Core Insights - Jiangxi Province's Shangrao City aims to become a "world-class tourist destination" by enhancing tourism infrastructure and product offerings, resulting in a significant increase in tourist numbers and revenue during the recent holiday period [1][2] Group 1: Tourism Growth - During the National Day and Mid-Autumn Festival holiday, Shangrao received 13.50 million visitors, a year-on-year increase of 16.8% [1] - The city achieved a total tourism revenue of 12.49 billion yuan, reflecting a year-on-year growth of 17.1% [1] Group 2: Infrastructure and Development - Shangrao has four national 5A-level scenic spots and 35 4A-level scenic spots, including famous sites like Sanqing Mountain and Huangling [1] - The city has initiated 452 cultural tourism projects with a total investment exceeding 200 billion yuan, integrating various development strategies [1] Group 3: Marketing and Promotion - Shangrao has enhanced its tourism promotion through both online and offline channels, achieving over 2 billion exposures on short video platforms for its local customs [1] - The city has hosted global promotional events to elevate its tourism brand, "Beautiful Shangrao, Free in Mountains and Waters," on an international scale [1] Group 4: Service Quality Improvement - Shangrao has implemented an integrated luggage service system with 107 storage points across the city, enhancing visitor convenience [2] - The city has established a 20 million yuan integrity compensation fund, achieving a 100% satisfaction rate in its refund process [2] Group 5: Future Projections - During the 14th Five-Year Plan period, Shangrao is expected to receive an average of over 200 million visitors annually, with tourism revenue surpassing 200 billion yuan each year [2] - The city aims to maintain an "international standard, Chinese style, and Shangrao characteristics" approach to further develop its tourism sector [2]