文旅消费新业态

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以赛事引客 用文旅留客
Ren Min Ri Bao Hai Wai Ban· 2025-06-18 21:33
Group 1 - The core idea of the articles revolves around the integration of sports events with tourism and culture in Suining, Sichuan, leading to increased local economic activity and visitor engagement [1][2][3] - The third village-level micro-marathon event attracted over 580 participants, resulting in a 25% year-on-year increase in bookings for local accommodations and restaurants [1] - The 2024 Suining Guanyin Lake Marathon featured 95% ecological scenic routes, with over 12,000 runners participating, generating more than 21 million yuan in comprehensive consumption [2] Group 2 - Suining's tourism revenue reached over 23 billion yuan in 2024, reflecting a 6.5% year-on-year growth [3] - The city aims to host over 20 major national and provincial events this year, targeting to receive more than 17 million visitors and achieve total visitor spending exceeding 25 billion yuan [3] - Initiatives include establishing a prepayment mechanism for travel-related disputes and enhancing service quality in the hospitality sector to create a comfortable consumer environment [3]
外国游客爱上“中国购”、文旅场景再“上新” 假日消费“热辣滚烫”
Yang Shi Wang· 2025-05-02 12:49
Group 1 - The core viewpoint is that Yiwu, as a new tourism city, is attracting a significant number of foreign tourists through a "tourism + shopping" consumption model, driven by the rising popularity of inbound tourism [1][3] - The Yiwu International Trade City is focusing on toys and accessories, with merchants adapting their strategies to retail, thereby attracting more business and encouraging tourists to engage in shopping [3] - Foreign tourists are increasingly drawn to China due to recent policies such as "240-hour visa-free" and "immediate tax refund upon departure," which promote "China travel" and "China shopping" [5] Group 2 - The "May Day" holiday has seen a new wave of cultural and tourism consumption, with various regions introducing immersive experiences to invigorate the holiday market [6] - Data indicates that travel interest during the "May Day" holiday is expected to reach a new high for 2023, with hotel searches doubling and flight searches increasing by 80% [6] - The trend of "traveling with performances" has evolved from a slogan to a significant industry phenomenon, with new cultural tourism formats and scenes being launched across various locations [6] Group 3 - In Beijing's Changping district, large music performances during the "May Day" holiday are expected to attract over 70,000 attendees, showcasing a blend of music and cultural tourism [8] - In Zhengzhou, the "Only Henan·Drama Fantasy City" will enhance visitor experiences with new performances and interactive cultural scenes during the holiday [10] - In Shandong's Zibo and Fujian's Xiamen, immersive experiences are being created through cultural performances and exhibitions, enhancing the appeal of these tourist destinations [12] Group 4 - The performance market is expected to drive continued growth in cultural tourism consumption during the "May Day" holiday, with popular domestic travel destinations including Beijing, Chengdu, Shanghai, and Kunming [14]
多地以“船”为媒“上新”消费新场景新业态 文旅市场潜力不断激活
Yang Shi Wang· 2025-04-27 08:02
Group 1 - The upcoming "May Day" holiday is expected to boost tourism in Tianjin, with local specialties like traditional breakfast and crosstalk performances being popular attractions [2] - A new tourism project combines crosstalk performances with boat rides on the Haihe River, allowing visitors to enjoy both the scenic views and the charm of traditional art [4] - Various themed boat tours, including breakfast and music themes, are enhancing the sightseeing experience along the Haihe River, with local businesses offering services and discounts to attract holiday visitors [6] Group 2 - The passenger boats on the Songhua River in Harbin have resumed operations as temperatures rise, leading to a surge in river tourism in Heilongjiang and Jilin provinces [9] - The Harbin section of the Songhua River has reopened with 18 passenger routes planned for the year, ensuring a connection between urban landscapes and natural scenery [12] - In addition to boat tours, cultural districts are being developed in local parks, offering traditional food and cultural experiences to enhance the nighttime atmosphere of the city [14]