（来源：千龙网） 春节期间，北京三里屯"狮王入京"非遗展览吸引了不少市民、游客驻足。一尊通体荧光绿的狮头玻璃展柜前，小游客踮起脚 努力凑近，眼里满是好奇，母亲俯身在她耳边讲解："狮头制作第一步是扎，然后是扑、写、装。" 当非遗醒狮跃入潮流地标三里屯，当冬奥顶流"冰墩墩"摇身一变为憨态可掬的"马墩墩"，马年春节的北京商圈，正以一场传 统与潮流的深度对话，解锁"可触摸的非遗"、可体验的年味，让市民游客在逛吃打卡中感受别样"京彩"。 "狮王入京"全国首展亮相三里屯 2月2日至3月3日，三里屯太古里携手中国香港潮流舞狮文化品牌，共同呈现融合潮流美学与传统文化精神的"狮王入京"全国 首展。传统狮头与潮流设计结合，突出"不失传统，更胜传统"美学，增添独特的春节喜悦。 这场以非遗醒狮文化为核心的展览，展出8款限定狮头，成为三里屯商圈的"人气王"。故宫版醒狮格外引人注目——从铜 狮、宫殿建材中汲取灵感，将龙袍纹样、手绘吉祥图案融入设计，首次在北京亮相。 "很少在北京看到醒狮的展览，今天专程从大兴赶过来。"一位年轻市民举着手机，围着展品变换角度拍照。 傍晚6时，三里屯的"夜生活"开始了。通盈中心、那里花园、3.3大厦等餐饮聚集 ...

本次活动以"马墩墩遇见北海福"为主题，特邀中央美术学院设计学院副院长、北京2022年冬奥会与冬残 奥会会徽及吉祥物"冰墩墩"核心设计师——林存真教授亲临现场，与现场粉丝面对面交流，分享马年文 创的设计灵感，揭秘创作背后的故事与工艺亮点。 2月21日，"马墩墩形象设计师线下签售会"在北海公园南门广场举行。 京日报客户端 来源：北 林存真教授不仅主导设计了承载中国百年奥运梦想的"冬梦""飞跃"会徽，更以"冰墩墩""雪容融"等经典 形象深入人心。此后，她延续冬奥顶流IP的生肖文化系列，相继推出"兔墩墩""龙墩墩"，直至今日 的"马墩墩"，完成了奥运文化遗产与中国传统生肖文化的完美融合。 ...

【北京城市副中心过大年，湾里YOUNG购市集精彩享不停】#湾里##你好,副中心# 春节假期第一天， 当然要出来嗨！北京城市副中心再添新春好去处——2月15日，集聚潮流与传统的"湾里YOUNG购市 集"，在湾里・王府井WellTown热闹开市。现场汇聚20家北京工艺美术企业，既有景泰蓝、牙雕、玉雕 等"燕京八绝"技艺，也有兔爷、绢人、脸谱等民艺特色工艺，更有马墩墩等潮流文创系列，超500个品 类的时尚精品吸引市民打卡、挑选。还有市民在游玩北京环球影城之后顺便来湾里继续嗨逛。此外，此 前已经亮相的漕运市集等特色活动依旧备受关注。请点击视频，查收现场精彩！（北京青年报记者 胡 莎 摄像 柴程 编辑 柴程 校对 杨波） ...

2月13日 国际奥委会主席考文垂 到访新华社米兰冬奥会报道中心 手持一只马年限定版的"冰墩墩" ——"马墩墩" 向大家送上春节祝福 这一次 "冰墩墩"头戴马儿造型头饰 手拿马儿造型手办 脚踏祥云向未来出发 又一次吸引了全球目光 2022年北京冬奥会期间 "冰墩墩"彻底火了 无论是"卡门"的呆萌表现 2026年2月13日，国际奥委会主席考文垂在新华社米兰冬奥会报道中心展示"马墩墩"。新华社记者 张铖 摄 还是在冬奥赛场上的互动 从2019年诞生至今 这只憨态可掬的熊猫 早已走入了人们的日常生活 成为了连接奥运文化 与中国传统文化的桥梁 都让这只"熊猫"迅速圈粉 2022年6月8日，广州美院毕业生捧着"冰墩墩"在校园内拍照留念。新华社记者 刘大伟 摄 2019年9月17日 北京2022年冬奥会吉祥物 "冰墩墩"正式发布 它以国宝大熊猫为原型 外层包裹着冰晶外壳 脸部周围装饰着彩色光环 成为北京冬奥会的"形象大使" 2019年9月17日，来自丰台区少年宫的小朋友在北京2022年冬奥会吉祥物和冬残奥会吉祥物发布活动结束后与冬奥会吉祥物"冰墩墩"合影。新华社 记者 鞠焕宗 摄 2022年2月20日，北京冬奥会花样滑冰表 ...

