift towards an experience economy is highlighted by the integration of cultural experiences and interactive technologies, such as AR, to enhance visitor engagement and satisfaction [5][6]. - The article emphasizes that the transition from a ticket-based model to an experience-driven approach is essential for the future of the tourism industry, as consumers increasingly seek deeper cultural experiences [5][6].