Core Viewpoint - Guangdong is advancing its agricultural development through a focus on brand agriculture, which is seen as a key driver for enhancing competitiveness and breaking down barriers in agricultural product sales [8][9][12]. Brand Agriculture Development - The "14th Five-Year Plan" emphasizes the importance of brand agriculture as a means to connect various agricultural developments and enhance the core competitiveness of Guangdong products [8][9]. - Guangdong's media-driven initiatives are aimed at enhancing brand visibility and market penetration for local agricultural products [12][22]. Cultural Integration - The integration of culture into agricultural branding is exemplified by the "Father's Love Like Orchid" campaign, which connects the resilience of orchids with deep emotional ties, transforming traditional sales into a cultural experience [40][56]. - The "Year Fish" concept in Zhuhai merges traditional cultural elements with the seafood industry, leading to significant sales growth during festive seasons [58][70]. Market Expansion - Guangdong's agricultural products are increasingly penetrating national and international markets, with notable demand in regions like Beijing and Southeast Asia [19][76]. - The collaboration between Guangdong enterprises and businesses in other provinces, such as Hunan, has resulted in substantial sales agreements, exemplified by an 11 billion yuan contract for seafood products [87]. Innovative Marketing Strategies - The "Media+" initiative has led to innovative marketing strategies, including live streaming events that significantly boost product visibility and sales, as seen with the 192 million units of lychee sold during a promotional event [28][30]. - The use of social media platforms for marketing has transformed local farmers into influencers, enhancing the reach of agricultural products [35][39]. Future Outlook - Guangdong aims to continue leveraging its unique cultural heritage and innovative marketing strategies to expand its agricultural brand presence globally, with a focus on quality and cultural significance [109].

新春将至，年味愈浓，广货飘香。2月7日，广东省"广货行天下"大V主播地市行全省21个地市首发站活动——"广货行天下"之大V主播地市行（清远专场） 暨粤味珍品·清远好食材年货节，在清远市清城区凤城广场启幕。本次活动以"线上直播+线下展销"深度融合模式，汇聚省市政企、全国百名主播达人及媒体 多方力量，打造沉浸式新春消费体验，让清远好食材、广东粤味珍品走出粤北，直达全国万家，成为广东2026年开年激活乡村消费、助力乡村振兴的生动实 践。 活动现场 活动集结44个主播团队近百名网红达人现场助阵，还吸引42家企业线下参展、17家企业携66款优质产品参与线上带货，现场设置40个特色产品展销摊位、27 个直播间，同步开展溯源直播等创新环节，线上线下联动掀起清远好物推广热潮，让岭南年味通过镜头和市集，飘向全国消费市场。据统计，广货行天下之 大V主播地市行清远年货节专场启动以来，截至2月7日18:00，共实现线上销售超1500万元，带动清远同期直播电商网络零售额同比增长15.9%，实现新春消 费"开门红"。 政企媒联动聚合力 为全省广货推广筑造示范平台 此次活动是清远市积极响应全省"广货行天下"战略部署，推动优质农产品出村进城 ...

Core Insights - The event "Guanghuo Hang Tianxia" featuring major influencers and local products was launched in Qingyuan, integrating online live streaming with offline exhibitions to promote local agricultural products nationwide [2][3]. Group 1: Event Overview - The event aims to enhance the visibility of Qingyuan's agricultural products and promote the "Yuewei Zhenpin - Qingyuan Good Ingredients" brand, positioning Qingyuan as a quality agricultural product supply hub in the Guangdong-Hong Kong-Macao Greater Bay Area [3]. - A total of 44 influencer teams participated, with 42 enterprises exhibiting offline and 17 enterprises showcasing 66 quality products online, leading to a significant promotional push for Qingyuan products [3][4]. Group 2: Sales Performance - By 6 PM on February 7, the online sales revenue reached 15 million yuan, contributing to a 15.9% year-on-year increase in Qingyuan's live e-commerce retail sales [3]. - The event featured 40 specialty product booths and 27 live streaming rooms, creating a vibrant atmosphere for product promotion [3][4]. Group 3: Product Highlights - Key agricultural products showcased included Qingyuan chicken, Yingde black tea, Xiniu bamboo shoots, and Qingyuan silk rice, all part of Qingyuan's "Five Billion" agricultural leading products [4]. - The event emphasized quality and transparency, enhancing market credibility and brand recognition for Qingyuan chicken, which is expected to solidify its domestic market presence [4]. Group 4: Influencer Engagement - Influencers from various backgrounds, including international bloggers, played a crucial role in connecting Qingyuan products with the national consumer market, showcasing the appeal of local specialties [6]. - Notably, a Ukrainian influencer praised the quality of Qingyuan chicken and Yingde black tea, highlighting the event's success in reaching a broader audience [6]. Group 5: Organizational Support - The event was guided by multiple provincial departments and organized by local government bodies, indicating strong institutional support for promoting Qingyuan's agricultural sector [6].

