央视网消息：近日，2025年非物质文化遗产保护工作会在云南大理召开，同期启动"2025非遗品牌推广周"。全国120余家非遗品牌集中亮相， 推动非遗融入现代生活。 在大理的展陈现场，传统技艺、生活美学与当代设计集中亮相。本次推广周突出强调让非遗融入当下生活、走进真实消费场景。 如今，青年群体正成为非遗消费的"主力军"，他们注重文化认同、个性审美与场景体验。现场多个品牌以年轻化创意吸引关注。汪氏皮影以谐 音梗与萌系设计重塑传统皮影，朱炳仁·铜打造简约现代的生肖铜雕，契合年轻人祈愿消费心理。 平台数据显示，过去一年，新增国家级非遗代表性项目的视频超过了2亿条。2025年下半年，多个城市参与开展的"非遗好去处""宝藏小城非遗 季"活动，带动相关城市生活服务团购交易合计191亿元。 某视频平台企业社会责任部非遗项目负责人何慧介绍，过去一年非遗好物在平台的销售量超过了65亿单，像宜兴紫砂、鹤庆银器、莆田木雕这 样的非遗好物已经走到了千家万户。 2025年，彝族刺绣与国际奢侈品牌联合推出手袋，并与电商平台、饮品等品牌开展定制合作，使这项传统技艺从民族村寨走进全国市场。阿布 巫淋透露，通过跨界合作，其年收入已从早期的几十万元 ...

此次，北京稻香村"京味西点"将传统中式风味与现代西点工艺融合，打造了十余款极具特色产品。以枣 花蛋糕为例，产品延续枣花酥经典造型，以黑巧手绘枣花图案，内嵌草莓果蓉与枣糕，呈现出京式糕点 的创新。 值得关注的是，北京稻香村重新启用"稻田日记"作为西点系列名称，旨在以西点为载体，打造具有京味 特色的新产品，让更多消费者可以真切感受到老字号的创新与活力。未来，北京稻香村还将持续研发西 点新品，并逐步覆盖更多门店，为消费者带来"京味+西点"跨界融合的味觉新体验。 北京商报讯（记者 王维祎）北京老字号不断跨界创新、推新品。近日，北京商报记者从北京稻香村了 解到，北京稻香村旗下稻田日记系列西点焕新上市。老品新作的蓬蓬松松糕、小马慕斯等吸引不少消费 者关注。首批新品已在北京稻香村第十五营业部及三家零号店开售。 ...

中经记者 陈燕南 广州报道 开展首日 人流如织 陈燕南/摄影 作为"十四五"规划收官之年的压轴A级车展，第二十三届广州国际车展（以下简称"2025广州车展"）于 11月21日在中国进出口商品交易会展馆盛大开幕。本次盛会以"新科技・新生活"为核心主题，此次车展 不仅聚焦汽车产业前沿技术，集中呈现各品牌转型创新的重磅成果，更为行业趋势研判与未来发展方向 提供了前瞻性思考，成为观察中国汽车产业高质量发展的重要窗口。 《中国经营报》记者了解到，2025广州车展展会规模达22万平方米，现场汇聚1085辆展车，其中首发新 车93辆、新能源车629辆。兼具电动化与智能化特质的首发车型及新能源汽车以近58%的占比成为绝对 主角，直观反映了中国汽车市场的深刻变革。 记者还注意到，中国皮卡长城炮在本次车展上整装待发，携2026款越野炮、2026款乘用炮、2026款商用 炮轻型无人机巡检车、V6火炮、山海炮Hi4-T性能版、山海炮Hi4-T轻旅版等车型集结亮相。此外， 2026款长城炮（越野炮、乘用炮、商用炮）在车展现场上市，三款车型产品实力再进阶，实现动力性 能、智能座舱、越野实力与驾乘舒适性的全面升级。 长城炮品牌自诞生以来， ...

转自：前瞻产业研究院 以下数据及分析来自于前瞻产业研究院通信芯片研究小组发布的《中国通信芯片行业市场前瞻与投资战 略规划分析报告》。 行业主要上市公司：海尔智家(600690)、美的集团(000333)、格力电器(000651)、小米集团(01810)、石 头科技(688169)。 本文核心数据：中国通信芯片行业市场规模;中国通信芯片行业代表性企业产量 行业概况 2、产业链剖析 从通信芯片产业链上游来看，上游主要是原材料及设备供应商，为通信芯片制造提供基础材料和芯片制 造所需的各类设备;产业链的中游主要是加工制造厂商，厂商根据物联网设备的不同应用场景和需求， 完成通信芯片的设计、制造和封测，随后模组厂商将通信芯片与其它电子元件集成在一起，终端设备商 将物联网模组集成到各种终端设备中，实现设备的智能化和互联互通;下游终端应用场景多元化，通信 芯片广泛应用于智能家居、通信设备、通信终端、智能工业场景等领域。 1、通信芯片定义及分类 通信芯片是专门用于处理数据传输和通讯协议的集成电路。它是实现各类信号传输、处理和转换的核心 组件，在各种电子设备中扮演着至关重要的角色。 通信芯片通常由射频前端、基带处理单元、接口模块 ...

