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一缕藏香连山海 产业援藏促振兴
Zhong Guo Xin Wen Wang· 2025-05-23 13:48
Core Viewpoint - The article highlights the transformation of the Tibetan incense industry in Changdu, Tibet, driven by the support of the Fujian aid team, leading to standardized production and increased market access through e-commerce and training initiatives [1][5][8]. Group 1: Industry Transformation - Tibetan incense, recognized as one of the "three treasures of Tibet," has faced challenges such as inefficient manual production and lack of standards, which hindered its market reach [1][2]. - The establishment of a standardized production base in Changdu marks a new phase of rapid development for the Tibetan incense industry, with plans to be a model case for industrial aid in Tibet by 2025 [1][2][7]. - The Fujian aid team has facilitated the introduction of standardized production practices and quality control measures, significantly improving the production process from a month to as little as five days [3][7]. Group 2: Market Expansion - The Fujian aid team has implemented various strategies to enhance market access for Tibetan incense, including establishing a platform for mutual learning between Fujian and Changdu, and organizing training sessions for local producers [5][6]. - The introduction of e-commerce and live streaming sales has led to significant sales increases, with products quickly selling out on major platforms like Dongfang Zhenxuan [5][6]. - The collaboration has resulted in the creation of a new brand, "Fukangba," which combines the characteristics of both Tibetan and Fujian incense, broadening its appeal to a wider audience [7][8]. Group 3: Future Outlook - The Fujian aid team aims to achieve a comprehensive development strategy for the Tibetan incense industry, focusing on creating production bases, showcasing centers, and well-known brands to drive economic growth and rural revitalization [7][8]. - The initiative emphasizes the importance of cultural preservation alongside economic empowerment, providing a sustainable model for the development of unique industries [8].