广东省"广货行天下"大V主播地市行全省21个地市首发站活动——"广货行天下"之大V主播地市行(清远 专场)暨粤味珍品·清远好食材年货节(简称"活动")7日在清远举行。 中新网清远2月7日电 (记者 张璐)"这是我第一次品尝正宗的清远鸡，肉质鲜嫩多汁，口感特别好，英德 红茶的香气也很醇厚，让我印象深刻。"外籍"网红"博主Luna在接受中新网采访时如是说。 活动现 场。 记者 张璐 摄 据悉，近年来，清远现代农业发展成效显著，2025年清远"五大百亿"农业产业全产业链产值同比增长 15.1%，截至2025年底，相关全产业链产值已突破461亿元，其中清远鸡、西牛麻竹笋、英德红茶全产 业链产值均超百亿元。此外，产业发展还带动了肉鸽、桂花鱼、乌鬃鹅、阳山西洋菜等一批乡村特色产 业，逐步构建起千亿级现代农业产业集群发展格局。 据介绍，活动以"线上直播+线下展销"深度融合模式，汇聚省市政企、全国百名主播达人及媒体多方力 量，打造沉浸式新春消费体验，让清远好食材、广东粤味珍品走出粤北，直达全国万家。 场。 记者 张璐 摄 活动现场，清远鸡、英德红茶、西牛麻竹笋、清远丝苗米等清远"五大百亿"农业龙头产品悉数亮相，新 春好物琳琅 ...

Core Viewpoint - The "Guanghuo Xing Tianxia" event in Qingyuan aims to promote local agricultural products and enhance consumer engagement through a combination of online and offline sales strategies, contributing to rural revitalization and consumption upgrades in Guangdong province [6][9][84]. Group 1: Event Overview - The event "Guanghuo Xing Tianxia" featuring major influencers was launched in Qingyuan on February 7, 2026, as part of a broader initiative to promote Guangdong's local products [6][19]. - The event utilized an "online live streaming + offline exhibition" model, bringing together government, enterprises, and media to create an immersive consumer experience [7][8]. - It served as a practical example for promoting local products and supporting rural revitalization, aiming to make Qingyuan a key supplier of quality agricultural products in the Guangdong-Hong Kong-Macao Greater Bay Area [14][24]. Group 2: Participation and Engagement - The event attracted nearly 100 influencers and 42 enterprises, showcasing 66 high-quality products, with 40 exhibition booths and 27 live streaming rooms set up for real-time interaction [10][11]. - The atmosphere was lively, with local specialties like Qingyuan chicken and Yingde black tea drawing significant consumer interest, leading to high engagement and sales [25][28][30]. Group 3: Marketing and Promotion Strategies - A multi-channel communication strategy was employed, leveraging media, influencers, and live streaming to enhance the visibility and reputation of Qingyuan products [41][42]. - The event's promotional efforts included creative short videos and interactive content on social media, which helped to increase awareness and drive online sales [45][46]. Group 4: Agricultural and Economic Impact - Qingyuan's agricultural sector has shown significant growth, with a 15.1% increase in the total industrial chain output value, surpassing 461 billion yuan by 2025 [68][70]. - The integration of agriculture with tourism and cultural resources is seen as a key driver for promoting local products and enhancing consumer experiences [65][74]. Group 5: Future Directions - Qingyuan plans to continue promoting its "Yuewei Zhenpin" brand and expand its agricultural value chain, aiming to become a leading supplier of quality agricultural products and a tourist destination in the Greater Bay Area [86][88]. - The success of this event is expected to serve as a model for similar initiatives across Guangdong, fostering a collaborative approach to market expansion and rural development [89][90].

