农历马年将至，全民IP"冰墩墩"焕新亮相，推出"马墩墩"。其设计灵感源于"六匹神驹"，深度融合中华 名马文化与十二生肖文化。今年的"马墩墩"一改往年站立姿态，首次以奔跑造型呈现，既传递出吉祥寓 意，彰显了人们对"马"的深厚情感，亦与奥林匹克口号"更快、更高、更强、更团结"的精神高度契合。 转自：北京日报客户端 1月10日，2026年北京台春晚系列文创周边官宣。 WAKUKU作为近年来备受瞩目的国产原创潮玩IP，以其独特的形象持续收获着年轻群体的喜爱。此次 2026年北京台春晚携手WAKUKU，推出新春联名款"雪福蹄蹄"，以"马上好运"为灵感，巧妙融合吉祥 寓意与潮流审美，打造属于Z世代的新春"社交货币"。 天宫藻井浑天仪冰箱贴以汉代张衡浑天仪结构原理为形式，创新性地采用"一器两形"的设计，生动诠释 了明代隆福寺天宫藻井的五层结构。冰箱贴由底座、支撑、主体三部分构成：底座兼具藻井支架外框与 浑天仪底座功能，支撑部分为藻井四大天王造型，同时是浑天仪支撑柱，呼应"天地人和"之寓意；主体 部分为天宫藻井五层分层建筑，并由5个同心环模拟浑天仪不同圈层嵌套而成。静置时，五层同心环精 准复刻隆福寺天宫藻井层叠精巧的建筑肌理 ...

Core Viewpoint - The article discusses the recent implementation of a plan by the Ministry of Industry and Information Technology and five other departments to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and economic growth. Group 1: Consumption Trends - The article highlights the emergence of new cultural and tourism products, such as ice and snow sports experiences, which are contributing to a "hot economy" from previously underutilized "cold resources" [2] - The release of the Beijing Winter Olympics mascot "Bing Dwen Dwen" has seen a significant consumer demand, indicating a robust market for cultural products [2] - The film "Zootopia 2" has outperformed expectations in the Chinese market, showcasing the potential of the domestic box office [2] Group 2: Supply and Demand Adaptation - The article emphasizes the shift in consumer demand from mere availability to quality, as outlined in the "14th Five-Year Plan," which calls for an expansion of high-quality consumer goods and services [2] - It discusses the structural mismatch in supply and demand, particularly in the elderly care market, where the market size is expected to grow from 2.6 trillion yuan to 5.4 trillion yuan from 2014 to 2024, yet there are challenges in meeting consumer needs [3] Group 3: Innovation and New Consumption Models - The article stresses the importance of innovation in driving consumption, highlighting the need for new products, services, and experiences to meet evolving consumer preferences [4] - It notes the role of technology and digitalization in enhancing production capabilities and developing high-quality consumer goods [4] - The article mentions the increasing international presence of Chinese brands, such as the expansion of "Mixue Ice City" with over 5,000 overseas stores, reflecting a growing global consumer market [4] Group 4: Market Opportunities - The article identifies potential in traditional consumption sectors, such as the success of a clothing company in producing yoga apparel, and the food industry’s shift towards low glycemic index products [5] - It highlights the emergence of new consumption hotspots, particularly in urban areas, where international brands are being integrated into local markets [5] - The article points out the opportunities in new technology sectors, such as wearable devices and elder care robots, which are benefiting from the "AI+" trend [6] Group 5: Economic Growth and Consumer Potential - The article concludes that consumption is a crucial driver of economic growth and that enhancing supply-demand adaptability will unleash consumer potential, contributing to the overall stability and growth of the Chinese economy [6]

Core Viewpoint - The article discusses the recent implementation plan by the Ministry of Industry and Information Technology and five other departments to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and economic growth. Group 1: Consumption Trends - The article highlights the emergence of new cultural and tourism products related to winter sports and heritage experiences, which are contributing to the "hot economy" from "cold resources" [2] - The release of the Beijing Winter Olympics mascot "Bing Dwen Dwen" has seen a significant consumer demand, indicating a robust market for cultural products [2] - The film "Zootopia 2" has outperformed expectations in the Chinese market, showcasing the potential of the large domestic market [2] Group 2: Supply and Demand Adaptation - The article emphasizes the shift in consumer demand from mere availability to quality, as outlined in the "14th Five-Year Plan," which calls for expanding the supply of quality consumer goods and services [2] - It points out the structural mismatch in supply and demand, particularly in the elderly products market, where the market size is expected to grow from 2.6 trillion yuan to 5.4 trillion yuan from 2014 to 2024 [3] - The need for businesses to align their production with consumer preferences is highlighted, suggesting that policies should focus on fostering high-end brands and innovative products [3] Group 3: Innovation and Quality - The article stresses the importance of innovation in driving consumption, with new products and services being essential for meeting consumer demands [4] - It mentions the role of technology and digitalization in enhancing production capabilities and developing high-quality consumer goods [4] - The expansion of international markets for Chinese brands, such as the significant growth of overseas stores for brands like Mixue Ice City, is noted as a way to elevate consumption levels [4] Group 4: Market Opportunities - The article identifies potential in traditional consumption sectors, suggesting that there are still opportunities for growth through innovative approaches [5] - New consumption hotspots are emerging, with cities like Shanghai integrating international brands and outdoor economies to boost local consumption [6] - The rise of health-focused brands and technology in sectors like wearable devices and elder care is highlighted as a response to changing consumer needs [6] Group 5: Economic Impact - The article concludes that consumption is a crucial engine for economic growth, and the current period of rapid consumption structure upgrade is vital for unleashing market potential [6] - It emphasizes that enhancing supply-demand adaptability will stimulate domestic demand and support sustainable economic development [6]

