文旅消费新业态

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【乐游河源】第三批 “粤式新潮流” 发布,河源这2个场景出圈
Sou Hu Cai Jing· 2025-09-15 12:02
9月12日下午,在2025年广东文旅消费新业态热门场景交流分享会上,广东省文化和旅游厅正式发布第三批"粤式新潮流"广东文旅消费新业态热门场景, 80个兼具文化底蕴与创新活力的新业态场景脱颖而出。其中,河源2个场景入选,分别为糖巢创客社区、春沐源岭南生态小镇,覆盖和美乡村、特色宿集 两大类别,进一步彰显了河源文旅消费新业态发展的强劲动能。 春沐源岭南生态小镇 春沐源岭南生态小镇位于源城区埔前镇陂角村,小镇依山而居,近水而栖,群山环绕,溪水汇流,天然温泉,瀑布俱全。这里涵盖酒店、民宿、文艺、餐 饮、会议、亲子乐园、运动、休闲、生活等丰富功能区,是一个适合家庭、朋友聚会和亲子同游的度假胜地。 在这里,潮流体验与自然野趣完美交融,你可以投身水上运动,在桨板或皮划艇上感受碧波荡漾的活力;也能漫步社区大草坪,任身心在开阔绿意中肆意 撒欢,抬头便是江风拂过的醉人美景。 当潮流艺术展览与创意灵感碰撞,慢时光里的生活诗意悄然绽放,每一处角落都藏着让人驻足的惊喜,成为都市人逃离喧嚣、邂逅灵感的理想之地。 02 01 糖巢创客社区 作为河源首个乡村创客社区,糖巢创客社区以"时尚休闲、创客潮玩、创意文化" 为核心定位,巧妙融合商业服 ...
第三批“粤式新潮流”广东文旅消费新业态热门场景正式发布
Nan Fang Du Shi Bao· 2025-09-15 03:15
此外,今年7月,第三批"粤式新潮流"广东文旅消费新业态热门场景网络票选活动引发全民参与热潮。 活动总浏览量超1000万人次,总投票数达674万,充分展现广东文旅新业态的市场活力与社会关注度。 十大类别,解锁"文旅+"无限可能 经初审、网络票选和专家评审等环节,广东省文化和旅游厅评选推出80个第三批"粤式新潮流"广东文旅 消费新业态热门场景。本次入选的场景聚焦"沉浸式、体验式、互动式"消费需求,整体呈现"双极引 领、多元协同"特征,覆盖科技潮玩、水系旅游、和美乡村、文博艺术、创意演艺、特色宿集、研学亲 子、休闲运动、美食品鉴、街区乐购等十大类别。其中创意演艺(15%)、街区乐购(15%)以头部优 势凸显体验经济与场景消费的强大吸引力;科技潮玩(12.5%)、文博艺术(11.25%)、特色宿集 (11.25%)构成创新消费主力,分别对应Z世代圈层文化、传统文化活化、住宿业态转型升级;和美乡 村、研学亲子、休闲运动、美食品鉴四大场景均占7.5%,集中体现文旅与教育、健康、生活方式正在 深度融合;水系旅游以基于生态资源的沉浸式体验开发,正释放出强劲的消费潜力。 9月12日下午,在2025年广东文旅消费新业态热门场景交 ...
【视频】80个场景入选!第三批“粤式新潮流”广东文旅消费新业态热门场景正式发布
Sou Hu Cai Jing· 2025-09-12 16:46
9月12日下午,在2025年广东文旅消费新业态热门场景交流会上,广东省文化和旅游厅正式发布第三批"粤式新潮流"广东文旅消费新业态热门场景。 80个兼具文化底蕴与创新活力的新业态场景脱颖而出,数量较前两批增长35%,进一步彰显了广东文旅消费新业态发展的强劲动能。 全省21个地市文化和旅游主管部门及文旅企业积极响应,累计申报项目近400项,较前两批实现大幅增长。 本次入选的80个场景整体呈现"双极引领、多元协同"特征,其中创意演艺(15%)、街区乐购(15%)以头部优势凸显体验经济与场景消费的强吸引力; 科技潮玩(12.5%)、文博艺术(11.25%)、特色宿集(11.25%)构成创新主力,分别对应Z世代圈层文化、传统文化活化、住宿业态转型升级; 和美乡村、研学亲子、休闲运动、美食品鉴四大场景均占7.5%,集中体现文旅与教育、健康、生活方式正在深度融合;水系旅游以基于生态资源的沉浸式 体验开发,正释放出强劲的消费潜力。 全民参与,票选热度超千万级 7月,开展第三批"粤式新潮流"广东文旅消费新业态热门场景网络票选活动引发全民参与热潮,总浏览量超1000万人次,总投票数达674万,充分展现广东文 旅新业态的市场活力与 ...
