Core Viewpoint - The article highlights the participation of Qingyuan Supply and Marketing Cooperative at the 14th China Changchun International Agricultural and Food Expo, showcasing the local specialty product, Xiniu Mazu Bamboo Shoots, as part of its strategy to expand into domestic and international markets [2][5][29]. Group 1: Event Overview - The 14th China Changchun International Agricultural and Food Expo opened on August 15, focusing on themes of technological agriculture, green agriculture, quality agriculture, and brand agriculture [2][3]. - The expo attracted numerous exhibitors from across the country, providing a platform for showcasing agricultural products [3]. Group 2: Product Highlights - Qingyuan Supply and Marketing Cooperative presented its Xiniu Mazu Bamboo Shoots, which are recognized as a geographical indication product in China and are considered a key agricultural product for the region [4][8]. - The bamboo shoots are cultivated in the unique mountainous terrain of the Nanling Mountains, benefiting from favorable climatic conditions and rich soil [7][8]. Group 3: Market Expansion Strategy - The cooperative aims to enhance the market presence of Xiniu Mazu Bamboo Shoots through participation in major exhibitions, with the Changchun Expo being a significant step in this direction [24][29]. - Qingyuan Supply and Marketing Cooperative plans to export no less than 2 million RMB worth of quality agricultural products to Fiji within the next year [22][23]. Group 4: Industry Growth Metrics - The planting area for Xiniu Mazu Bamboo Shoots is projected to reach 1,005,300 acres by the first half of 2025, with a total output of 433,200 tons and a comprehensive industrial chain output value of 3.245 billion RMB, reflecting a growth of 29.8% [10][11]. - The number of processing enterprises has increased from a few to 34, with deep processing output value soaring from 800 million RMB to 2.576 billion RMB, and the output value of ready-to-eat bamboo shoots growing by 134.6% [16][17]. Group 5: Future Development Plans - The cooperative will continue to leverage its advantages in agricultural product marketing, focusing on brand development, channel expansion, and industry chain integration to support the standardization, modernization, and internationalization of the Xiniu Mazu Bamboo Shoots industry [36][37].

Core Viewpoint - The development of the "Xiniu Ma Bamboo Shoots" industry in Qingyuan has formed a comprehensive industrial chain integrating standardized planting, deep processing, and brand marketing, achieving significant growth in production and value [1][2]. Group 1: Industry Growth and Development - In the first half of this year, the planting area of Xiniu Ma Bamboo Shoots reached 1,005,300 acres, with a total output of 433,200 tons and a comprehensive industrial chain output value of 3.245 billion yuan, marking a growth of 29.8% [1]. - The industry was recognized as one of the "Five Billion" agricultural industries in Qingyuan, with a target of achieving a hundred billion yuan in output value, which was successfully reached in December 2022, totaling 10.965 billion yuan [1][2]. - The planting area of bamboo shoots is projected to increase from 620,000 acres in 2021 to 992,500 acres by 2024, representing a growth of 60.1% [2]. Group 2: Technological Advancements and Standards - Qingyuan has established eight local group standards, including the "Qingyuan Xiniu Ma Bamboo Shoots Planting Technical Regulations," to enhance yield and quality [2]. - The average yield per acre has increased from over 1,000 pounds to over 3,000 pounds, a growth of 200%, supported by technological advancements and research collaborations with institutions [2]. Group 3: Processing and Value Addition - The number of bamboo shoot processing enterprises in Qingyuan has increased to 34, with the deep processing output value rising from 800 million yuan to 2.576 billion yuan, a growth of 222% [3]. - The annual processing capacity for fresh bamboo shoots is expected to reach 250,000 tons, with an estimated annual output value exceeding 2 billion yuan [3]. Group 4: Market Expansion and Branding - Qingyuan has initiated exports of Xiniu Ma Bamboo Shoots to Southeast Asia, with the first shipment of 40 tons planned for quarterly deliveries of approximately 500 tons [5]. - The brand "Xiniu Ma Bamboo Shoots" has been included in the "Yue Brand" regional public brand top 100, enhancing its market recognition [6]. - A comprehensive marketing network has been established, integrating online and offline channels, with 92% of products being exported [5][6].

