新华社北京6月25日电 题：把文旅热度转化成文化温度——五位基层文旅工作者讲述奋斗故事 广东省东莞市文化馆馆长黄晓丽将文化馆比作群众文化的"中央厨房"，持续不断为百姓烹饪精神文化食粮。 新华社记者周玮 近年来，"观演热""非遗热""旅游热""文博热"层出不穷，文化和旅游与老百姓的生活息息相关。 如何将文旅热度转化成文化温度？在国务院新闻办公室6月25日举行的"新征程上的奋斗者"中外记者见面会上，五位基层文旅工作者围绕"推动文 化和旅游高质量发展丰富人民美好生活"分享各自的奋斗故事。 6月25日，国务院新闻办公室在北京举行"新征程上的奋斗者"中外记者见面会，文化和旅游部推荐的基层代表围绕"推动文化和旅游高质量发展丰 富人民美好生活"与中外记者见面交流。 新华社记者 金良快 摄 "我们'送菜上门'，搭建起文化馆总分馆体系，分馆、支馆、文化空间像便利店一样遍布东莞每一个角落；我们还个性化'点菜'，通过线上平台提 供1000多种文化产品，群众点单，政府买单；同时注意'营养搭配'，提供音乐剧《东莞东》青春版等新大众文艺精品。" "文化馆人是离市民幸福生活最近的文化工作者，每当见到群众发自内心的微笑，我们就激情满怀，动力 ...

Core Insights - The article highlights the transformation of the Yongqingfang historical and cultural district in Guangzhou, showcasing the blend of traditional and modern elements, as well as the thriving cultural heritage and tourism industry in the area [2][11]. Summary by Sections Cultural Heritage and Tourism - Yongqingfang covers an area of 113,700 square meters and features 79 preserved heritage buildings, integrating 26 items of intangible cultural heritage [2]. - The district attracts tens of thousands of visitors daily, allowing them to experience the rich history and cultural continuity of Lingnan [2]. Non-Material Cultural Heritage - The district includes various experiential shops, such as a movable type printing experience store, which showcases the ancient printing technique in a modern context [4]. - There are 12 master studios in the non-material heritage district, highlighting traditional crafts like pastry printing and embroidery, which are integral to local culture [6][7]. Economic Impact - The district saw over 20 million visitors last year, with the number of businesses increasing from 36 in 2016 to over 130, achieving a property rental rate of over 98% [8]. - The projected revenue for the district in 2024 is over 200 million yuan, reflecting a year-on-year growth of more than 30% [8]. Future Development - Ongoing micro-renovation efforts aim to enhance cultural tourism and create a complete industrial chain for historical and cultural preservation [11]. - Yongqingfang is positioned as a model for integrating traditional and modern elements, reflecting the vibrant culture and lifestyle of Guangzhou [11].