以赛事引客 用文旅留客
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Group 1 - The core idea of the articles revolves around the integration of sports events with tourism and culture in Suining, Sichuan, leading to increased local economic activity and visitor engagement [1][2][3] - The third village-level micro-marathon event attracted over 580 participants, resulting in a 25% year-on-year increase in bookings for local accommodations and restaurants [1] - The 2024 Suining Guanyin Lake Marathon featured 95% ecological scenic routes, with over 12,000 runners participating, generating more than 21 million yuan in comprehensive consumption [2] Group 2 - Suining's tourism revenue reached over 23 billion yuan in 2024, reflecting a 6.5% year-on-year growth [3] - The city aims to host over 20 major national and provincial events this year, targeting to receive more than 17 million visitors and achieve total visitor spending exceeding 25 billion yuan [3] - Initiatives include establishing a prepayment mechanism for travel-related disputes and enhancing service quality in the hospitality sector to create a comfortable consumer environment [3]
外国游客爱上“中国购”、文旅场景再“上新” 假日消费“热辣滚烫”
Yang Shi Wang· 2025-05-02 12:49
Group 1 - The core viewpoint is that Yiwu, as a new tourism city, is attracting a significant number of foreign tourists through a "tourism + shopping" consumption model, driven by the rising popularity of inbound tourism [1][3] - The Yiwu International Trade City is focusing on toys and accessories, with merchants adapting their strategies to retail, thereby attracting more business and encouraging tourists to engage in shopping [3] - Foreign tourists are increasingly drawn to China due to recent policies such as "240-hour visa-free" and "immediate tax refund upon departure," which promote "China travel" and "China shopping" [5] Group 2 - The "May Day" holiday has seen a new wave of cultural and tourism consumption, with various regions introducing immersive experiences to invigorate the holiday market [6] - Data indicates that travel interest during the "May Day" holiday is expected to reach a new high for 2023, with hotel searches doubling and flight searches increasing by 80% [6] - The trend of "traveling with performances" has evolved from a slogan to a significant industry phenomenon, with new cultural tourism formats and scenes being launched across various locations [6] Group 3 - In Beijing's Changping district, large music performances during the "May Day" holiday are expected to attract over 70,000 attendees, showcasing a blend of music and cultural tourism [8] - In Zhengzhou, the "Only Henan·Drama Fantasy City" will enhance visitor experiences with new performances and interactive cultural scenes during the holiday [10] - In Shandong's Zibo and Fujian's Xiamen, immersive experiences are being created through cultural performances and exhibitions, enhancing the appeal of these tourist destinations [12] Group 4 - The performance market is expected to drive continued growth in cultural tourism consumption during the "May Day" holiday, with popular domestic travel destinations including Beijing, Chengdu, Shanghai, and Kunming [14]
多地以“船”为媒“上新”消费新场景新业态 文旅市场潜力不断激活
Yang Shi Wang· 2025-04-27 08:02
Group 1 - The upcoming "May Day" holiday is expected to boost tourism in Tianjin, with local specialties like traditional breakfast and crosstalk performances being popular attractions [2] - A new tourism project combines crosstalk performances with boat rides on the Haihe River, allowing visitors to enjoy both the scenic views and the charm of traditional art [4] - Various themed boat tours, including breakfast and music themes, are enhancing the sightseeing experience along the Haihe River, with local businesses offering services and discounts to attract holiday visitors [6] Group 2 - The passenger boats on the Songhua River in Harbin have resumed operations as temperatures rise, leading to a surge in river tourism in Heilongjiang and Jilin provinces [9] - The Harbin section of the Songhua River has reopened with 18 passenger routes planned for the year, ensuring a connection between urban landscapes and natural scenery [12] - In addition to boat tours, cultural districts are being developed in local parks, offering traditional food and cultural experiences to enhance the nighttime atmosphere of the city [14]