Core Insights - The article discusses the recent implementation of a plan by six departments, including the Ministry of Industry and Information Technology, aimed at enhancing the adaptability of supply and demand in consumer goods, with a focus on five key tasks to stimulate consumption [1] Group 1: Consumption Trends - The article highlights the emergence of new cultural and tourism products, such as ice and snow sports experiences, which are contributing to a "hot economy" from previously underutilized "cold resources" [2] - The success of the Beijing Winter Olympics mascot "Bing Dwen Dwen" and the strong box office performance of "Zootopia 2" in China indicate a robust consumer market that exceeds expectations [2] - The shift in consumer demand from mere availability to quality reflects a growing emphasis on high-quality products and services, as outlined in the "14th Five-Year Plan" [2][3] Group 2: Supply and Demand Adaptation - The article emphasizes the importance of addressing structural mismatches in supply and demand, particularly in the elderly care market, where the market size is projected to grow from 2.6 trillion yuan to 5.4 trillion yuan from 2014 to 2024 [3] - It suggests that businesses should focus on producing what consumers want, such as high-end brands in jewelry and cosmetics, to better meet diverse consumer needs [3] Group 3: Innovation and New Consumption - The article stresses the significance of innovation in driving consumption, highlighting the need for new products, services, and experiences to meet evolving consumer demands [4] - It notes that the integration of technology and digitalization is crucial for enhancing existing production capacities and developing high-quality products [4] - The expansion of international brands and the success of Chinese brands in global markets, such as the rapid growth of overseas stores for brands like Mixue Ice City, demonstrate the potential for increased consumption levels [4] Group 4: Market Opportunities - The article identifies opportunities in traditional consumption sectors, suggesting that there is still potential for growth through innovative approaches, such as the production of yoga apparel and low glycemic index food products [5] - It highlights the emergence of new consumption hotspots, particularly in urban areas, where brands are adapting to health trends and cultural heritage [6] - The article concludes that the acceleration of consumption structure upgrades is critical for stimulating domestic demand and supporting economic stability [6]

Core Viewpoint - The launch of the "Ma Dung Dung" series products, a special commemorative edition of the Beijing Winter Olympics mascot "Bing Dung Dung," has successfully revived memories of the Winter Olympics and combines Olympic cultural heritage with Chinese zodiac culture [1][2]. Group 1 - The "Ma Dung Dung" series officially went on sale on the 28th, attracting significant public interest, with consumers eager to purchase the new products [1]. - The design of "Ma Dung Dung" incorporates elements of Chinese "famous horse culture," symbolizing auspiciousness and a spirit of progress, with inspirations drawn from various horse breeds [1]. - The series includes approximately 20 different products, such as plush toys, ornaments, blind boxes, keychains, badges, and refrigerator magnets, available for purchase at multiple online and offline platforms [2]. Group 2 - The design of "Ma Dung Dung" features a running posture, differing from previous zodiac series, and integrates themes of success and vitality, reflecting traditional Chinese values associated with horses [2]. - The previous mascots, including "Rabbit Dung Dung," "Dragon Dung Dung," and "Snake Dung Dung," have set a precedent for combining Olympic culture with Chinese zodiac themes [1]. - The collaboration between the Chinese Olympic Committee and the International Olympic Committee has enabled the reuse of Olympic historical intellectual property within China [1].

Core Viewpoint - The launch of the "Ma Dun Dun" series products revives memories of the Beijing Winter Olympics and reflects the successful integration of Olympic cultural heritage with Chinese zodiac culture [1][3]. Group 1: Product Launch and Popularity - The "Ma Dun Dun" series was officially released on the 28th, attracting significant consumer interest, as evidenced by early morning queues at sales locations [1]. - The "Bing Dun Dun" mascot gained widespread popularity during the 2022 Beijing Winter Olympics, leading to a series of related products that have become cultural icons [3]. Group 2: Cultural Significance - The design of "Ma Dun Dun" draws inspiration from traditional Chinese horse culture, symbolizing auspiciousness and a spirit of progress [3][5]. - Unlike previous zodiac-themed products, "Ma Dun Dun" features a running posture, embodying themes of success and vitality, such as "thousands of horses galloping" and "success at first try" [5]. Group 3: Product Range and Availability - The "Ma Dun Dun" series includes approximately 20 different products, such as plush toys, ornaments, blind boxes, keychains, badges, and refrigerator magnets [6]. - Consumers can purchase these products through various online and offline platforms, including Wangfujing Gongmei Building, Beijing Olympic Museum, and China Unicom service centers [6].

