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文旅“新夜态”点燃消费市场新活力
Zheng Quan Ri Bao· 2025-06-29 16:42
Core Viewpoint - The night economy is becoming a significant driver of consumption and a showcase of urban cultural soft power, with various innovative activities enhancing the cultural tourism market [1][2] Group 1: Night Economy Development - Recent initiatives across various cities focus on enhancing night tourism consumption by offering diverse nighttime activities, such as immersive performances and night markets [1] - The night economy is characterized by its ability to transform local cultural heritage and customs into tangible tourism products, attracting visitors to experience local culture [1] Group 2: Challenges and Recommendations - The night economy currently faces issues such as uniformity across cities, necessitating the development of unique nighttime consumption experiences [1] - There is a need to create distinctive night-time intellectual properties (IPs) that leverage local cultural elements, as seen in cities like Xi'an and Suzhou [1] - The prosperity of the night economy requires meticulous governance to address challenges like noise pollution and safety concerns, advocating for a collaborative approach among various departments [2] Group 3: Cultural Integration - The integration of night economy and night culture is essential for cities to achieve both economic prosperity and cultural confidence, creating a vibrant urban atmosphere [2]