金秋时 节，"丰"景如 画。11月22 日，"2025丰收 中国万里行"在 云南芒市圆满收 官，收官仪式 上，"凤城吉祥 物"清远鸡作为 重点推介产品登 台，由清远市农 业农村局副局长 李敏怀现场介 绍，向在场嘉宾 展现了"岭南第 一鸡"美誉的清 远鸡的品牌魅 力。 2025丰收中国万 里行圆满收官， 清远"五大百 亿"香传万里_南 方+_南方plus 0:00 / 5:19 (丰收好品·岭南清远鸡，时长共5分19秒) 早在4月11 日，"2025丰收 中国万里行"在 京盛大启动，清 远鸡、英德红 茶、西牛麻竹 笋、清远丝苗 米、连州菜心等 清远五大百亿级 现代农业产业产 品便悉数亮相。 历经七个月的全 国巡展，此次清 远鸡的完美推 介，也为清远的 全程参与画上了 圆满句号。 "我此次要向大 家着重推荐清远 鸡、英德红茶、 西牛麻竹笋这三 个拳头产 品。"李敏怀介 绍，从春到秋， 清远鸡、英德红 茶、西牛麻竹笋 等清远特色农产 品，正持续通过 这一全国性平台 走向万千餐桌， 谱写乡村振兴新 篇章。清远市 的"联农带农"机 制，在推动农业 产业高质量发展 的同时，让农民 共享发展成果。 以西牛麻竹笋为 例，已被 ...

Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].

(乡村行·看振兴)广东英德：英德红茶、西牛麻竹笋铺就乡村致富路 中新网清远11月13日电 (张璐 徐英豪)走进位于英德市西牛镇的麻竹笋"补改投"产业园建设现场，这里 一派繁忙景象。 "我们目前拥有自有麻竹种植基地3200亩，并配备高标准综合出口食品加工厂1家、麻竹笋出口食品加工 厂2家、初加工点2家以及标准收储点4家。主要产品有罐头清水笋、袋装清水笋等。"清远农投笋业有限 公司负责人江斯娜介绍。 据了解，自"百千万工程"实施以来，英德市以打造英德红茶、西牛麻竹笋两大百亿产业为抓手，持续发 力壮大县域经济。2025年前三季度，英德市农林牧渔业及服务业总产值138.4亿元，同比增长8.5%。 英德素有"世界红茶之乡"和"中国麻竹笋之乡"的美誉。截至2025年9月，英德市茶园面积达18.65万亩， 茶叶干茶产量15392吨，共有茶企880家，带动从业人员15.5万人。西牛麻竹笋种植总面积达86.39万亩， 鲜笋产量134.37万吨，共有麻竹笋经营主体667家，种植农户达8.9万户，从业人员总数超17万人。 图为广东清远英德市英红镇茶园。 记者 张璐 摄 据悉，2025年，英德红茶区域公用品牌价值达51.78亿元，首 ...

Group 1 - The article highlights the importance of promoting agricultural and cultural products to boost rural revitalization efforts [3][4][5] - It discusses various initiatives across different regions, such as enhancing ecological construction in Heyuan and improving village infrastructure in Shanwei [4][5][6] - The focus is on leveraging local resources and potential, such as marine resources in Jiangmen and agricultural reforms in Zhanjiang [6][7] Group 2 - The 2025 Agricultural Green Development Forum is set to take place in Nanjing, showcasing advancements in eco-friendly farming practices [17][18] - Guangdong Jingtang Agricultural Technology Co., representing the Maonan tilapia industry, will present its achievements in sustainable aquaculture [19][24] - The event aims to promote low-carbon transformation in agriculture through technology sharing and collaboration [22][24] Group 3 - The article mentions the upcoming 2025 South Medicine and Food Health Industry Conference scheduled for November in Zhaoqing [41][42] - This conference is organized by the Ministry of Agriculture and Rural Affairs, focusing on the development of southern medicinal and food industries [43][44]

