Core Viewpoint - The event highlights the successful launch of the Qingyuan Xiniu Mazu Bamboo Shoots, marking a significant milestone in the agricultural industry with a projected output value of 10.965 billion yuan for 2024, showcasing the transformation from a single product to a billion-dollar industry [11][17][12]. Group 1: Industry Overview - Qingyuan's Xiniu Mazu Bamboo Shoots is one of the five major billion-dollar agricultural industries in the region, demonstrating a comprehensive development strategy that includes production, branding, and consumption [7][21]. - The total planting area for bamboo shoots in Qingyuan reached 992,500 acres in 2024, with an increase of 104,900 acres, resulting in a total fresh bamboo shoot production of 1.5136 million tons [16][17]. - The overall agricultural industry in Qingyuan has achieved a combined annual output value exceeding 40 billion yuan, with a year-on-year growth of 32.67% [22][23]. Group 2: Event Highlights - The third Qingyuan Xiniu Mazu Bamboo Shoots tasting season and industry promotion event featured activities such as industry research, a bamboo shoot competition, and various promotional efforts to showcase the evolution of the bamboo shoot industry [3][8][9]. - The event served as a platform for investment opportunities, inviting entrepreneurs to invest in deep processing projects and enhance product value [32][34]. - A strategic cooperation agreement was signed between Qingyuan's agricultural bureau and various organizations to promote the bamboo shoot industry, indicating a collaborative approach to industry growth [88][90]. Group 3: Market Expansion - Qingyuan is actively expanding its market presence both domestically and internationally, with initiatives to promote local specialties and enhance brand recognition [98][102]. - The bamboo shoots have gained significant traction in international markets, with exports to Southeast Asia marking a notable achievement for local producers [104][116]. - The Qingyuan bamboo shoots have become a preferred ingredient in Japanese cuisine, with local products capturing 95% of the market share for bamboo shoot products in Japan [113]. Group 4: Financial and Media Support - Financial support initiatives, such as supply chain financing, are being implemented to alleviate funding pressures for bamboo shoot farmers and businesses [82][83]. - The "Media+" initiative aims to leverage media resources to enhance the market presence and brand image of Qingyuan bamboo shoots, fostering a new ecosystem for product promotion [65][72][73]. - The collaboration with platforms like Xiaohongshu aims to boost online visibility and sales for local bamboo shoot enterprises, providing targeted marketing support [75][80].