Group 1 - The eighth China International Import Expo (CIIE) serves as a significant platform for international exhibitors to connect with global customers, showcasing the potential of the Chinese market [1][2]. - Imran Rah, an Indian exhibitor, has successfully adapted to the Chinese market by learning Mandarin and utilizing online sales platforms, achieving monthly sales of several million RMB [2]. - Carolina, a Peruvian exhibitor, aims to differentiate her products through innovative designs and interactive features, highlighting the importance of creativity in avoiding homogenization in a competitive market [4]. Group 2 - The participation of international exhibitors at CIIE reflects a growing interest in the Chinese consumer market, with many adapting their business strategies to leverage local trends [2][4]. - The use of social media and live streaming by exhibitors is becoming increasingly important for product promotion and customer engagement in the evolving retail landscape [2]. - The CIIE provides a global stage for countries to showcase their unique products, enhancing international visibility and fostering cross-border trade relationships [4].