Core Insights - The article highlights the cultural and historical significance of Zhutang Town, emphasizing its efforts in developing a unique cultural industry rooted in local heritage and traditions [1][2][5]. Group 1: Cultural Heritage and Historical Significance - Zhutang Town is known for its rich historical resources, particularly related to the famous author Shi Nai'an, who is believed to have written significant parts of "Water Margin" here [2][4]. - The town features a notable ancient ginkgo tree, which is said to have been planted by Shi Nai'an himself, symbolizing the connection between the town's history and its cultural identity [2][3]. - Local historian Li Zhonglin has dedicated years to documenting the town's history, including compiling a comprehensive town chronicle of approximately 1.7 million words [2]. Group 2: Non-Material Cultural Heritage and Brand Development - Zhutang has excelled in the protection and development of intangible cultural heritage, particularly through the promotion of its rice wine brewing techniques, recognized as a municipal-level intangible cultural heritage [3][5]. - Initiatives such as the "Zhutang Cup" rice wine competition and the establishment of a rice wine heritage center have helped elevate the market visibility of traditional products and foster local cultural pride [3][5]. Group 3: Cultural Integration and Community Engagement - The town integrates various cultural elements, including historical landmarks and red cultural resources from the New Fourth Army, creating a unique blend of "red memory + ancient town charm" [5][6]. - Community events like the plum blossom garden party and the "Common People's Stage" series have enriched local cultural life, allowing residents to engage with and appreciate their cultural heritage [6]. Group 4: Future Development and Cultural Industry Growth - Zhutang Town is focusing on enhancing its cultural industry by leveraging digital technology for immersive cultural tourism experiences and developing cultural IP derivatives [5]. - The town aims to strengthen collaborations with universities and research institutions to deepen and broaden its cultural industry chain [5].