Core Insights - The "Bing Dwen Dwen" IP has successfully evolved with the introduction of new products like "Tu Dwen Dwen," "Long Dwen Dwen," and "She Dwen Dwen," maintaining its popularity and serving as a cultural bridge between the Olympics and the public [1][10] - The newly launched "Ma Dwen Dwen" series, inspired by the Chinese cultural significance of horses, aims to continue telling Chinese stories to the world [1][3][5] Product Development - "Ma Dwen Dwen" features designs based on six legendary horses, integrating the essence of Chinese horse culture [3] - The new product combines the "Bing Dwen Dwen" image with the "Twelve Zodiac" culture, reflecting the special emotional connection to horses in Chinese culture [5] Design Philosophy - The designer of "Ma Dwen Dwen," Lin Cunzhen, plans to incorporate elements of traditional Chinese landscape painting, symbolizing speed and the Olympic spirit of "higher, faster, stronger" [8] - The product's design aims to resonate with contemporary audiences while preserving the spiritual meanings that have lasted for millennia [5] Cultural Impact - The "Bing Dwen Dwen" IP has become deeply ingrained in consumer consciousness, revitalizing Olympic heritage and demonstrating its enduring vitality [10] - The influence of the "Ma Dwen Dwen" series extends beyond the Olympic spirit, representing a successful fusion of Chinese culture and Olympic ideals [12]

Core Viewpoint - The "Ma Dung Dung" series, combining the "Bing Dung Dung" image with Chinese horse culture, was launched to celebrate the fourth anniversary of the Beijing Winter Olympics, conveying unique auspicious wishes through its design [1][3]. Group 1: Product Launch Details - The "Ma Dung Dung" series was officially launched on November 14 in Beijing, featuring six different figurines inspired by legendary horses from Chinese culture [3][6]. - The design incorporates elements of traditional Chinese culture, emphasizing the horse's symbolism of loyalty, bravery, and auspiciousness [3][4]. - The series includes four regular and two hidden variants, each with distinct colors and meanings, such as "Chi Tu Ma Dung Dung" symbolizing career success and "Tao Hua Ma Dung Dung" representing love [4]. Group 2: Cultural Significance - The design reflects the integration of the "Bing Dung Dung" character with the "Twelve Zodiac" culture, resonating with the Chinese people's special feelings towards horses [3][4]. - The series aims to serve as a bridge connecting Olympic culture with the public, promoting Olympic spirit and Chinese culture [4][7]. Group 3: Sales and Distribution - The products will be available for pre-order on Tmall and officially released on November 28 across various retail channels, including the Bird's Nest and China Unicom [7]. - A special limited edition "Ma Dung Dung" item will be released in collaboration with the Beijing TV Spring Festival Gala by the end of 2025 [7]. Group 4: Endorsements and Public Reception - Olympic champion Wu Dajing expressed his emotional connection to the "Bing Dung Dung" series, highlighting its role in inspiring winter athletes [5].