Core Viewpoint - The marketing campaign "2026 Guangdong New Year Dishes in Shanghai" will officially launch on January 30, showcasing the unique culinary offerings from Qingyuan, Guangdong, in Shanghai, aiming to enhance cultural exchange and industry collaboration between Guangdong and Shanghai [2][8]. Group 1: Marketing Campaign Overview - The campaign is part of the "Guangdong Goods Going Global" initiative, using New Year dishes as a medium to expand market reach and deepen culinary cultural exchanges [7][8]. - Multiple high-quality enterprises from Qingyuan will participate, bringing local specialties to showcase in Shanghai, leveraging the city's international platform [3][10]. Group 2: Featured Products - Participating companies include Qingyuan Agricultural Investment Group, Guangdong Tiannong Group, and others, presenting carefully selected local specialties that reflect Qingyuan's ecological heritage [11][12]. - Notable products include the renowned Qingyuan chicken, known for its tender meat and unique flavor, as well as Qingyuan silk rice and fresh bamboo shoots, catering to the demand for high-quality Cantonese ingredients in Shanghai [13][15][16]. Group 3: Event Activities - The marketing campaign will feature various activities such as product displays, immersive tastings, and opportunities for the public to learn about the cultivation, breeding, and processing of Qingyuan's food products [18][19]. - Attendees will have the chance to taste classic New Year dishes prepared with Qingyuan ingredients, experiencing the fusion of Cantonese and Shanghai culinary styles [20][21].

Core Viewpoint - The event "Guangdong Products Go Nationwide: Guangdong Specialty Agricultural Products Enter Beijing" aims to promote high-quality agricultural products from Qingyuan, Guangdong, to the northern market, showcasing the region's unique offerings and expanding its market presence [2][9]. Group 1: Event Overview - The marketing event was launched on January 26 at the Guangdong Building in Beijing, featuring a variety of Qingyuan agricultural products [3][4]. - The event commenced with a unique "Qingyuan Chicken Fishing" ceremony, symbolizing good fortune and harvest [6][9]. Group 2: Featured Products - The Qingyuan agricultural delegation showcased key products including Qingyuan Chicken, Yingde Black Tea, Qingyuan Silk Rice, Lianzhou Choy Sum, and Xiniu Bamboo Shoots, representing the five major billion-dollar industries of Qingyuan [10][11]. - Notable products included the nationally recognized geographical indication product "Lianzhou Choy Sum" and various ecological agricultural products from the region [23][25]. Group 3: Market Expansion - Qingyuan Chicken has successfully entered mainstream retail channels in Beijing, including Sam's Club, Hema, and Yonghui, making it accessible to consumers [17][18]. - The event aims to leverage Beijing's influence to further penetrate the North China market and enhance the visibility of Qingyuan agricultural products [19][22]. Group 4: Industry Growth - Qingyuan has established a modern industrial system with a focus on scale and branding, with the total output value of its five major billion-dollar agricultural industries projected to exceed 46.124 billion yuan by the end of 2025, with an annual growth rate of over 25% [27][29]. - The initiative is part of a broader strategy to transition from a "billion" to a "trillion" industry landscape, reflecting the ambition for significant growth in the agricultural sector [39][40].

Core Viewpoint - Guangdong province is implementing the "Yueqiang Seed Core" project to enhance agricultural seed quality and innovation, with a focus on developing five major billion-level agricultural industries in Qingyuan [2][3][10]. Group 1: Agricultural Development Initiatives - The Guangdong Provincial Agricultural and Rural Affairs Department has collected and preserved 368,000 agricultural seed resources [4]. - Qingyuan has established itself as a model for seed industry revitalization, focusing on seed source innovation [5][12]. - The five major billion-level agricultural industries in Qingyuan include Qingyuan Chicken, Yingde Red Tea, Xiniu Maba Bamboo Shoots, Qingyuan Silky Rice, and Lianzhou Choy Sum [9][10]. Group 2: Seed Quality and Innovation - Seed quality is described as the "chip" of the agricultural industry, emphasizing the importance of good seed resources for industry stability [11]. - Qingyuan has built a comprehensive system for seed resource protection and innovation, covering resource protection, variety breeding, and result transformation [13]. - In the Qingyuan Chicken sector, there are currently 2 original seed farms, 5 grandparent chicken farms, and 9 parent chicken farms, with 8 being national or provincial-level breeding farms [14][15]. Group 3: Economic Impact and Projections - The Qingyuan Chicken industry is projected to produce 161 million chickens by 2025, with a total industry chain output value of 13.743 billion yuan [16]. - Yingde Red Tea, recognized as "World High Aroma Red Tea," has collected over 100 tea tree resources and successfully bred 2 varieties that are now part of Guangdong's main agricultural varieties [19][20]. - Qingyuan Silky Rice has developed 19 new varieties and established over 3,000 seed resource protection plots [25]. Group 4: Future Directions - The ongoing "Yueqiang Seed Core" project and "Billion-Million Project" aim to further strengthen seed resource protection and innovation, transforming seed advantages into industrial and developmental advantages [28][29].

