短短一年时间，北京游客韩政夫妇4次到访沈阳，"第一次，逛了沈阳故宫、中街；第二次，品尝特色抻 面、观看篮球比赛；第三次，体验东北浓浓年味；第四次，感受工业文化底蕴……" 如今，假期和周末到沈阳来一场说走就走的旅行，成为不少游客的新选择。老工业城市化身文旅"新网 红"的背后，是沈阳不断挖掘文旅消费场景、加速提升旅游服务品质，推进文体旅商深度融合，变"网 红"为"长红"，转"流量"为"留量"。 "工业风"遇上"文艺范儿" 现在造访沈阳，去老厂房感受工业文化肌理成为不少游客的必选项。 观展览、逛市集、看演出，华灯初上，红梅文创园开始热闹起来。"文创园的前身是始建于1939年的沈 阳市味精厂，红梅牌味精曾享誉全国，可随着企业改制，厂区一度闲置下来。"市民张景振的家就在附 近，他见证了这片区域的发展变迁，"经过多年更新改造，一朵文艺范儿的'红梅'重新绽放。" 演唱会结束后，许多歌迷并未匆匆离去，凭票根不仅可享受网约车六折优惠，还能半价游览沈阳故宫、 沈阳植物园等景区。"我们用一张演出票，构建'游、住、吃、浴、美、购'等消费场景，打破一次性消 费格局，推动游客从'听一场'向'留一天'转变。"杨芳说。 日前，世界魔方协会确 ...

(年终特稿)群"超"并起 中国体育"民间力量"激发新活力 中新社北京12月21日电 (记者 国璇)近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为 今年中国最成功的民间体育赛事之一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全 民运动热情，带火了地方经济发展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式" ...

在赛事设置上，既有传统项目，也有近两年发展迅速的街舞、网球、桌上冰壶球等新兴项目，还新 增航空模型科技体育类项目，满足了不同年龄段、不同爱好群体的运动需求。 为积极承接"苏超"热度，本届市运会共组织25支代表队435人参加足球比赛，60场激烈争夺关注人 数众多，进一步浓厚了城市足球氛围。 历经7个月的激烈角逐，镇江市第十七届运动会圆满完成全部赛程。11月28日，镇江市第十七届运 动会闭幕式在市行政中心市民大厅举行。本届市运会以"活力市运 奔跑镇江"为主题，践行"贴近群众、 社会办赛、安全办赛、节俭办赛"理念，圆满办成了一届精彩、简约、安全的体育盛会。 市运会也是我市运动员走向更高赛场的重要舞台。不久前在广州举办的第十五届全运会上，我市培 养输送的运动员获得5金5银6铜的好成绩。（记者 谭艺婷 通讯员 杭菲菲） 市运会是全市规格最高的体育赛事。本届市运会，市委、市政府高度重视，组委会迅速行动、高效 统筹，共设青少年部、高校部、群体部、老年部4个部别，共43个大项。参与人数超万人，其中领队、 教练和运动员等近9000人、裁判员799人。赛场分布全市各地，形成了"市市有比赛、区区有活动、人人 可参与、全市办市运"的 ...

Core Viewpoint - China's consumption upgrade is at a critical stage, presenting significant opportunities as the second-largest consumer market globally. The article highlights new practices in Shanghai as it develops into an international consumption center by 2025 [1]. Group 1: Urban Revitalization and Consumer Engagement - The West Bund in Xuhui District has transformed industrial relics into a vibrant cultural and commercial landmark, showcasing successful urban revitalization efforts [3]. - A recent extreme sports event attracted nearly 900 athletes from 34 countries, with about 80,000 attendees, marking a 60% increase compared to 2024 [5]. - The New Heaven and Earth shopping district has seen a 40% increase in foot traffic due to various community events, with some merchants reporting sales increases of 2-3 times during these events [11]. Group 2: Innovative Consumption Experiences - The launch of a themed dining cruise on the Suzhou River has created a unique dining experience, contributing to record visitor numbers for both the cruise and nearby shopping areas [13]. - Shanghai has introduced night-time consumption vouchers and extended operating hours in key areas, enhancing the "Night Shanghai" consumption experience [14]. - The integration of sports events with tourism is emerging as a significant trend, with various locations in the Yangtze River Delta exploring new business models that combine sports, culture, and travel [16]. Group 3: Diverse Consumer Demands - Young consumers are increasingly seeking experiences that provide emotional value, as seen in the popularity of indoor climbing facilities and pet-friendly accommodations [27][30]. - The silver economy is also evolving, with travel agencies responding to older consumers' desires for high-quality, slow-paced travel experiences [29][32]. - Policies are being implemented to support the growth of the silver economy, including the introduction of "silver tourism trains" to cater to older travelers [33].

