Core Insights - The annual release of the "Ma Dun Dun" series has taken place, featuring approximately 20 new products available for immediate sale, including plush toys, blind boxes, keychains, badges, refrigerator magnets, and canvas bags [1][5] - The "Ma Dun Dun" series is a commemorative product celebrating the fourth anniversary of the Beijing Winter Olympics and is part of the Olympic intellectual property licensing [5][7] - The design of "Ma Dun Dun" incorporates elements of Chinese horse culture and features a running pose, symbolizing positive connotations such as "success" and "spirit" associated with horses [7] Product Details - The first batch of "Ma Dun Dun" products includes popular items such as mini plush hangers priced at 68 yuan, refrigerator magnets at 29 yuan, and three-dimensional keychains at 68 yuan [5] - A special "Zodiac Dun Dun" series has been introduced, which includes collectible sets featuring Rabbit, Dragon, Snake, and Horse designs, enhancing their commemorative value [5] - Pre-orders for the initial batch of products have already accounted for 25% of the stock, indicating strong consumer interest [5] Consumer Engagement - Enthusiastic consumers, including collectors, have lined up early to purchase "Ma Dun Dun" products, viewing the acquisition as a year-end ritual [3] - Various sales channels have been established for the "Ma Dun Dun" series, including physical stores, online platforms, and special events, creating a vibrant purchasing atmosphere [9]