Core Insights - The meat and dairy cattle industry is crucial for food supply and the livelihoods of many farmers, but it faces significant challenges that require financial support for recovery and high-quality development [1][2]. Group 1: Industry Challenges - The meat cattle industry has seen a significant decline in beef prices, dropping to 42 yuan per kilogram in mid-2023, causing substantial economic pressure on farmers [2]. - The dairy industry is experiencing a downturn, with liquid milk sales declining by 7.5% year-on-year in early 2025, and offline sales dropping by 9.7% [3]. Group 2: Financial Support Strategies - Financial institutions are encouraged to enhance research efforts to understand the needs of farmers and provide targeted support, especially in light of the financial difficulties faced by many [2][3]. - There is a call for product innovation in financial offerings, such as introducing specialized loans for cattle purchases and operational support for dairy farmers during off-peak sales periods [4]. Group 3: Credit and Investment - Financial institutions should increase credit availability for cattle farmers, establishing a whitelist for those with good operational potential to avoid abrupt loan withdrawals [5]. - Support for leading enterprises in the industry is essential, as they can drive product development and enhance market value [6].