Core Insights - The combined National Day and Mid-Autumn Festival in 2025 saw Zhongshan receive 3.89 million tourists from October 1 to 8, marking a 13.89% increase compared to the previous year, with tourism revenue reaching 2.251 billion yuan, up 14.32% year-on-year [1] Group 1: Tourism and Economic Impact - Zhongshan's tourism strategy is driven by the "3+N" cultural tourism activity system, leveraging key areas like Xiangshan Ancient City, Dayong Red博城, and Zhongshan Film and Television City to enhance visitor experiences [1] - The city implemented the "Hundred Million Thousand Project" to revitalize resources, promote urban-rural integration, and stimulate economic growth through cultural tourism [1] Group 2: Cultural Activities and Events - The renovation of Sunwen West Road pedestrian street, a national historical and cultural block, was completed, featuring a blend of historical charm and modern vibrancy, attracting significant tourist engagement [2][3] - A series of cultural events, including food culture weeks and interactive activities, were organized to enhance the cultural appeal of the newly renovated area, resulting in over 600,000 visitors in the first six days of the holiday [3] Group 3: Music and Entertainment - The 2025 Guangdong-Hong Kong-Macau Greater Bay Area Pop Music Week and the 17th China-Portuguese-speaking Countries Cultural Week featured free entry, showcasing performances from local and international artists, transforming the venue into a vibrant cultural hub [4] - Various music and cultural events, including theater performances and music festivals, were held to engage the public and enhance the festive atmosphere [4] Group 4: Night Economy and Innovative Consumption - The introduction of the "ticket root economy" allowed visitors to enjoy discounts at local businesses, effectively linking cultural events with broader consumer spending across the city [5] - Night markets and themed events, such as the "Drunken Dragon Dance" and food festivals, contributed to a lively night economy, attracting both locals and tourists [5][6] Group 5: Rural Tourism and Community Engagement - Rural areas in Zhongshan hosted various events, including street dance competitions and food festivals, promoting local culture and enhancing the appeal of rural tourism [6] - The integration of modern art and traditional culture in rural tourism initiatives showcased the revitalization of local economies and community engagement [6] Group 6: Visitor Management and Experience Enhancement - The "3+N" strategy effectively managed tourist flow, alleviating congestion in popular areas and improving overall visitor experience during the holiday period [8] - The increase in average spending per visitor indicates a successful strategy in enhancing the quality of tourism offerings in Zhongshan [8]