Group 1 - The tourism market is experiencing a shift from traditional mass tourism to personalized and immersive experiences, reflecting an upgrade in consumer demand and innovation in the tourism industry [1][2][3] - Data from Meituan Travel indicates a significant increase in searches for "lazy tourism" activities, with "lazy drifting" up by 135%, "lazy bungee jumping" by 65%, and "lazy hiking" by 84%, highlighting a trend among young travelers towards more relaxed and in-depth travel experiences [1][2] - The popularity of "desert stargazing" and related activities has surged, with a reported over 100% increase in flight bookings to Zhongwei City during the summer, driven by interest in desert tourism [1] Group 2 - Tuniu Travel Network reports strong demand for thematic travel routes such as hiking, cycling, and camping, with popular destinations including Tibet and Yunnan, indicating a growing preference for deep nature experiences among tourists [2] - Young travelers, particularly those from the post-2000 generation in Jiangsu, Zhejiang, and Shanghai, are willing to pay for deep experiences and are increasingly using social media for travel planning [2] - The rise of experiential tourism signifies a profound adjustment in consumer travel philosophy, with a shift from sightseeing to deeper, personalized, and culturally rich experiences [2][3]