Core Insights - The launch of the bottled super plant tea product "Kale Cucumber" by Heytea has generated significant consumer interest and sales momentum [1][2][3] - The product is inspired by Heytea's in-store super plant tea series and features a unique combination of kale, cucumber, dietary fibers, and classic green tea and matcha [1][2] - Since its introduction, "Kale Cucumber" has quickly become the top-selling new beverage at Sam's Club, with monthly sales exceeding 100,000 units [3] Product Development - Heytea began its bottled beverage line in 2020, focusing on creating differentiated products based on consumer insights from in-store offerings [1][4] - The "Kale Cucumber" product is part of a broader trend where Heytea has successfully launched several popular bottled products, including the 50% juice tea and the zero-sugar tea series [4][5] - The company emphasizes a clean ingredient profile, with "Kale Cucumber" containing 90% fruit and vegetable juice, no artificial additives, and low energy content [2][5] Supply Chain and Innovation - Heytea has developed a highly customized supply chain, achieving nearly 100% customization for in-store ingredients, which supports the quality and differentiation of its bottled products [6] - The company employs rigorous processing methods for its ingredients, ensuring the preservation of fresh flavors and smooth textures in its beverages [6]