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“赛事+”“情绪价值”“品质化”……消费向新而行 提质、焕新亮点持续显现
Yang Shi Wang· 2025-10-23 03:01
Core Viewpoint - China's consumption upgrade is at a critical stage, presenting significant opportunities as the second-largest consumer market globally. The article highlights new practices in Shanghai as it develops into an international consumption center by 2025 [1]. Group 1: Urban Revitalization and Consumer Engagement - The West Bund in Xuhui District has transformed industrial relics into a vibrant cultural and commercial landmark, showcasing successful urban revitalization efforts [3]. - A recent extreme sports event attracted nearly 900 athletes from 34 countries, with about 80,000 attendees, marking a 60% increase compared to 2024 [5]. - The New Heaven and Earth shopping district has seen a 40% increase in foot traffic due to various community events, with some merchants reporting sales increases of 2-3 times during these events [11]. Group 2: Innovative Consumption Experiences - The launch of a themed dining cruise on the Suzhou River has created a unique dining experience, contributing to record visitor numbers for both the cruise and nearby shopping areas [13]. - Shanghai has introduced night-time consumption vouchers and extended operating hours in key areas, enhancing the "Night Shanghai" consumption experience [14]. - The integration of sports events with tourism is emerging as a significant trend, with various locations in the Yangtze River Delta exploring new business models that combine sports, culture, and travel [16]. Group 3: Diverse Consumer Demands - Young consumers are increasingly seeking experiences that provide emotional value, as seen in the popularity of indoor climbing facilities and pet-friendly accommodations [27][30]. - The silver economy is also evolving, with travel agencies responding to older consumers' desires for high-quality, slow-paced travel experiences [29][32]. - Policies are being implemented to support the growth of the silver economy, including the introduction of "silver tourism trains" to cater to older travelers [33].
江西上饶加快文体旅商深度融合
Jing Ji Ri Bao· 2025-10-19 00:38
Group 1 - The core objective of Jiangxi Province's Shangrao City is to develop into a "world-class tourist destination" by enhancing tourism infrastructure and diversifying cultural tourism products [1] - During the recent National Day and Mid-Autumn Festival holiday, Shangrao received 13.50 million visitors, a year-on-year increase of 16.8%, and achieved a total tourism revenue of 12.49 billion yuan, up 17.1% [1] - Shangrao boasts rich tourism resources, including four national 5A scenic spots and 35 national 4A scenic spots, contributing to its appeal as a tourist destination [1] Group 2 - Shangrao has initiated 452 cultural tourism projects with a total investment exceeding 200 billion yuan, utilizing various strategies such as "transportation + cultural tourism" and "rural revitalization + industrial development" [1] - The city has upgraded 370 kilometers of national and provincial roads to create a "golden tourism corridor" connecting major scenic spots, enhancing accessibility [1] - To build a high-level tourism communication system, Shangrao has increased its promotional efforts both online and offline, achieving over 2 billion exposures on short video platforms for its local customs [1] Group 3 - The integration of services such as "luggage storage + dynamic multi-scenario delivery" has been implemented, with 107 luggage storage points across the city [2] - Shangrao has established a tourism integrity refund mechanism with a fund of 20 million yuan, achieving a 100% satisfaction rate for refund processing and visitor satisfaction [2] Group 4 - During the 14th Five-Year Plan period, Shangrao is expected to receive an average of over 200 million visitors annually, with tourism revenue exceeding 200 billion yuan each year [3] - The city aims to adhere to the philosophy of "international standards, Chinese style, and Shangrao characteristics" by innovating marketing strategies and optimizing product supply [3]
完善基础设施 提升服务品质 江西上饶加快文体旅商深度融合
Jing Ji Ri Bao· 2025-10-18 22:11
Core Insights - Jiangxi Province's Shangrao City aims to become a "world-class tourist destination" by enhancing tourism infrastructure and product offerings, resulting in a significant increase in tourist numbers and revenue during the recent holiday period [1][2] Group 1: Tourism Growth - During the National Day and Mid-Autumn Festival holiday, Shangrao received 13.50 million visitors, a year-on-year increase of 16.8% [1] - The city achieved a total tourism revenue of 12.49 billion yuan, reflecting a year-on-year growth of 17.1% [1] Group 2: Infrastructure and Development - Shangrao has four national 5A-level scenic spots and 35 4A-level scenic spots, including famous sites like Sanqing Mountain and Huangling [1] - The city has initiated 452 cultural tourism projects with a total investment exceeding 200 billion yuan, integrating various development strategies [1] Group 3: Marketing and Promotion - Shangrao has enhanced its tourism promotion through both online and offline channels, achieving over 2 billion exposures on short video platforms for its local customs [1] - The city has hosted global promotional events to elevate its tourism brand, "Beautiful Shangrao, Free in Mountains and Waters," on an international scale [1] Group 4: Service Quality Improvement - Shangrao has implemented an integrated luggage service system with 107 storage points across the city, enhancing visitor convenience [2] - The city has established a 20 million yuan integrity compensation fund, achieving a 100% satisfaction rate in its refund process [2] Group 5: Future Projections - During the 14th Five-Year Plan period, Shangrao is expected to receive an average of over 200 million visitors annually, with tourism revenue surpassing 200 billion yuan each year [2] - The city aims to maintain an "international standard, Chinese style, and Shangrao characteristics" approach to further develop its tourism sector [2]
