Core Insights - The rise of "ticket stub economy" has become a new trend in cultural tourism consumption, allowing visitors to unlock various discounts and benefits through performance, movie, and event tickets during the holiday season [1][4][7] - The cultural performance market has seen significant growth, with events like the Great Wall Cultural Festival and immersive performances in Chengdu attracting large crowds and generating substantial revenue [2][3] Group 1: Cultural Events and Trends - The Great Wall Cultural Festival in Beijing saw a 75% increase in visitor numbers and an 80% increase in revenue compared to the previous year [2] - Chengdu's immersive performance "Painting the Three Kingdoms" became a popular attraction, with 100,000 visitors engaging with performers during the holiday [2][3] - Traditional Chinese aesthetics are gaining popularity, with performances like "The Great River Eastward" and "Eternal Joy of the Ming" showcasing rich cultural narratives [3] Group 2: Ticket Stub Economy - The ticket stub economy has transformed into a "universal ticket" for city exploration, offering discounts on accommodations, dining, and attractions based on ticket stubs [4][5] - In Ningxia, visitors can enjoy discounts at over 150 retail and 230 dining establishments by presenting event tickets, enhancing the overall travel experience [4] - In Zhejiang, ticket holders can access benefits across multiple cities, including free entry to 19 attractions and discounts at 39 hotels [5] Group 3: Enhanced Consumer Experience - The ticket stub economy is evolving beyond simple discounts to offer more personalized and emotional experiences, such as dedicated transportation for concert-goers and extensive benefits for event attendees [6] - Events like the Beijing International Film Festival have unlocked over 1,100 merchant discounts, driving consumption exceeding 25 billion yuan [6] - The integration of cultural, sports, and tourism sectors is leading to a more diverse and innovative consumer landscape, moving away from traditional sightseeing to a more experiential approach [7]