Core Viewpoint - The Guangdong provincial government work report introduces the concept of "Media+" to enhance agricultural product branding and sales, generating strong reactions from representatives and grassroots workers [3][4][9]. Group 1: Impact of "Media+" on Agricultural Products - "Media+" is recognized as a key factor for the global reach of "Yue" branded agricultural products and a significant boost for farmers' income [9][10]. - The introduction of "Media+" has led to the successful promotion of Meizhou's agricultural products, increasing local farmers' income and confidence in marketing their goods nationwide [12][13]. - The "Media+" initiative has transformed the West Niu bamboo shoots industry from low-value raw exports to a high-value market, with a focus on creating a comprehensive support system for agricultural branding [18][21][22]. Group 2: Case Studies of Success - The sales revenue of the star oil vine products reached approximately 11.9 million yuan, with a total output value exceeding 35 million yuan, showcasing the effectiveness of "Media+" in upgrading agricultural brands [32][33]. - The integration of the historical Newhui Chenpi industry with the star oil vine industry in Ningming County has led to a rapid expansion of the star oil vine planting area to 60,000 mu, benefiting 12,000 households with an average annual income increase of over 15,000 yuan [45][46][49]. - The "Media+" approach has significantly enhanced the recognition and sales of agricultural products from Tianyang District, with a reported sales figure of 285 million yuan to eastern regions by 2025 [68][69]. Group 3: Future Directions and Strategies - The Ningming-Yuegui cooperation team plans to deepen the "Media+" empowerment model, leveraging media resources to enhance the public brand of the star oil vine and improve market competitiveness [50][56]. - The strategy includes organizing promotional activities in major cities to further expand market coverage and enhance the visibility of local agricultural products [71][74]. - The "Media+" initiative is expected to continue driving growth across the agricultural supply chain, benefiting various stakeholders from production to processing [82][86].

Core Viewpoint - The Guangdong provincial government report emphasizes the role of "Media +" in enhancing agricultural product branding and sales, particularly in the city of Qingyuan, which has successfully implemented this model to boost local agricultural industries and promote regional specialties [2][3][4]. Group 1: Agricultural Development - By 2025, the total output value of Guangdong's agriculture, forestry, animal husbandry, and fishery is projected to grow by 4.9% [3]. - The "Media +" initiative has significantly contributed to the upgrading of agricultural product brands and increased sales [3][4]. - Qingyuan has established itself as a pioneer in applying the "Media +" model to empower agricultural products, leading to successful market penetration for local specialties like Xiniu bamboo shoots and Yingde black tea [5][6]. Group 2: Media Empowerment - The "Media +" strategy in Qingyuan includes innovative approaches such as "Media + rural operation" and "Media + industry investment," allowing media to play a deeper role in the industrial chain [11][12]. - A comprehensive empowerment system has been created, integrating media resources with creative, branding, and technological aspects to enhance product visibility and market reach [13][14]. - The collaboration with influencers and media platforms has resulted in significant sales, exemplified by a two-day live stream that sold 40,000 kg of bamboo shoots [15][16]. Group 3: Economic Impact - The brand value of Yingde black tea has reached 5.178 billion yuan, making it the top regional public brand in the national black tea category [31]. - The export value of Xiniu bamboo shoots reached 15 million yuan from January to August 2025, marking a 50% year-on-year increase, with products being exported to countries like Vietnam and Cambodia [28][29]. - The overall output value of Lianzhou vegetable heart has surged from 600 million yuan to 2.7 billion yuan within three years, showcasing the effectiveness of the "Media +" strategy in elevating agricultural products to cultural symbols [41][42]. Group 4: Future Prospects - Qingyuan aims to continue deepening the "Media +" empowerment model to enhance the branding and market expansion of more local agricultural products, contributing to high-quality agricultural development across the province [45][46].