Core Viewpoint - The article emphasizes the importance of transforming the enthusiasm for culture and tourism into a deeper cultural appreciation among the public, as shared by grassroots cultural and tourism workers during a press conference held by the State Council Information Office [1][3]. Group 1: Cultural and Tourism Development - The grassroots cultural workers are actively engaged in promoting high-quality development in culture and tourism to enrich people's lives [3]. - Huang Xiaoli, the director of the Dongguan Cultural Center, describes the cultural center as a "central kitchen" for community culture, providing over 1,000 cultural products through an online platform, and ensuring a diverse range of cultural offerings [3]. - The cultural center has established a network of branches and cultural spaces throughout Dongguan, likening them to convenience stores for easy access to cultural resources [3]. Group 2: Red Tourism and Storytelling - Gu Yue, a guide at the Hongyan Revolutionary History Museum, focuses on making revolutionary stories relatable to younger audiences through immersive experiences [4]. - He shares a poignant story of a young girl who, after participating in an immersive project, expressed her understanding of the courage of historical figures, highlighting the emotional connection that storytelling can create [4]. - The article notes a growing appreciation for traditional Chinese culture, with trends like "Guochao" (national tide) gaining popularity [4]. Group 3: Audience Engagement in Performing Arts - Meng Qingyang, a dancer with the China Oriental Performing Arts Group, observes a rising interest in traditional Chinese culture among audiences, with many young people attending performances in traditional attire [5]. - The article mentions the phenomenon of audiences traveling across cities to watch performances multiple times, indicating a strong cultural engagement [5]. Group 4: Cultural Interpretation and Tourism - Cao Zhen, a tour guide with 17 years of experience, notes that modern tourists seek deeper cultural insights rather than superficial sightseeing [5]. - Tourists increasingly view guides as "cultural translators," transforming complex historical narratives into engaging stories [5]. - The emotional reactions of tourists upon learning about their country's rich history reflect a growing pride in cultural heritage [5]. Group 5: Preservation of Traditional Crafts - Yang Changqing, a representative inheritor of bamboo weaving, discusses integrating traditional crafts into modern markets while supporting rural revitalization [6]. - She outlines three strategies: combining traditional crafts with design, developing a cooperative model for industry growth, and creating tourism experiences centered around bamboo [6]. - The emphasis is on ensuring that development serves as the best form of cultural preservation at the grassroots level [6].

Core Insights - The article highlights the transformation of the Yongqingfang historical and cultural district in Guangzhou, showcasing the blend of traditional and modern elements, as well as the thriving cultural heritage and tourism industry in the area [2][11]. Summary by Sections Cultural Heritage and Tourism - Yongqingfang covers an area of 113,700 square meters and features 79 preserved heritage buildings, integrating 26 items of intangible cultural heritage [2]. - The district attracts tens of thousands of visitors daily, allowing them to experience the rich history and cultural continuity of Lingnan [2]. Non-Material Cultural Heritage - The district includes various experiential shops, such as a movable type printing experience store, which showcases the ancient printing technique in a modern context [4]. - There are 12 master studios in the non-material heritage district, highlighting traditional crafts like pastry printing and embroidery, which are integral to local culture [6][7]. Economic Impact - The district saw over 20 million visitors last year, with the number of businesses increasing from 36 in 2016 to over 130, achieving a property rental rate of over 98% [8]. - The projected revenue for the district in 2024 is over 200 million yuan, reflecting a year-on-year growth of more than 30% [8]. Future Development - Ongoing micro-renovation efforts aim to enhance cultural tourism and create a complete industrial chain for historical and cultural preservation [11]. - Yongqingfang is positioned as a model for integrating traditional and modern elements, reflecting the vibrant culture and lifestyle of Guangzhou [11].