本次大会将突出数智赋能、文化出彩、跨界融合、开放合作四大亮点。大会特邀AI领军企业参 展，40余家参展企业将集中展示AI在智能管理、智慧服务、沉浸式体验等领域的创新应用，开启智慧 文旅新篇章；推出《花瓦俍兵》杂技剧首演，展示边境旅游建设发展成果，梵木·百色水岸城等文旅新 地标精彩亮相；推出"跟着演出游广西""物阜年丰游广西""跟着赛事游广西"等促消费活动；深化与越南 边境四省和海防市的常态化合作，举办中越友谊红色跨境旅游交流等重要活动，并精心设计边关风情探 秘、民族生态康养、中越跨境旅游、巴马长寿养生等特色主题线路，全面展示区域旅游合作新成果。 八桂欢歌迎盛会，千姿百色待客来。11月23日至24日，2025年广西文化旅游发展大会将在百色市举 行，大会将以"相约千姿百色 畅游壮美广西"为主题，全面展示广西文旅产业高质量发展的新成果、新 气象。 据介绍，本次大会活动精彩纷呈，其间将举行2027年广西文化旅游发展大会承办城市竞选会，开展 广西文旅整体推介和百色文旅专题推介，启动"冬游广西"主题活动。同时，广西文化旅游嘉年华活动将 同期举办，内容包括广西文化和旅游精品形象展示、前沿创新的"人工智能+文旅"装备展、独具 ...

手机号 15769519125 2025 年 中国二次元文化 行业市场研究报告 主编：雷静兰 编辑：张潞玮 商业合作： collaboration@shuoyuanconsulting.com 1 / 36 1.行业概述 1.1 二次元文化定义及范围 二次元文化，源自日本的"二次元"（2D）概念，最初指的是以二维平面视觉 表现形式为主的艺术作品，主要包括动漫、漫画、游戏等内容。随着时间的推 移，二次元文化逐渐发展成为一种独特且广泛的文化现象，涵盖了从内容创作 到衍生产业的完整生态体系。二次元文化的核心在于对虚拟世界的热爱与沉浸， 粉丝们通过对角色的喜爱和故事情节的共鸣，形成了强烈的文化认同感和社区 归属感。粉丝社区不仅是信息和资源的交流平台，更是情感互动和创造力发挥 的重要场所。随着互联网技术的高速发展，二次元文化的传播方式和表现形式 也在不断革新。数字平台为二次元内容的分享和交流提供了便利，使得这一文 化现象能够迅速扩散到全球范围内。二次元文化也促进了跨界合作的兴起，不 同领域的艺术家、技术专家和商业机构共同参与，推动了文化产业链的多元化 发展。服装设计、音乐制作、影视改编甚至旅游产业都与二次元文化紧密结合 ...

Core Viewpoint - The article highlights the significant growth and strategic evolution of the American essential oil company, doTERRA, at the China International Import Expo (CIIE), showcasing how it has leveraged this platform for market penetration, localization, and innovation in China [1][22]. Group 1: Company Growth at CIIE - doTERRA's participation in the CIIE has evolved from a modest 9 square meter booth in its first year to a substantial 300 square meter open experience space, reflecting its growing confidence and commitment to the Chinese market [3][4][12]. - The company has seen a dramatic increase in order values, from 380 million RMB in its first year to 1 billion RMB in recent years, indicating a robust demand for its products in China [8][20]. - The introduction of new essential oil products at the expo has been successful, with several items selling out within days of their launch, demonstrating the strong market response [9][19]. Group 2: Strategic Localization and Innovation - doTERRA established its first overseas research and development center in Shanghai, aimed at accelerating product testing and development, which was inspired by the opportunities identified at the CIIE [12][13]. - The company has integrated local resources into its supply chain, exemplified by its collaboration with local suppliers for raw materials, enhancing its operational efficiency and responsiveness to market demands [11][13]. - The design of doTERRA's flagship store in Shanghai reflects the branding and experience established at the CIIE, indicating a long-term commitment to the Chinese market [13]. Group 3: Cross-Industry Collaboration - At the eighth CIIE, doTERRA launched a new mugwort essential oil product, which not only represents a new product line but also illustrates the integration of ecological and economic values in its business model [15][19]. - The company has partnered with Xianle Health, a well-established player in the health food sector, to develop innovative nutritional products that incorporate essential oils, marking a significant step in expanding the application of essential oils [17][19]. - This collaboration aims to transform essential oils from niche products into mainstream health consumer goods, thereby unlocking new market potential [19][20]. Group 4: Impact on SMEs and Market Dynamics - doTERRA's journey at the CIIE exemplifies how the expo serves as a fair and efficient platform for global SMEs, providing them with opportunities to showcase their capabilities and access the Chinese market [20][21]. - The success of doTERRA has garnered attention and support from its global headquarters, highlighting the expo's role in enhancing brand recognition and strategic focus for participating companies [20][21]. - The CIIE has become a critical component of doTERRA's global strategy, serving as a venue for product launches, order generation, and fostering strategic partnerships [21][22].

