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以创新为引擎 以跨境电商为通路 小家电闯出国际大市场
Ke Ji Ri Bao· 2025-10-16 00:57
Core Insights - Jiangsu Youao Intelligent Technology Co., Ltd. exports over 95% of its products, achieving a sales revenue of 820 million yuan in export business for the first half of the year, representing a year-on-year growth of 10.38% [1] - The company holds over 1,100 patents and invests 3.5% of its revenue annually in R&D, which supports its innovation and market presence [1] Group 1: Innovation and Product Development - The company has developed a wall-mounted air conditioner specifically for the European and American markets, which has been well-received due to its design that eliminates the need for an external unit [2] - Jiangsu Youao has implemented noise reduction technology, achieving a sound level of 30 decibels for its dehumidifiers, catering to the high noise sensitivity of European consumers [3] - The company follows a "sell one, develop one, reserve one" strategy, allowing for rapid product development and customization, with a turnaround time of less than six months for new products [3] Group 2: Market Strategy and Sales Network - Jiangsu Youao's products, including wall-mounted air conditioners and upright window units, have achieved the highest market share in the U.S., Germany, South Korea, and France [4] - The company entered the cross-border e-commerce space in 2018, initially facing challenges in product positioning and market understanding, but later adjusted its strategy to improve competitiveness [6] - The annual order volume on cross-border e-commerce platforms has reached 120,000 units, with sales revenue of 120 million yuan from January to August this year, marking a year-on-year growth of 31.89% [7]