Core Viewpoint - The development of the Xiniu bamboo shoots industry in Qingyuan has transformed from a small-scale initiative to a significant modern agricultural sector, contributing to the city's goal of creating a "trillion-level" industrial cluster through focused and systematic agricultural practices [1][2][11]. Group 1: Industry Development - Qingyuan has identified five key agricultural products, including Xiniu bamboo shoots, aiming to create five hundred billion-level modern agricultural industries, with a total output value exceeding 400 billion yuan by the end of 2024 [2][11]. - The Xiniu bamboo shoots industry has achieved a planting area of 1.0053 million mu and a total output of 433,200 tons in the first half of 2025, generating an industry chain output value of 3.245 billion yuan [3][11]. - The internationalization of Xiniu bamboo shoots has begun, with exports to Southeast Asia and other regions, marking a significant step in expanding the market [3][5]. Group 2: Economic Impact - The development of the five major industries has led to rapid growth in the overall agricultural output value of Qingyuan, benefiting over 200,000 farmers and more than 600,000 people [2][11]. - The export of bamboo shoots and related products reached approximately 2,400 tons, valued at around 100 million yuan in the first half of 2025 [3][5]. Group 3: Innovation and Technology - The integration of technology in traditional industries has revitalized agricultural practices, with innovations in product offerings such as tea-based desserts and skincare products [10][11]. - Financial institutions have introduced various support products for farmers, with over 15 billion yuan in loans allocated to the five major agricultural industries in 2024 [8][11]. Group 4: Marketing and Branding - The "Media+" initiative aims to enhance the branding and market presence of Xiniu bamboo shoots through comprehensive media strategies and community engagement [8][11]. - E-commerce has played a significant role in sales, with the Qingyuan chicken industry generating 200 million yuan annually through online platforms [7][11].

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Core Viewpoint - The establishment of the first social service center for the Xiniu Ma bamboo shoots industry in Qingyuan marks a significant step towards enhancing the quality and efficiency of the industry, providing comprehensive support across the entire production chain [4][7][20]. Group 1: Service Center Establishment - The Qingyuan Xiniu Ma bamboo shoots social service center and the integration development studio were inaugurated in Yingde, providing professional services across seedling, technology, processing, sales, branding, and finance [3][4][6]. - The service center operates under a "government guidance + association promotion" model, aiming to integrate resources and create a comprehensive service platform for all industry chain participants [9][10]. - The center's establishment aligns with the provincial government's strategy to build a modern industrial system, focusing on developing characteristic modern agriculture in Guangdong [12][13][19]. Group 2: Operational Model and Services - The service center employs a "1+10+N" operational model, consisting of one county-level service center, ten core town service stations, and multiple service liaison points [23][26]. - It will provide eight core services, including comprehensive management, planting technology, product research and development, production materials, human resources, marketing, financial innovation, and legal consulting [25][33]. - An expert team will be formed to offer technical training and on-site guidance, ensuring support throughout the planting, processing, and sales stages [29][32]. Group 3: Industry Growth and Economic Impact - The Xiniu Ma bamboo shoots industry is projected to achieve a comprehensive output value of 10.965 billion yuan by the end of 2024, becoming one of the first agricultural industries in Qingyuan to surpass the 10 billion yuan mark [57]. - In the first half of 2025, the planting area is expected to reach 1.0053 million mu, with a total output of 433,200 tons, reflecting a 29.8% growth in comprehensive output value [58][60]. - The industry has formed a complete production chain that integrates standardized planting, deep processing, and brand marketing, contributing to its rapid development [60][61]. Group 4: Market Expansion and Export - Xiniu Ma bamboo shoots have gained recognition as a key ingredient in the catering industry, with collaborations among 33 well-known catering brands in the Guangdong-Hong Kong-Macao Greater Bay Area to promote its culinary use [65][67]. - The products have also successfully entered international markets, with exports to Southeast Asia, the United States, and Russia, and maintaining over 95% market share in Japan for bamboo shoot products [68][70].