鞍山文体旅商深度融合持续释放消费潜力
Liao Ning Ri Bao· 2025-10-15 00:46
Core Insights - The integration of culture, sports, tourism, and commerce in Anshan City has significantly boosted the holiday economy during the National Day and Mid-Autumn Festival, creating vibrant consumption scenarios and driving high-quality local economic development [1][2] Group 1: Tourism and Visitor Statistics - Anshan's key scenic spots and unique business formats saw a surge in visitors, with Qianshan Scenic Area receiving 196,400 visitors over 8 days, a year-on-year increase of 20.21% [1] - The average daily visitor count at Er Yi Jiu Park reached 50,000, while other attractions like Xiuyan Fairy Valley and Yuhuang Mountain Cultural Tourism Resort also experienced significant visitor increases [1] - The popularity of rural ecological tourism emerged as a new highlight, with local museums and hot spring resorts also seeing high visitor numbers [1] Group 2: Cultural and Sports Activities - Various cultural and sports activities were organized to stimulate market vitality, including the "Good Luck Lotus - Qianshan Wonderful Night" night tour event, which combined light shows and specialty markets [2] - Events like the 2025 Anshan Pet and Ornamental Fish Carnival and the National Children's Table Tennis "Eight Major Cups" finals showcased the potential of "sports + tourism" [2] - A star-studded concert attracted over 20,000 attendees, and performances such as drone shows and symphonic flash mobs facilitated seamless transitions between daytime activities and nighttime consumption [2] Group 3: Economic Impact and Consumer Behavior - The integration of culture, sports, tourism, and commerce has shifted holiday consumption from "single-point growth" to "full-chain explosion," with the "Follow the Movie to Anshan" event attracting 50,000 moviegoers and generating nearly 30 million yuan in sales from the pet and ornamental fish carnival [2] - The national children's table tennis event saw 85% of participants and 59% of concert attendees coming from outside the city, significantly boosting local dining, transportation, accommodation, and specialty product sales [2] - The "night economy" has emerged as a new growth driver for consumption [2] Group 4: Service and Infrastructure Support - Anshan City established a "multi-party linkage" service system to enhance visitor experience, with 48 government and enterprise units opening parking lots and restrooms, providing over 2,000 parking spaces to alleviate parking difficulties [2] - The city continues to leverage its cultural resources, such as steel culture, hot spring wellness, and Xiuyan jade carving, to release consumer potential and promote synergy between tourism, sports, and health industries [2] - Technological innovations like smart tourism platforms and VR technology are being utilized to create immersive new business formats [2]
长沙市“湘超”促消费系列活动启动
Chang Sha Wan Bao· 2025-09-08 01:42
Core Viewpoint - The launch of the "Xiangchao" consumption promotion series in Changsha aims to enhance economic development through sports and cultural integration, leveraging the 2025 "Xiangchao" league as a platform to stimulate consumer activity and promote local products [1] Group 1: Event Overview - The event "Xiangchao" was inaugurated on September 7 at the Helong Sports Center East Square, attended by key officials from the provincial commerce and tourism departments, as well as the deputy mayor [1] - The 2025 "Xiangchao" league is positioned not only as a football event but also as a significant opportunity for deep integration of culture, sports, and commerce, aimed at releasing consumer vitality [1] Group 2: Activities and Initiatives - Changsha has launched four major themed activities under the "Xiangchao Dangran·Changsha Goodies" theme, including the introduction of the "Xiangchao Ticket Discount Card" and the establishment of a themed market [1] - The city will set up a "second venue" for viewing matches throughout the city and distribute 20.25 million yuan in exclusive "Xiangchao" consumption vouchers to create an immersive experience combining watching matches, shopping, and tourism [1] Group 3: Government Commitment - The deputy mayor emphasized the importance of provincial and municipal collaboration, regional synergy, and high standards in service support to enhance the consumption environment and facilities [1] - The government plans to work with businesses to introduce more consumer-friendly policies, expand the supply of quality products and services, and leverage the popularity of the "Xiangchao" event to boost overall consumer activity in the city [1]