到访新华社米兰冬奥会报道中心 2月13日 国际奥委会主席考文垂 手持一只马年限定版的"冰墩墩" ——"马墩墩" 向大家送上春节祝福 00:11 ↑点击观看视频 这一次 "冰墩墩"头戴马儿造型头饰 手拿马儿造型手办 脚踏祥云向未来出发 又一次吸引了全球目光 2026年2月13日，国际奥委会主席考文垂在新华社米兰冬奥会报道中心展示"马墩墩"。新华社记者 张铖 摄从2019年诞生至今 这只憨态可掬的熊猫 早已走入了人们的日常生活 成为了连接奥运文化 与中国传统文化的桥梁 成为北京冬奥会的"形象大使" 2022年6月8日，广州美院毕业生捧着"冰墩墩"在校园内拍照留念。新华社记者 刘大伟 摄2019年9月17日 北京2022年冬奥会吉祥物 "冰墩墩"正式发布 它以国宝大熊猫为原型 外层包裹着冰晶外壳 脸部周围装饰着彩色光环 "冰墩墩"彻底火了 无论是"卡门"的呆萌表现 还是在冬奥赛场上的互动 都让这只"熊猫"迅速圈粉 国际奥委会终身名誉主席巴赫说 "我见到'冰墩墩'的第一眼就爱上它了" 2019年9月17日，来自丰台区少年宫的小朋友在北京2022年冬奥会吉祥物和冬残奥会吉祥物发布活动结束后与冬奥会吉祥物"冰墩墩"合影。 ...

Core Insights - The 2026 Beijing Commercial Brand Conference and the announcement of the 2025 Top Ten Commercial Brands took place, focusing on the theme "New Demand, New Supply" [1] Group 1: Brand Development - The success of various brands in Beijing demonstrates that building a brand requires a commitment to quality and an understanding of consumer preferences in a competitive market [4] - Notable consumer landmark brands have emerged in Beijing, such as "Wenli," which attracted 600,000 visitors in its first three days, showcasing a blend of cultural, commercial, and recreational offerings [4] Group 2: Fashion and Trendy Brands - A number of unique fashion brands have emerged in Beijing, with companies like Pop Mart and 52toys establishing themselves as cultural symbols for the youth, promoting Chinese design internationally [5] - The fashion industry is supported by organizations like the China Fashion Designers Association and Beijing Institute of Fashion Technology, which focus on industry development and talent cultivation [5] Group 3: Local Specialty Stores - Local specialty stores, often located in alleys and neighborhoods, have gained popularity through word-of-mouth, becoming "queue kings" despite minimal marketing efforts [5] - The sustained commitment to quality and brand integrity by these businesses has earned them high consumer trust and loyalty, leading to spontaneous consumer demand [5]

Group 1 - The 2026 Beijing TV Spring Festival Gala has announced a series of cultural and creative products, including collaborations with popular domestic IPs like WAKUKU and traditional craftsmanship [1][3][9] - WAKUKU's new spring collaboration, "Snow Fortune Hoof," is designed to resonate with Generation Z, combining auspicious meanings with trendy aesthetics [3] - The "Heavenly Palace Zaojing" fridge magnet creatively incorporates the structure of the Han Dynasty's astronomical instrument, featuring a unique design that reflects traditional Chinese culture [5] Group 2 - The new "Ma Dun Dun" character, inspired by the "Six Divine Horses," merges Chinese horse culture with the zodiac, showcasing a running pose that symbolizes good fortune [7] - The limited edition "Ma Dun Dun" figurine, designed for the Beijing TV Spring Festival, features vibrant colors and elements that connect to the Beijing Winter Olympics, enhancing its cultural significance [7] - The collaboration with the Tongniu Group aims to blend traditional craftsmanship with modern design, producing limited edition scarves and fridge magnets that embody the spirit of Chinese heritage [9]

Core Viewpoint - The article discusses the recent implementation of a plan by the Ministry of Industry and Information Technology and five other departments to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and economic growth. Group 1: Consumption Trends - The article highlights the emergence of new cultural and tourism products, such as ice and snow sports experiences, which are contributing to a "hot economy" from previously underutilized "cold resources" [2] - The release of the Beijing Winter Olympics mascot "Bing Dwen Dwen" has seen a significant consumer demand, indicating a robust market for cultural products [2] - The film "Zootopia 2" has outperformed expectations in the Chinese market, showcasing the potential of the domestic box office [2] Group 2: Supply and Demand Adaptation - The article emphasizes the shift in consumer demand from mere availability to quality, as outlined in the "14th Five-Year Plan," which calls for an expansion of high-quality consumer goods and services [2] - It discusses the structural mismatch in supply and demand, particularly in the elderly care market, where the market size is expected to grow from 2.6 trillion yuan to 5.4 trillion yuan from 2014 to 2024, yet there are challenges in meeting consumer needs [3] Group 3: Innovation and New Consumption Models - The article stresses the importance of innovation in driving consumption, highlighting the need for new products, services, and experiences to meet evolving consumer preferences [4] - It notes the role of technology and digitalization in enhancing production capabilities and developing high-quality consumer goods [4] - The article mentions the increasing international presence of Chinese brands, such as the expansion of "Mixue Ice City" with over 5,000 overseas stores, reflecting a growing global consumer market [4] Group 4: Market Opportunities - The article identifies potential in traditional consumption sectors, such as the success of a clothing company in producing yoga apparel, and the food industry’s shift towards low glycemic index products [5] - It highlights the emergence of new consumption hotspots, particularly in urban areas, where international brands are being integrated into local markets [5] - The article points out the opportunities in new technology sectors, such as wearable devices and elder care robots, which are benefiting from the "AI+" trend [6] Group 5: Economic Growth and Consumer Potential - The article concludes that consumption is a crucial driver of economic growth and that enhancing supply-demand adaptability will unleash consumer potential, contributing to the overall stability and growth of the Chinese economy [6]

