Core Insights - The article highlights the innovative approach of a couple, Jiang Buting and his wife, in using building blocks to create intricate models of Chinese cultural landmarks, thereby promoting Chinese culture through a popular medium [3][4][6]. Group 1: Company Overview - The couple operates a building block studio named "Fat Xiao Qi," which started as a hobby and has evolved into a business focused on architectural models [3][4]. - Their first viral project was a video of a model of the Forbidden City, which garnered over 2 million views and 200,000 likes on Bilibili [3]. Group 2: Key Projects - Significant projects include collaborations with major media and cultural institutions, such as the Central Radio and Television Station and the People's Daily, creating models like the "News Broadcast Vehicle" and "Silu Treasure Ship" [4][6]. - A standout project is the "Central Axis" model, which took four months to complete and involved 130,000 building blocks to recreate 15 iconic buildings along Beijing's central axis [4][6]. Group 3: Cultural Impact - The couple aims to support the application for UNESCO World Heritage status for the Central Axis by showcasing its architectural beauty through their building block models [6]. - They plan to continue expanding their portfolio by creating models of traditional Chinese architecture, such as the Yinxian Wooden Pagoda, to further tell Chinese stories through building blocks [6][8].