Group 1 - The revised "Beijing Non-Motor Vehicle Management Regulations" will be implemented on May 1, 2026, emphasizing safety through behavioral constraints and vehicle regulations [3] - The "Ma Dun Dun" series of new products was launched on November 28, featuring around 20 items including plush toys and keychains, with a new addition of plush ornaments [5] - A new shopping landmark, "Feng Shang Outlet MINI TOWN," opened for trial operation on November 28, aiming for an annual sales target of 100 million yuan [11] Group 2 - The first professional smoking cessation clinic in Huairou District has opened, with plans to achieve full coverage across 16 districts by the end of next year [11] - A total of 822 gas stoves in public rental housing in Daxing have been replaced for free, with costs covered by the property management company [11]

Core Insights - The annual release of the "Ma Dun Dun" series has taken place, featuring approximately 20 new products available for immediate sale, including plush toys, blind boxes, keychains, badges, refrigerator magnets, and canvas bags [1][5] - The "Ma Dun Dun" series is a commemorative product celebrating the fourth anniversary of the Beijing Winter Olympics and is part of the Olympic intellectual property licensing [5][7] - The design of "Ma Dun Dun" incorporates elements of Chinese horse culture and features a running pose, symbolizing positive connotations such as "success" and "spirit" associated with horses [7] Product Details - The first batch of "Ma Dun Dun" products includes popular items such as mini plush hangers priced at 68 yuan, refrigerator magnets at 29 yuan, and three-dimensional keychains at 68 yuan [5] - A special "Zodiac Dun Dun" series has been introduced, which includes collectible sets featuring Rabbit, Dragon, Snake, and Horse designs, enhancing their commemorative value [5] - Pre-orders for the initial batch of products have already accounted for 25% of the stock, indicating strong consumer interest [5] Consumer Engagement - Enthusiastic consumers, including collectors, have lined up early to purchase "Ma Dun Dun" products, viewing the acquisition as a year-end ritual [3] - Various sales channels have been established for the "Ma Dun Dun" series, including physical stores, online platforms, and special events, creating a vibrant purchasing atmosphere [9]

Core Points - The "Ma Dun Dun" series was launched on November 28, celebrating the fourth anniversary of the Beijing Winter Olympics and incorporating elements of Chinese horse culture [2][6] - The product line includes approximately 20 items such as plush toys, blind boxes, keychains, badges, refrigerator magnets, and canvas bags [6][9] - The event attracted significant public interest, with consumers queuing to purchase the new products, including a notable presence of online shoppers using agents to buy on their behalf [6][9] Product Details - "Ma Dun Dun" is inspired by six legendary horses, reflecting the essence of Chinese equine culture [2] - The series is part of the ongoing "Dun Dun" product line, which has seen annual releases since the original "Bing Dun Dun" [9] - The launch event featured interactive elements, such as a wish tree at the China Unicom store, enhancing customer engagement [17][19]

Core Insights - The "Bing Dwen Dwen" IP has successfully evolved with the introduction of new products like "Tu Dwen Dwen," "Long Dwen Dwen," and "She Dwen Dwen," maintaining its popularity and serving as a cultural bridge between the Olympics and the public [1][10] - The newly launched "Ma Dwen Dwen" series, inspired by the Chinese cultural significance of horses, aims to continue telling Chinese stories to the world [1][3][5] Product Development - "Ma Dwen Dwen" features designs based on six legendary horses, integrating the essence of Chinese horse culture [3] - The new product combines the "Bing Dwen Dwen" image with the "Twelve Zodiac" culture, reflecting the special emotional connection to horses in Chinese culture [5] Design Philosophy - The designer of "Ma Dwen Dwen," Lin Cunzhen, plans to incorporate elements of traditional Chinese landscape painting, symbolizing speed and the Olympic spirit of "higher, faster, stronger" [8] - The product's design aims to resonate with contemporary audiences while preserving the spiritual meanings that have lasted for millennia [5] Cultural Impact - The "Bing Dwen Dwen" IP has become deeply ingrained in consumer consciousness, revitalizing Olympic heritage and demonstrating its enduring vitality [10] - The influence of the "Ma Dwen Dwen" series extends beyond the Olympic spirit, representing a successful fusion of Chinese culture and Olympic ideals [12]