Core Viewpoint - The article discusses the recent implementation plan by the Ministry of Industry and Information Technology and five other departments to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and economic growth. Group 1: Consumption Trends - The article highlights the emergence of new cultural and tourism products related to winter sports and heritage experiences, which are contributing to the "hot economy" from "cold resources" [2] - The release of the Beijing Winter Olympics mascot "Bing Dwen Dwen" has seen a significant consumer demand, indicating a robust market for cultural products [2] - The film "Zootopia 2" has outperformed expectations in the Chinese market, showcasing the potential of the large domestic market [2] Group 2: Supply and Demand Adaptation - The article emphasizes the shift in consumer demand from mere availability to quality, as outlined in the "14th Five-Year Plan," which calls for expanding the supply of quality consumer goods and services [2] - It points out the structural mismatch in supply and demand, particularly in the elderly products market, where the market size is expected to grow from 2.6 trillion yuan to 5.4 trillion yuan from 2014 to 2024 [3] - The need for businesses to align their production with consumer preferences is highlighted, suggesting that policies should focus on fostering high-end brands and innovative products [3] Group 3: Innovation and Quality - The article stresses the importance of innovation in driving consumption, with new products and services being essential for meeting consumer demands [4] - It mentions the role of technology and digitalization in enhancing production capabilities and developing high-quality consumer goods [4] - The expansion of international markets for Chinese brands, such as the significant growth of overseas stores for brands like Mixue Ice City, is noted as a way to elevate consumption levels [4] Group 4: Market Opportunities - The article identifies potential in traditional consumption sectors, suggesting that there are still opportunities for growth through innovative approaches [5] - New consumption hotspots are emerging, with cities like Shanghai integrating international brands and outdoor economies to boost local consumption [6] - The rise of health-focused brands and technology in sectors like wearable devices and elder care is highlighted as a response to changing consumer needs [6] Group 5: Economic Impact - The article concludes that consumption is a crucial engine for economic growth, and the current period of rapid consumption structure upgrade is vital for unleashing market potential [6] - It emphasizes that enhancing supply-demand adaptability will stimulate domestic demand and support sustainable economic development [6]

Core Insights - The article discusses the recent implementation of a plan by six departments, including the Ministry of Industry and Information Technology, aimed at enhancing the adaptability of supply and demand in consumer goods, with a focus on five key tasks to stimulate consumption [1] Group 1: Consumption Trends - The article highlights the emergence of new cultural and tourism products, such as ice and snow sports experiences, which are contributing to a "hot economy" from previously underutilized "cold resources" [2] - The success of the Beijing Winter Olympics mascot "Bing Dwen Dwen" and the strong box office performance of "Zootopia 2" in China indicate a robust consumer market that exceeds expectations [2] - The shift in consumer demand from mere availability to quality reflects a growing emphasis on high-quality products and services, as outlined in the "14th Five-Year Plan" [2][3] Group 2: Supply and Demand Adaptation - The article emphasizes the importance of addressing structural mismatches in supply and demand, particularly in the elderly care market, where the market size is projected to grow from 2.6 trillion yuan to 5.4 trillion yuan from 2014 to 2024 [3] - It suggests that businesses should focus on producing what consumers want, such as high-end brands in jewelry and cosmetics, to better meet diverse consumer needs [3] Group 3: Innovation and New Consumption - The article stresses the significance of innovation in driving consumption, highlighting the need for new products, services, and experiences to meet evolving consumer demands [4] - It notes that the integration of technology and digitalization is crucial for enhancing existing production capacities and developing high-quality products [4] - The expansion of international brands and the success of Chinese brands in global markets, such as the rapid growth of overseas stores for brands like Mixue Ice City, demonstrate the potential for increased consumption levels [4] Group 4: Market Opportunities - The article identifies opportunities in traditional consumption sectors, suggesting that there is still potential for growth through innovative approaches, such as the production of yoga apparel and low glycemic index food products [5] - It highlights the emergence of new consumption hotspots, particularly in urban areas, where brands are adapting to health trends and cultural heritage [6] - The article concludes that the acceleration of consumption structure upgrades is critical for stimulating domestic demand and supporting economic stability [6]