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海尔智家(600690):经营延续增长,高端品牌快速成长
HTSC· 2025-09-02 11:34
Investment Rating - The investment rating for the company is "Buy" and is maintained [7][5]. Core Views - The company reported a revenue of 156.49 billion RMB for the first half of the year, representing a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion RMB, up 15.6% year-on-year [1]. - The company is focusing on enhancing its business model and organizational structure, which has led to improved operational resilience and profitability [1]. - The outlook for the second half of the year remains positive, with expectations for continued profit elasticity driven by digital transformation [1]. Summary by Sections Revenue Performance - Domestic market revenue for the first half reached 77.42 billion RMB, growing 8.8% year-on-year, while overseas market revenue was 79.08 billion RMB, increasing 11.7% year-on-year [2]. - The company’s high-end brands, Casarte and Leader, saw revenue growth exceeding 20% and 15% respectively [2]. Business Segments - The refrigeration segment achieved global revenue of 42.85 billion RMB, up 4.2% year-on-year, with strong growth in Southeast Asia and South Asia [3]. - The kitchen appliance segment generated 20.67 billion RMB, a 2.0% increase, while the laundry segment reported revenue of 32.01 billion RMB, up 7.6% [3]. - The air energy solutions segment saw revenue of 32.98 billion RMB, growing 12.8%, and the water segment achieved 9.79 billion RMB, with overseas water heater sales doubling [3]. Profitability and Cost Management - The company’s gross margin for the first half was 26.9%, a slight increase of 0.1 percentage points year-on-year, attributed to cost control in the domestic market and a high-end brand strategy overseas [4]. - The operating profit margin improved, with a net profit margin of 7.7%, up 0.4 percentage points year-on-year [4]. - The company announced a mid-term dividend of 2.69 RMB per share, totaling over 2.5 billion RMB, with a payout ratio of 20.83% [4]. Earnings Forecast and Valuation - The company’s projected net profits for 2025-2027 are 21.13 billion RMB, 23.27 billion RMB, and 25.37 billion RMB, respectively, with corresponding EPS of 2.25, 2.48, and 2.70 RMB [5]. - The target price for A-shares is set at 33.75 RMB, while the target price for H-shares is 31.95 HKD, reflecting a premium based on historical performance [5].