Group 1 - The area of West Niu Mazu bamboo shoots planting has increased by 11.85% year-on-year as part of the "Hundred Million Thousand Project" and the ecological construction of Green Beautiful Guangdong [2][3] - The black pig market has shown steady growth, with an expected national output of 21.8 million heads in 2024, an increase of 2.55 million heads compared to 2023, and market share rising from less than 2% in 2014 to 5% currently [14][15][16] - The annual subsidy of 3,600 yuan for rural children is seen as a significant support for low-income families, helping to alleviate economic burdens and improve children's access to healthcare [8][9][10][11][12][13] Group 2 - The e-commerce live streaming competition in Huaiji County aims to showcase local agricultural products and enhance the skills of new farmers, promoting the brand of "Lingnan Vegetable Town" [21][24][28] - The implementation of the "Hundred Million Thousand Project" in Qingwen Village has transformed it into a model village for rural governance, focusing on revitalizing idle resources and strengthening collective economic power [30][32][33][34] - The upcoming heavy rainfall in Guangdong is expected to bring localized storms, with significant rainfall forecasted for several regions, impacting agricultural activities [42][44][46]

Core Viewpoint - The West Niu Ma Bamboo Shoots industry has transformed from a hidden gem into a modern agricultural benchmark with an output value exceeding 10 billion yuan, driven by innovative thinking and technological advancements [5][9]. Industry Development - The planting area of West Niu Ma Bamboo Shoots has expanded from over 600,000 mu to nearly 1 million mu in recent years, showcasing significant growth [11]. - The industry has become a crucial force in supporting the "Hundred Thousand Million Project," promoting high-quality development in forestry [15][16]. - Financial institutions have developed a "bamboo shoot price index insurance" to provide a safety net for farmers, with loans amounting to approximately 720 million yuan issued for the bamboo shoot industry [27][31]. Technological Innovation - The yield per mu has increased from over 1,000 jin to over 3,000 jin, marking a 200% increase due to technological innovations [42]. - The introduction of microbial agents like "Aerospace Treasure" has effectively controlled bamboo shoot diseases, which previously caused losses of 10%-30% [49]. - Local authorities have strengthened scientific and technical guidance across all stages of bamboo shoot cultivation, enhancing production and income for farmers [52][54]. Market Expansion - West Niu Ma Bamboo Shoots have gained significant market share, with over 90% of the bamboo shoots supplied to the Japanese market coming from Yingde [91]. - The industry has successfully entered international markets, including exports to South Africa and Southeast Asia [113][115]. - Promotional activities have been conducted across various regions to expand the consumer base and elevate the brand to national and international recognition [99][101]. Product Diversification - The bamboo shoots have diversified into various products, including ready-to-eat bamboo shoots, bamboo leaf tea, and biodegradable utensils, reflecting the industry's adaptability [66][84]. - The establishment of a provincial-level "Bamboo Shoot Supplementary Reform Investment" industrial park has encouraged deep processing projects and innovation in product development [69][70].

Core Viewpoint - The third "Qingyuan West Beef and Bamboo Shoots Tasting Season" and industry promotion event was held in Qingyuan, showcasing the "Qingyuan West Beef Bamboo Shoots Table" which features 13 dishes highlighting the unique qualities of bamboo shoots [6][7][9]. Group 1: Event Overview - The event took place on July 28, 2025, in Qingyuan Yingde, attracting significant attention [6]. - The "Qingyuan West Beef Bamboo Shoots Table" was officially launched during this event [7]. Group 2: Dish Highlights - The "Qingyuan West Beef Bamboo Shoots Table" consists of 13 carefully crafted dishes developed by the Qingyuan Catering Industry Association in collaboration with renowned restaurant enterprises [9][10]. - The dishes utilize diverse cooking techniques to fully showcase the fresh and crisp characteristics of the bamboo shoots [10]. Group 3: Specific Dishes - The first dish, "Bamboo Shoot and Chicken Soup," includes ingredients such as old chicken (1.5 kg), bamboo shoots (75 g), and various seasonings [13][14]. - The second dish, "Sweet and Sour Fish with Bamboo Shoots," features ingredients like fish (750 g) and bamboo shoots (200 g) [22][23]. - The third dish, "Spicy Bamboo Shoots with Beef," includes fresh bamboo shoots (200 g) and beef (200 g) [30][31]. - Other notable dishes include "Bamboo Shoot and Chicken," "Stir-fried Bamboo Shoots with Pork," and "Bamboo Shoot Dumplings," each with unique ingredients and preparation methods [53][64][78].