Core Viewpoint - The promotion of Qingyuan Xiniu Mazu Bamboo Shoots in Changsha aims to introduce this unique agricultural product to the local culinary scene, enhancing the dining experience for consumers and expanding market opportunities for producers [6][11][43]. Group 1: Product Introduction - Qingyuan Xiniu Mazu Bamboo Shoots will be showcased in Changsha from October 25 to 27, 2025, as part of a promotional event to highlight the diverse culinary options from Guangdong's mountainous regions [6][7]. - The bamboo shoots are known for their large size, thick flesh, crisp texture, and rich nutritional value, earning them the title of "the first treasure among vegetables" [32][34]. Group 2: Market Potential - The market for Xiniu Mazu Bamboo Shoots in Hunan is significant, with local culinary experts indicating a strong potential for developing dishes that cater to local tastes [15][19]. - The total planting area for Qingyuan Xiniu Mazu Bamboo Shoots reached 1,005,300 acres in the first half of 2025, with a total output of 433,200 tons, reflecting a 29.8% increase in the overall industry chain value [37][38]. Group 3: Economic Impact - By the end of 2024, the comprehensive industrial value of Qingyuan Xiniu Mazu Bamboo Shoots is projected to reach 10.965 billion yuan, marking it as one of the first agricultural industries in Qingyuan to surpass a hundred billion yuan in value [36]. - The promotion event will facilitate discussions between Qingyuan bamboo shoot enterprises and local restaurants, aiming to explore various integration possibilities into the Hunan market [40][41]. Group 4: Culinary Integration - The event will feature live cooking demonstrations by Hunan cuisine masters, showcasing dishes made with Xiniu Mazu Bamboo Shoots, allowing attendees to experience the product's unique qualities firsthand [45][46].

Core Viewpoint - Guangdong province leads the nation in agricultural branding, with six products selected in the Ministry of Agriculture and Rural Affairs' 2025 Agricultural Brand Cultivation Plan, showcasing its commitment to enhancing agricultural competitiveness and farmer income [4][5][15]. Group 1: Agricultural Branding Achievements - Guangdong has the highest number of brands selected in the 2025 Agricultural Brand Cultivation Plan, with six products including Zengcheng's fragrant rice and Zhanjiang's shrimp [4][5]. - The total brand value of agricultural enterprises in Guangdong exceeds 250 billion yuan, reflecting the province's focus on developing high-quality agricultural products [9][15]. - The "12221" marketing system has been pivotal in transforming agricultural products from basic commodities to high-end, regionally distinctive goods [10][39]. Group 2: Marketing and Sales Strategies - The "12221" marketing system includes establishing a big data platform, creating two teams of buyers and sellers, and expanding market reach through targeted activities [39][45]. - The success of the "12221" system is evident in the significant increase in the annual output value of Xu Wen pineapples, which grew from 980 million yuan to 2.5 billion yuan, benefiting nearly 50,000 farmers [48]. - Fromhua lychee has adopted innovative marketing strategies, including global promotional activities, to enhance its market presence and brand recognition [66][68]. Group 3: Role of Media in Branding - Media plays a crucial role in promoting agricultural brands, as seen in the collaboration between Guangdong's agricultural sector and various media platforms to enhance product visibility [108][110]. - The "Media+" initiative aims to leverage media resources for agricultural brand building, facilitating better market access and consumer engagement [119][120]. - Events like the "6·6 Give 'Li' Festival" have significantly boosted the visibility and sales of Guangdong lychee, demonstrating the effectiveness of media-driven marketing campaigns [116][118]. Group 4: Regional Development and Innovation - Different regions in Guangdong are implementing tailored strategies based on the "12221" model to enhance their agricultural branding efforts, such as the promotion of Qingyuan's bamboo shoots and Yangjiang's oysters [86][96]. - The integration of technology and innovation in agricultural practices is evident in the development of preservation techniques for Fromhua lychee, which has expanded its market reach [78][80]. - The focus on building a modern agricultural industry system aims to elevate local specialties into significant economic contributors, with projected industry values exceeding 5 billion yuan [82].