Core Insights - The popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has surged, with prices reaching up to 40 yuan per skewer and long queues forming in cities like Jinan and Shanghai [1][5]. Product Details - Various types of Nai Pi Zi Tang Hu Lu are being sold at prices ranging from 22.5 to 35.6 yuan, with specific examples including "Shan Zha Bing Nai Pi Zi Tang Hu Lu" at 22.5 yuan and "Minin Nai Pi Zi Bo Luo Mi Strawberries Tang Hu Lu" at 35.6 yuan [2][4]. - The product has been available for about 10 days, with certain flavors like strawberry and green grape selling particularly well [4]. Market Trends - The demand for Nai Pi Zi Tang Hu Lu has led to significant increases in sales, with a reported 109% month-on-month growth in orders for this product category on delivery platforms [10]. - The trend has also resulted in long waiting times for customers, with reports of queues extending up to 3 hours [4][11]. Supply Chain Impact - The surge in demand has caused supply shortages for Nai Pi Zi, with manufacturers struggling to keep up. For instance, one factory reported that they could only produce over 10,000 pieces per day under a three-shift system [11]. - The production of Nai Pi Zi has shifted to meet the new demand, with manufacturers adapting their operations to produce both square and round forms of the product [11]. Consumer Behavior - The rise of Nai Pi Zi Tang Hu Lu reflects a trend where traditional snacks are combined with trendy elements, appealing to consumers' desire for familiar yet novel experiences [14]. - The product's visual appeal and social media-friendly nature have made it a popular choice among younger consumers, contributing to its viral success [14]. Industry Insights - Experts suggest that the success of Nai Pi Zi Tang Hu Lu is indicative of a broader trend in the new consumption era, where consumer demand for innovative and diverse flavors is on the rise [14][15]. - The rapid popularity of such products poses risks of market saturation and competition, emphasizing the need for continuous innovation and quality maintenance to sustain interest [14][15].

【文/观察者网 王勇 编辑/赵乾坤】 我国"十五五"规划建议指出，要深入推进数字中国建设，促进实体经济和数字经济深度融合。不断推动 数字文化建设，探索数字文明新形态，是数字时代我国文化建设的重要方向。 近年来，数字技术在文旅产业中的应用已逐渐普及，如在线产品预订、数字虚拟展陈、人工智能、石窟 数字复原等，这些技术不仅提升了游客的体验，还为文旅产业的管理和运营带来了便利，展现出数字化 技术在文化资源供给和传播方面的巨大潜力。 数字化赋能为文旅业转型升级提供强大动力 "大力推进文化数字化，对于在新的历史起点上继续推动文化繁荣、建设文化强国、建设中华民族现代 文明具有至关重要的意义。"在日前由北京东城新的社会阶层人士联谊会发起举办的"正阳同心·中轴线 上话IP"启动仪式暨2025数字IP全球化价值对话活动上，北京市东城区委书记孙新军表示。 孙新军介绍，近年来，北京市东城区以文化为引领、科技为支撑，全力推进数字化转型升级。通过以文 化根脉筑牢数字 IP 的精神内核，以数字技术激活文化传播的时代密码，以全球视野搭建文明互鉴的数 字桥梁，形成了大 IP 带动小项目、龙头企业带动小微企业的产业生态，为区域经济社会发展注入了 ...

Core Viewpoint - The company Huazhong Xinchuan (300928) is collaborating with Shenzhen Qingwei Aviation in the low-altitude avionics system sector, aiming to leverage both parties' strengths in technology and expertise [1] Group 1: Collaboration Details - The partnership will focus on the intelligent and autonomous development of low-altitude integrated avionics systems [1] - The collaboration seeks to explore the cross-industry integration of automotive and aviation supply chains [1] - Both companies are working on establishing an airworthiness standard system [1] Group 2: Current Status - Technical integration and project development are progressing smoothly [1] - The relevant business units are advancing their operations effectively [1] - Investors are advised to be aware that the related business is still in its early stages [1]