Core Viewpoint - The event highlights the successful launch of the Qingyuan Xiniu Mazu Bamboo Shoots, marking a significant milestone in the agricultural industry with a projected output value of 10.965 billion yuan for 2024, showcasing the transformation from a single product to a billion-dollar industry [11][17][12]. Group 1: Industry Overview - Qingyuan's Xiniu Mazu Bamboo Shoots is one of the five major billion-dollar agricultural industries in the region, demonstrating a comprehensive development strategy that includes production, branding, and consumption [7][21]. - The total planting area for bamboo shoots in Qingyuan reached 992,500 acres in 2024, with an increase of 104,900 acres, resulting in a total fresh bamboo shoot production of 1.5136 million tons [16][17]. - The overall agricultural industry in Qingyuan has achieved a combined annual output value exceeding 40 billion yuan, with a year-on-year growth of 32.67% [22][23]. Group 2: Event Highlights - The third Qingyuan Xiniu Mazu Bamboo Shoots tasting season and industry promotion event featured activities such as industry research, a bamboo shoot competition, and various promotional efforts to showcase the evolution of the bamboo shoot industry [3][8][9]. - The event served as a platform for investment opportunities, inviting entrepreneurs to invest in deep processing projects and enhance product value [32][34]. - A strategic cooperation agreement was signed between Qingyuan's agricultural bureau and various organizations to promote the bamboo shoot industry, indicating a collaborative approach to industry growth [88][90]. Group 3: Market Expansion - Qingyuan is actively expanding its market presence both domestically and internationally, with initiatives to promote local specialties and enhance brand recognition [98][102]. - The bamboo shoots have gained significant traction in international markets, with exports to Southeast Asia marking a notable achievement for local producers [104][116]. - The Qingyuan bamboo shoots have become a preferred ingredient in Japanese cuisine, with local products capturing 95% of the market share for bamboo shoot products in Japan [113]. Group 4: Financial and Media Support - Financial support initiatives, such as supply chain financing, are being implemented to alleviate funding pressures for bamboo shoot farmers and businesses [82][83]. - The "Media+" initiative aims to leverage media resources to enhance the market presence and brand image of Qingyuan bamboo shoots, fostering a new ecosystem for product promotion [65][72][73]. - The collaboration with platforms like Xiaohongshu aims to boost online visibility and sales for local bamboo shoot enterprises, providing targeted marketing support [75][80].

Core Viewpoint - The article discusses the launch of the "Media+" Empowerment Action Plan for the high-quality development of the Xiniu Mazu Bamboo Shoot industry in Qingyuan, marking it as the first of its kind in the province aimed at a billion-level agricultural industry [3][6][10]. Group 1: Action Plan Overview - The "Media+" Action Plan focuses on the Xiniu Mazu Bamboo Shoot, which is a key agricultural product in Qingyuan, and aims to implement a series of feasible measures to enhance its development [5][11][34]. - The plan was jointly released by various media organizations and local government bodies, emphasizing the integration of media resources at multiple levels to support agricultural branding, channel expansion, and cultural exploration [8][19][22]. Group 2: Industry Significance - The Xiniu Mazu Bamboo Shoot industry has surpassed a production value of 10 billion, making it one of the five major modern agricultural industries in Qingyuan, crucial for farmer income and rural revitalization [34][35]. - The industry is positioned as a significant contributor to the "Hundred-Thousand-Ten Thousand Project," which aims to promote high-quality development across rural areas [36][46]. Group 3: Implementation Strategies - The action plan includes five specific measures: "Media+ Creativity," "Media+ Channels," "Media+ Branding," "Media+ Culture," and "Media+ Technology," each tailored to leverage media strengths for maximum impact [18][20][25]. - Activities such as the "Xiniu Mazu Bamboo Shoot Thousand-Mile Tour" will be organized to promote the product beyond Guangdong, facilitating connections with markets in provinces like Heilongjiang and Chongqing [23][24]. Group 4: Community Impact - The Xiniu Mazu Bamboo Shoot industry has engaged approximately 72,900 people in rural areas, with significant participation in the core production area of Xiniu Town, which has a population of about 25,000 involved in the bamboo shoot sector [42][43]. - The initiative encourages local farmers to expand bamboo cultivation, contributing to ecological development and economic growth in rural communities [38][40].