Group 1 - The core objective of Jiangxi Province's Shangrao City is to develop into a "world-class tourist destination" by enhancing tourism infrastructure and diversifying cultural tourism products [1] - During the recent National Day and Mid-Autumn Festival holiday, Shangrao received 13.50 million visitors, a year-on-year increase of 16.8%, and achieved a total tourism revenue of 12.49 billion yuan, up 17.1% [1] - Shangrao boasts rich tourism resources, including four national 5A scenic spots and 35 national 4A scenic spots, contributing to its appeal as a tourist destination [1] Group 2 - Shangrao has initiated 452 cultural tourism projects with a total investment exceeding 200 billion yuan, utilizing various strategies such as "transportation + cultural tourism" and "rural revitalization + industrial development" [1] - The city has upgraded 370 kilometers of national and provincial roads to create a "golden tourism corridor" connecting major scenic spots, enhancing accessibility [1] - To build a high-level tourism communication system, Shangrao has increased its promotional efforts both online and offline, achieving over 2 billion exposures on short video platforms for its local customs [1] Group 3 - The integration of services such as "luggage storage + dynamic multi-scenario delivery" has been implemented, with 107 luggage storage points across the city [2] - Shangrao has established a tourism integrity refund mechanism with a fund of 20 million yuan, achieving a 100% satisfaction rate for refund processing and visitor satisfaction [2] Group 4 - During the 14th Five-Year Plan period, Shangrao is expected to receive an average of over 200 million visitors annually, with tourism revenue exceeding 200 billion yuan each year [3] - The city aims to adhere to the philosophy of "international standards, Chinese style, and Shangrao characteristics" by innovating marketing strategies and optimizing product supply [3]

Core Insights - Jiangxi Province's Shangrao City aims to become a "world-class tourist destination" by enhancing tourism infrastructure and product offerings, resulting in a significant increase in tourist numbers and revenue during the recent holiday period [1][2] Group 1: Tourism Growth - During the National Day and Mid-Autumn Festival holiday, Shangrao received 13.50 million visitors, a year-on-year increase of 16.8% [1] - The city achieved a total tourism revenue of 12.49 billion yuan, reflecting a year-on-year growth of 17.1% [1] Group 2: Infrastructure and Development - Shangrao has four national 5A-level scenic spots and 35 4A-level scenic spots, including famous sites like Sanqing Mountain and Huangling [1] - The city has initiated 452 cultural tourism projects with a total investment exceeding 200 billion yuan, integrating various development strategies [1] Group 3: Marketing and Promotion - Shangrao has enhanced its tourism promotion through both online and offline channels, achieving over 2 billion exposures on short video platforms for its local customs [1] - The city has hosted global promotional events to elevate its tourism brand, "Beautiful Shangrao, Free in Mountains and Waters," on an international scale [1] Group 4: Service Quality Improvement - Shangrao has implemented an integrated luggage service system with 107 storage points across the city, enhancing visitor convenience [2] - The city has established a 20 million yuan integrity compensation fund, achieving a 100% satisfaction rate in its refund process [2] Group 5: Future Projections - During the 14th Five-Year Plan period, Shangrao is expected to receive an average of over 200 million visitors annually, with tourism revenue surpassing 200 billion yuan each year [2] - The city aims to maintain an "international standard, Chinese style, and Shangrao characteristics" approach to further develop its tourism sector [2]

