Core Insights - Guangdong Province's cultural and tourism department has officially released the third batch of "Yue-style New Trends" in cultural tourism consumption, featuring 80 new business scenarios that combine cultural heritage with innovative vitality, marking a 35% increase compared to previous batches [1][2] Group 1: Policy and Market Response - The third batch of "Yue-style New Trends" was initiated on April 27, with nearly 400 projects submitted from 21 cities, indicating significant growth in participation compared to earlier rounds [2] - A public voting campaign in July attracted over 10 million views and 6.74 million votes, showcasing the market vitality and social interest in Guangdong's new cultural tourism business scenarios [2] Group 2: Categories and Trends - The selected 80 scenarios focus on immersive, experiential, and interactive consumption needs, characterized by "dual-polar leadership and multi-dimensional collaboration," covering ten categories including tech play, water tourism, rural harmony, cultural arts, creative performances, unique accommodations, educational family activities, leisure sports, food tasting, and street shopping [3] - Creative performances and street shopping each account for 15% of the selected scenarios, highlighting the strong appeal of experience economy and scene consumption [3] - Tech play (12.5%), cultural arts (11.25%), and unique accommodations (11.25%) represent the main drivers of innovative consumption, targeting Gen Z culture, revitalization of traditional culture, and transformation of the accommodation industry [3] - Other categories such as rural harmony, educational family activities, leisure sports, and food tasting each represent 7.5%, reflecting the deep integration of cultural tourism with education, health, and lifestyle [3] - Water tourism is noted for its strong consumption potential, developed through immersive experiences based on ecological resources [3]