(侨乡新貌)侨乡泉州"茶瓷香伴" 非遗跨界促产业融合 中新社泉州2月2日电 (记者 孙虹)"一支香、一杯茶、一件瓷器，是如何从泉州这片土地上'长'出来 的。"在近日的一场产业带溯源直播中，网络主播阿祖携手非遗代表性传承人，将安溪铁观音的"香 韵"、永春香的"雅韵"、德化白瓷的"器韵"娓娓道来。 作为宋元中国海外贸易的三大核心文化元素，茶瓷香不仅是海上丝绸之路的重要见证，也是侨乡福建泉 州富民兴县的重要支柱。统计数据显示，2025年，安溪茶产业综合产值达460.5亿元(人民币，下同)，德 化陶瓷产业集群规模达760亿元，永春香产业链产值突破135亿元。 侨乡泉州打造"茶瓷香伴"品牌促产业融合。图为1月28日，网络主播携手非遗代表性传承人在福建 泉州开启茶瓷香产业带溯源直播。陶宣 摄 当安溪铁观音的茶韵注入温润如玉的德化白瓷茶碗，一缕缕永春篾香的淡烟缭绕其间……安溪县副县长 林毅敏向中新社记者描绘了一幅雅致的宋式生活美学画卷，这背后是安溪、德化、永春三个县推动茶、 瓷、香产业融合发展的积极探索。 安溪、永春、德化三县山水相连、文脉相通，茶瓷香三大产业各具特色又高度互补。为打破县域边界， 推进区域协作，2025年9 ...

中新网北京1月19日电(记者 刘越)1月17日，"功夫见永春"时尚产业推介活动在北京福建大厦启动。活动 在清雅绵长的永春香道表演中拉开帷幕，一场"永春香美学搭配时尚秀"将传统香衍生品与现代服饰巧妙 交融，生动展现出永春作为"中国香都"的独特魅力与时尚活力。 场，模特展示永春香衍生品。主办方供图 永春的制香技艺传承至今已有近四百年历史。清顺治年间，阿拉伯人后裔蒲世茂迁居永春达埔镇，将制 香手艺传授乡里，从此开启永春的制香史。如今，这项承载着海上丝绸之路文化交流记忆的工艺，已深 深融入当地的文化与生活。天气晴朗时，永春的广场上常晒满五颜六色的香，据统计，东南亚地区每三 根香中就有一根曾在永春沐浴过阳光。 历经岁月积淀，永春香产业已形成蓬勃规模。截至2025年，全县拥有制香企业近300家，从业人员超过3 万名，香产品种类达1000多种，国内市场销售覆盖率超过80%，2024年全产业链产值突破135亿元，"中 国香都"的品牌愈加响亮。作为海上丝绸之路的重要内陆节点，永春近年来着力推动文化、产业与时尚 深度融合，积极探索"文化赋能产业、产业激活文化"的特色发展路径。 此次活动不仅是产业的展示，也是文化的传递。现场举行了 ...

Core Viewpoint - The article highlights the transformation of the Tibetan incense industry in Changdu, Tibet, driven by the support of the Fujian aid team, leading to standardized production and increased market access through e-commerce and training initiatives [1][5][8]. Group 1: Industry Transformation - Tibetan incense, recognized as one of the "three treasures of Tibet," has faced challenges such as inefficient manual production and lack of standards, which hindered its market reach [1][2]. - The establishment of a standardized production base in Changdu marks a new phase of rapid development for the Tibetan incense industry, with plans to be a model case for industrial aid in Tibet by 2025 [1][2][7]. - The Fujian aid team has facilitated the introduction of standardized production practices and quality control measures, significantly improving the production process from a month to as little as five days [3][7]. Group 2: Market Expansion - The Fujian aid team has implemented various strategies to enhance market access for Tibetan incense, including establishing a platform for mutual learning between Fujian and Changdu, and organizing training sessions for local producers [5][6]. - The introduction of e-commerce and live streaming sales has led to significant sales increases, with products quickly selling out on major platforms like Dongfang Zhenxuan [5][6]. - The collaboration has resulted in the creation of a new brand, "Fukangba," which combines the characteristics of both Tibetan and Fujian incense, broadening its appeal to a wider audience [7][8]. Group 3: Future Outlook - The Fujian aid team aims to achieve a comprehensive development strategy for the Tibetan incense industry, focusing on creating production bases, showcasing centers, and well-known brands to drive economic growth and rural revitalization [7][8]. - The initiative emphasizes the importance of cultural preservation alongside economic empowerment, providing a sustainable model for the development of unique industries [8].

Core Insights - The traditional incense industry is experiencing new growth opportunities driven by young consumers who are expanding the application scenarios of Chinese incense for sleep aid, emotional healing, and enhancing focus [2][4] - The popularity of Chinese incense among younger demographics is reflected in significant sales growth on platforms like Taobao, with transactions increasing over 50% year-on-year since February [1][2] - Brands are adapting to market demands by launching portable incense products and integrating traditional techniques with modern designs, such as the "Dark Fragrance Bracelet" from the Palace Museum [2][3] Market Trends - The sales of incense-related products, including incense holders and incense sticks, have seen a year-on-year increase of nearly 80% [1] - The number of users born after 1995 has nearly doubled, indicating a strong interest among younger consumers [1] - Brands are leveraging social media trends, with topics like "Chinese incense" and "traditional incense-making" gaining traction [1] Product Innovation - New product offerings include portable incense sheets and sleep sachets, catering to the diverse needs of young consumers [2][3] - The introduction of unique product names, such as "Dreams in My Mind" and "Tea Words," aims to attract younger buyers [3] - The "Cold Condensation Incense" technique has gained popularity, allowing for various forms like incense beads and powders, which are convenient for modern lifestyles [3] Consumer Engagement - Young consumers are not only purchasing incense but are also engaging in learning about the craft, with many participating in workshops for making incense [4] - Experience-based activities, such as "handmade incense pouch" workshops, are being offered by various businesses to enhance consumer interaction [4] - The market for Chinese traditional incense culture is expanding, with a growing variety of products available [4]