Core Insights - The integration of culture, sports, tourism, and commerce in Anshan City has significantly boosted the holiday economy during the National Day and Mid-Autumn Festival, creating vibrant consumption scenarios and driving high-quality local economic development [1][2] Group 1: Tourism and Visitor Statistics - Anshan's key scenic spots and unique business formats saw a surge in visitors, with Qianshan Scenic Area receiving 196,400 visitors over 8 days, a year-on-year increase of 20.21% [1] - The average daily visitor count at Er Yi Jiu Park reached 50,000, while other attractions like Xiuyan Fairy Valley and Yuhuang Mountain Cultural Tourism Resort also experienced significant visitor increases [1] - The popularity of rural ecological tourism emerged as a new highlight, with local museums and hot spring resorts also seeing high visitor numbers [1] Group 2: Cultural and Sports Activities - Various cultural and sports activities were organized to stimulate market vitality, including the "Good Luck Lotus - Qianshan Wonderful Night" night tour event, which combined light shows and specialty markets [2] - Events like the 2025 Anshan Pet and Ornamental Fish Carnival and the National Children's Table Tennis "Eight Major Cups" finals showcased the potential of "sports + tourism" [2] - A star-studded concert attracted over 20,000 attendees, and performances such as drone shows and symphonic flash mobs facilitated seamless transitions between daytime activities and nighttime consumption [2] Group 3: Economic Impact and Consumer Behavior - The integration of culture, sports, tourism, and commerce has shifted holiday consumption from "single-point growth" to "full-chain explosion," with the "Follow the Movie to Anshan" event attracting 50,000 moviegoers and generating nearly 30 million yuan in sales from the pet and ornamental fish carnival [2] - The national children's table tennis event saw 85% of participants and 59% of concert attendees coming from outside the city, significantly boosting local dining, transportation, accommodation, and specialty product sales [2] - The "night economy" has emerged as a new growth driver for consumption [2] Group 4: Service and Infrastructure Support - Anshan City established a "multi-party linkage" service system to enhance visitor experience, with 48 government and enterprise units opening parking lots and restrooms, providing over 2,000 parking spaces to alleviate parking difficulties [2] - The city continues to leverage its cultural resources, such as steel culture, hot spring wellness, and Xiuyan jade carving, to release consumer potential and promote synergy between tourism, sports, and health industries [2] - Technological innovations like smart tourism platforms and VR technology are being utilized to create immersive new business formats [2]

Core Viewpoint - The launch of the "Xiangchao" consumption promotion series in Changsha aims to enhance economic development through sports and cultural integration, leveraging the 2025 "Xiangchao" league as a platform to stimulate consumer activity and promote local products [1] Group 1: Event Overview - The event "Xiangchao" was inaugurated on September 7 at the Helong Sports Center East Square, attended by key officials from the provincial commerce and tourism departments, as well as the deputy mayor [1] - The 2025 "Xiangchao" league is positioned not only as a football event but also as a significant opportunity for deep integration of culture, sports, and commerce, aimed at releasing consumer vitality [1] Group 2: Activities and Initiatives - Changsha has launched four major themed activities under the "Xiangchao Dangran·Changsha Goodies" theme, including the introduction of the "Xiangchao Ticket Discount Card" and the establishment of a themed market [1] - The city will set up a "second venue" for viewing matches throughout the city and distribute 20.25 million yuan in exclusive "Xiangchao" consumption vouchers to create an immersive experience combining watching matches, shopping, and tourism [1] Group 3: Government Commitment - The deputy mayor emphasized the importance of provincial and municipal collaboration, regional synergy, and high standards in service support to enhance the consumption environment and facilities [1] - The government plans to work with businesses to introduce more consumer-friendly policies, expand the supply of quality products and services, and leverage the popularity of the "Xiangchao" event to boost overall consumer activity in the city [1]