专家指出，旅游消费正经历从规模扩张向质量提升的重要转型。曾经"上车睡觉、下车拍照"的观光游模 式，正逐渐被个性化、沉浸式体验游所取代，这一转变不仅反映了消费需求的升级，更彰显了旅游产业 创新发展的新趋势。 美团旅行的数据显示，今夏"窝囊旅游"三件套成为年轻人的"心头好"。8月以来，"窝囊漂流"搜索量环 比增长135%，"窝囊蹦极"增长65%，"窝囊爬山"增长84%。这反映出年轻人正试图让旅行慢下来，追求 更轻松、更深入的游玩方式。 "沙漠观星"也成为暑期游客探索夜晚魅力的新方式。美团数据显示，"沙漠观星""沙漠观星酒店""沙漠 露营"等成为热门搜索词。"中卫市沙坡头旅游景区位于宁夏回族自治区，地处中国第四大沙漠—腾格里 沙漠东南边缘。沙漠游热潮带动下，中卫市暑期机票预订量环比前两月增长超100%。"美团旅游相关负 责人表示。 "我们观察发现，年轻游客喜欢体验落日'蓝调时刻'、海滨烛光晚餐。海滨疗愈、热带花园按摩SPA 等'住宿+'体验，延展了客人在酒店的消费链条。"三亚珊瑚湾文华东方酒店总经理余露说，"'Z世代'青 年对会玩、有趣、深刻的本地化体验更为着迷。" 途牛旅游网的数据显示，9月以来，行摄、徒步、骑行 ...

"沙漠观星"也成为暑期游客探索夜晚魅力的新方式。美团数据显示，"沙漠观星""沙漠观星酒店""沙漠 露营"成为热门搜索词。"中卫市沙坡头旅游景区位于宁夏回族自治区，地处中国第四大沙漠—腾格里沙 漠东南边缘。'沙漠游'热潮带动下，中卫市暑期机票预订量环比前两月增长超100%。"美团旅游相关负 责人表示。 途牛旅游网的数据显示，9月以来，行摄、徒步、骑行、露营、旅拍等主题线路需求旺盛。西藏鲁朗花 海牧场、云南雨崩、中虎跳峡等徒步路线，以及桂林、环洱海等骑行路线成为热门选择，反映游客对深 度自然体验的追求。 新华财经北京9月11日电（记者丁雅雯、吴慧珺）在江南水乡跟随渔民凌晨出船捕鱼，在西双版纳热带 雨林中徒步探险，在五星级酒店享受定制海滨烛光晚餐……虽然暑期传统旅游旺季已过，但旅游市场依 然保持着较高热度。一种"像当地人一样生活"的旅游新方式正在全国悄然兴起。 专家指出，旅游消费正经历从规模扩张向质量提升的重要转型。曾经"上车睡觉、下车拍照"的观光游模 式，正逐渐被个性化、沉浸式体验游所取代，这一转变不仅反映了消费需求的升级，更彰显了旅游产业 创新发展新趋势。 美团旅行的数据显示，今夏"窝囊旅游"三件套成为年轻人的 ...

Group 1 - The tourism market has experienced explosive growth this summer, driven by new "tourism+" trends alongside traditional summer vacation themes [1][2] - The search volume for "cooling travel" increased by 47% year-on-year since July, with Northwest, Northeast, and Southwest regions being the most popular destinations due to favorable climates and natural scenery [1] - Water sports have gained popularity, with "stream tracing" searches increasing by 50% and "paddleboarding" searches surging by 107% in August, indicating a shift towards experiential and skill-based tourism [1] Group 2 - The trend of "traveling with events" has emerged, highlighted by the resurgence of the "Village Super" event in Guizhou, leading to over a 30% increase in overall travel in the province during the event weekend [2] - The impact of film IPs on tourism is significant, as seen with the movie "The Lychee of Chang'an," which led to a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, within ten days of its release [2] - The tourism market is evolving towards a "cooling+" multi-fusion model, with a shift from sightseeing to experiential travel, necessitating higher demands for destination management and content innovation [2]