Group 1 - The Guangdong Provincial People's Congress has revised the "Guangdong Provincial Food Security Guarantee Regulations," which will take effect on January 1, 2026, focusing on comprehensive institutional improvements in areas such as farmland protection, food production, storage, circulation, emergency response, and supervision [5][6][7] - The revised regulations consist of 9 chapters and 45 articles, aiming to enhance food security measures in the province [6][7] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial results, with a focus on industrial development, urban-rural integration, and innovative reforms [20][36] Group 2 - During the recent double holiday period, Guangdong received over 65.17 million tourists, marking an 11.5% year-on-year increase, with tourism revenue exceeding 61.3 billion yuan, a 14.2% increase [12][13] - The live-streaming event featuring Zhanjiang's golden pomfret achieved sales of over 6 million yuan, with 348,000 fish sold, showcasing the potential of seafood products in the online market [44][45]

Core Viewpoint - The event "Economic Forest Autumn Consumption Season" is organized to celebrate the 2025 Chinese Farmers' Harvest Festival, showcasing the achievements of Guangdong's forestry industry and promoting high-quality forest products to consumers [9][10][15]. Group 1: Event Overview - The event will take place on October 16 in Qingyuan City, hosted by the Guangdong Forestry Bureau and Qingyuan Municipal Government [7][8]. - Over 70 leading forestry enterprises from 21 cities in Guangdong will participate, presenting hundreds of high-quality forest products [11][34][81]. Group 2: Objectives and Significance - This event serves as a significant platform for displaying the strength of Guangdong's forestry industry and meeting consumer demand for quality forest products [17][18]. - It aims to activate the consumption potential of forest products and support rural revitalization, contributing to the high-quality development of the forestry industry [20][21]. Group 3: Product Highlights - The event will feature a variety of forest products, including forest fungi, tea, fruits, medicinal plants, honey, and more, showcasing the ecological advantages of Guangdong [37][38][39][40]. - Notable products include Qingyuan's bamboo shoots, Yingde black tea, and various local specialties from different regions of Guangdong [42][44][46][48]. Group 4: Consumer Engagement - The event is designed to enhance consumer experience with activities such as tasting sessions, cultural performances, and opportunities for direct purchases from producers [90][91]. - It emphasizes the importance of quality assurance, with products undergoing strict testing and some being traceable throughout the supply chain [83].

Group 1 - Guangdong has over 85,000 ancient trees, which are being integrated into the economy through innovative mechanisms and cultural tourism [4][5][6] - The province is exploring a development model that combines ecology, industry, and culture, positioning ancient trees as key drivers for rural revitalization and economic benefits [6][7] - The initiative aims to release significant economic dividends from the "green economy" by leveraging the historical and ecological value of these ancient trees [7] Group 2 - As of the end of 2024, Guangdong's elderly population aged 60 and above is projected to reach approximately 17.89 million, accounting for 17.46% of the total population [11][12] - The elderly population is expected to exceed 20% by 2030, indicating a growing demand for elderly care services [12] Group 3 - The Guangdong-Guangxi cooperation framework has established a regular mechanism for promoting local agricultural products to the Greater Bay Area, enhancing market access for local farmers [18] - The upcoming promotional event for agricultural products from Sanjiang County is part of ongoing efforts to strengthen economic ties between the regions [15][16] Group 4 - The 2025 Agricultural Brand Boutique Cultivation Plan has selected four agricultural brands from Guangxi, including the unique varieties of Liupu taro and Tencounty powder, highlighting regional agricultural strengths [26][27][29] - The plan aims to enhance the visibility and marketability of these brands, contributing to the overall development of the agricultural sector [26][27] Group 5 - The 2025 Agricultural Brand Boutique Cultivation Plan also includes the selection of Zengcheng's silk rice as one of the nine national grain and oil regional public brands, marking a significant recognition for the region [31][32] - The inclusion of Zengcheng silk rice follows the earlier selection of Zengcheng lychee, indicating a trend of promoting local agricultural products [32][34]

Group 1 - The Ministry of Civil Affairs reported that the average standard of urban and rural subsistence allowances has increased by 19.6% and 21.3% respectively compared to 2020 during the "14th Five-Year Plan" period [3][4] - The number of individuals receiving regular subsistence allowances is 39.4 million, with 4.82 million being extremely poor, ensuring that large-scale poverty does not occur and improving the living conditions of those in difficulty [5][6] Group 2 - The "2024 Agricultural Brand Boutique Cultivation Plan" has been announced, with the West Niu Ma Bamboo Shoots from Qingyuan, Guangdong, being selected for the 2025 cultivation plan [20][21] - The plan focuses on cultivating 23 regional public brands based on factors such as industry scale, brand foundation, market consumption, and domestic and international influence [22][25] - The cultivated agricultural brands are required to have significant development advantages, strong competitiveness, outstanding development potential, and considerable influence [26]