策展式商业
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富森美推进家居零售卖场模式创新 “策展式商业”成为增长新引擎
Zheng Quan Ri Bao Wang· 2025-09-15 10:48
Core Viewpoint - Chengdu Fusenmei Home Furnishing Co., Ltd. has established itself as a leading large-scale decorative building materials and home furnishing circulation enterprise in Southwest China, focusing on innovative business models to drive growth, particularly through the Fusenmei Tianfu project which integrates scene-based commerce and industrial operations [1][3]. Group 1: Innovative Business Model - The Fusenmei Tianfu project represents an investment of over 1.7 billion yuan and aims to transform traditional home furnishing markets into urban aesthetic lifestyle destinations through innovative "curation-style commerce" [1][2]. - The project combines live streaming, commercial consumption, and ecological experiences, enhancing customer engagement and achieving a customer conversion rate increase from 30% to 70% through immersive experiences [2][3]. - A regular system of "art center exhibitions + brand space curation + designer salons" has been established, with over 20 exhibitions held since 2025, making curation a core operational engine [2][3]. Group 2: Market Trends and Opportunities - The decorative building materials and home furnishing industry has a substantial consumer base, with sales in large-scale building materials and home furnishing markets reaching 694.51 billion yuan in the first half of 2025, a year-on-year increase of 0.92% [4][5]. - As consumer preferences shift towards quality, design, and personalization, the home retail market is expected to expand, providing opportunities for innovative business models like those of Fusenmei [4][5]. - Future trends indicate a deeper integration of online and offline retail, a focus on green and smart home products, and an increase in experiential consumption, which will further enhance the appeal of home furnishing spaces [5].