Group 1 - The core highlight of this year's Dragon Boat Festival tourism consumption is immersive travel experiences and local customs [1][3] - Local and surrounding travel dominate, while mid to long-distance tourism markets remain vibrant, with theme parks being the most popular destinations [1] - The "Dragon Boat economy" and "parent-child economy" significantly increased travel demand, leading to a 428% year-on-year growth in orders for county-level scenic spots on Meituan platform [1] Group 2 - Popular cities for domestic tourism during the festival include Nanjing, Chengdu, and Beijing, with high demand for water parks, zoos, cultural sites, and museums [1] - The most sought-after theme parks include Universal Beijing Resort, Shanghai Disneyland, and Hong Kong Disneyland, with a tenfold increase in searches for Lego Land in Shanghai [1][3] - There was a 50% year-on-year increase in parent-child room bookings, and family ticket bookings for three or more people rose by 40% [1] Group 3 - The incorporation of Dragon Boat elements in activities like drone shows and traditional experiences has sparked a surge in non-heritage tourism [3] - Search interest in keywords related to "Dragon Boat" and "intangible cultural heritage" nearly doubled in the first two days of the holiday [3] - Domestic tourists showed enthusiasm for short-haul international travel, with significant increases in inbound tourism orders and ticket sales, particularly for popular attractions [3]