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西湖区后陡门58号变身农文旅新标杆
Hang Zhou Ri Bao· 2025-09-19 01:45
Core Insights - "Zhongdi Star" officially opened on September 17, 2023, in Hangzhou's Xihu District, becoming a new cultural tourism landmark with ticket sales comparable to concert events [3][5] - The project, inspired by the labor documentary show "Zhongdi Ba," transformed 142.8 acres of wasteland into productive farmland over 200 days, gaining significant online popularity and social recognition [5][6] Group 1: Project Development - The "Zhongdi Star" project was initiated in May 2023 as a key agricultural and cultural tourism integration experiment by the Xihu Cultural Tourism Group [5][6] - The project has successfully attracted nearly 100,000 fans during its trial operation, showcasing local cultural products and enhancing rural tourism consumption [5][6] Group 2: Community Impact - The opening day featured a market with over 50 brands, highlighting the project's role in boosting local employment, with nearly 70 villagers trained for various service roles [6][7] - The project aims to deepen the integration of culture and tourism, leveraging local agricultural and cultural heritage to create new tourism experiences [6][7] Group 3: Future Prospects - Local leaders express optimism about the project's potential to combine agricultural culture with tourism, planning various markets and educational activities to attract nationwide visitors [7] - The initiative is seen as a model for the industrialization of cultural tourism IP, making traditional culture more accessible and engaging [6][7]