（来源：工人日报） 阅读提示 景区以"门票减法"撬动旅游"消费加法"，通过提供优质文化体验、特色产品和完善服务，全方位激活二 次消费、全域消费潜力。 元旦假期，浙江省杭州市西湖灵隐飞来峰景区迎来免门票后的首个节假日。入口处排起长队，景区内人 来人往，游客手持祈福文创、打卡AR互动、驻足古刹品茗。 2025年12月，灵隐飞来峰景区正式取消原45元门票与30元灵隐寺香花券收费，游客线上预约即可免费入 园游览。"还景于民"的文旅惠民举措，不仅让飞来峰石窟文物和千年古刹的文化魅力惠及更多游客，更 以"门票减法"撬动了旅游"消费加法"。 近年来，不少景区从付费走向免费，有的推行"一票多日有效制"，带动景区文创与周边餐饮、住宿等产 业蓬勃发展。专业人士表示，免票不是终点，而是让游客留下来、慢下来、消费起来的起点，推动门票 经济转向体验经济。 景区文创产品热销 "这个钱袋子看起来太有福气了，寓意也很好，准备买一个带回去。"在灵隐飞来峰景区内的文创店里， 江苏苏州的陈女士正和家人挑选文创产品。此前，陈女士了解到景区免票，元旦假期，她与家人特意驾 车到杭州游玩。 "这个青狮挂件的尾巴能转动，寓意'弯道超车'，给快升学的妹妹带一 ...

Group 1: Company Overview and Strategic Focus - The company is divided into two main sectors: cultural creativity and sports health, with a focus on high-speed growth in the first three quarters of the year [2] - The cultural creativity sector is further divided into domestic sales and exports, with traditional exports showing stable growth and domestic sales focusing on three main businesses: IP trendy toys, blessing cultural products, and AI toys [2] Group 2: Business Development and Collaborations - The IP trendy toys business has established strategic partnerships with Tianluoxing and Kule Trendy Toys to expand market reach [2] - The AI toys business has formed a dedicated company for product development, with initial products undergoing market testing and iteration [2] - The blessing cultural products have secured collaborations with Wutai Mountain and Beigaofeng First Caishen Temple, with plans to expand partnerships [2] Group 3: Internal Operations and Future Planning - The current focus for domestic sales is primarily on blessing cultural products [3] - The internal sales team consists of approximately 100 personnel [3] - Business planning for 2026 is actively underway, with no specific details disclosed yet [3] Group 4: Financial Insights and Investment Strategies - The net profit margin for the company is around 10%, as referenced from the semi-annual report [3] - Collaboration with Black Ant Capital Investment Fund aims to leverage professional investment capabilities and enhance the company's investment landscape and industry chain optimization [3] - The partnership also seeks to utilize Black Ant Capital's market insights and project coverage to capitalize on industry changes and investment opportunities [3] Group 5: Disclosure and Compliance - The investor relations activity did not involve any undisclosed significant information [3]

Core Insights - The Zijin Temple, known for its ancient painted clay sculptures, has reopened after 18 months of protective restoration, attracting many visitors eager to see the revitalized figures [1][2] Group 1: Restoration Details - The restoration involved a team from the Dunhuang Research Institute, who worked for 18 months on 59 painted clay sculptures and 98 square meters of murals, employing techniques like dust removal, structural repairs, and filling cracks [2] - The restoration adhered to a "minimal intervention" principle, focusing on repairing damage without adding new elements, with each sculpture requiring 7 to 14 days of meticulous work [2] Group 2: Visitor Experience Enhancements - The newly renovated Zijin Temple features interactive landscapes, experiential installations, and themed retail spaces, enhancing the visitor experience with eight immersive scenarios for a three-hour cultural journey [2] - The temple is set to officially open on October 1, coinciding with the peak viewing period for seasonal flora, providing visitors with a poetic and romantic autumn experience [2]