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空间创新、业态升级 沉浸式体验激发城市夜活力
繁华都市霓虹闪烁、老街巷弄光影摇曳。这个夏天,从"走马观花"到"沉浸式体验"的夜游升级,正成为激活夜间文旅的新引擎。 0:00 夜游海河是独属天津的城市浪漫。今年,沿线216栋建筑、13座桥梁及7座码头的灯光景观全面提升,打造海河IP。 升级的海河游船融合天津传统曲艺文化,打造沉浸式体验。听相声、看表演,这个暑期,海河游船共接待游客33万多人次,成为吸引游客的流量密码。 灯火璀璨耀古城 特色表演绽光彩 入夜的山东台儿庄,璀璨灯火将古色古香的亭台楼宇、古街石巷装扮得绚丽夺目。 广场上,"火龙钢花"表演引来阵阵喝彩,铁水泼洒空中,点亮夜空;山东快书、鲁南皮影、苏北大鼓轮番上演。这个夏天,丰富的活动带动古城人气攀升, 7月份游客量较前月上涨35%。 古厝夜游业态多 海河夜游焕新颜 沉浸体验引客来 现在,传承800多年的非遗鱼灯,已经成为特色的夜游文化名片。安徽黄山20多个古街、古城、古村落中,鱼灯串联起技艺体验、灯火市集等夜游新场景。 今年暑期,非遗鱼灯体验带动游客量和总花费分别增长8.79%、8.98%,更吸引了大批境外游客前来。 贡水河畔夜色美 民族风情更迷人 游人如织活力足 近年来,福建福州持续丰富夜间消费场 ...
江苏沉浸式夜游吸睛又吸金
Xin Hua Ri Bao· 2025-08-10 23:19
这个暑假,江苏各地推出一系列丰富多彩的夜间文旅活动。从升级迭代的实景演出、创意不断的博 物馆夜游,到活力四射的热闹夜市,多样化的消费场景为游客带来别样的沉浸式文旅体验,也为夜经济 增添蓬勃活力。 演出升级,光影交错间营造奇幻氛围 年轻的古彩戏法传人指尖腾起一团跳动的火焰,猛地一挥,火光骤然融入身后的大屏,瞬间化作一 把撑开的红色纸伞。未等观众回神,传人抬手一接,那屏中纸伞竟已变成实物落在掌心,伞骨轻转间, 伞面花纹随动作在大屏上漾起圈圈涟漪。在南京老门东历史文化街区金陵梦华·宫宴的演出场景,传统 戏法的巧思与现代光影技术碰撞,引得观众连连惊叹。 "这个暑假,《金陵梦华》第三季正式亮相,通过舞蹈、民乐、魔术、单口相声等艺术形式,串联 起金陵名人轶事与城市记忆。同时,配合精心打造的餐品,为游客提供一场视觉、听觉和味觉的盛 宴。"金陵梦华·宫宴负责人王珣介绍,《金陵梦华》自升级以来,上座率同比提升约20%。 刚看完演出的苏州游客小周晃了晃手里的文创折扇,赞叹说:"最喜欢'谪仙三叠',舞者一转身, 仿佛看见李白站在凤凰台上吟诗,感觉真的穿越回盛唐金陵了。" 这个暑假,时隔5年打磨升级的实景仙幻秀《天仙缘》在东台西溪天 ...
灯火浮山水,夜色映重庆——山城越夜越美丽
Xin Hua Wang· 2025-07-06 09:27
Core Insights - The article highlights the vibrant night economy of Chongqing, emphasizing its unique geographical features and cultural integration that enhance its nightlife appeal [2][3] Group 1: Night Economy Development - Chongqing's night economy is characterized by a blend of dazzling lights and cultural elements, creating a multidimensional experience for visitors [2][3] - The city has transformed areas like the Guanyinqiao district from neglected spaces into thriving night-time consumer hubs, showcasing successful urban renewal efforts [2][3] - The introduction of regular drone light shows has significantly boosted night-time tourism, attracting both domestic and international visitors [1][2] Group 2: Employment and Economic Impact - The development of over 200 night economy clusters has created more than 100,000 job opportunities, highlighting the sector's role in employment stability and economic growth [3] - The establishment of national-level cultural and tourism consumption areas, such as Longmenhao Old Street and Shibanti—Shancheng Alley, reflects the city's commitment to enhancing its night economy [3] Group 3: Cultural Significance - The night scenery of Chongqing is described as a "flowing feast," symbolizing the city's unique identity shaped by its rivers and mountains [3] - High-quality nightlife not only meets the diverse spiritual needs of residents but also serves as a driving force for sustainable urban development [3]
文旅“新夜态”点燃消费市场新活力
Zheng Quan Ri Bao· 2025-06-29 16:42
Core Viewpoint - The night economy is becoming a significant driver of consumption and a showcase of urban cultural soft power, with various innovative activities enhancing the cultural tourism market [1][2] Group 1: Night Economy Development - Recent initiatives across various cities focus on enhancing night tourism consumption by offering diverse nighttime activities, such as immersive performances and night markets [1] - The night economy is characterized by its ability to transform local cultural heritage and customs into tangible tourism products, attracting visitors to experience local culture [1] Group 2: Challenges and Recommendations - The night economy currently faces issues such as uniformity across cities, necessitating the development of unique nighttime consumption experiences [1] - There is a need to create distinctive night-time intellectual properties (IPs) that leverage local cultural elements, as seen in cities like Xi'an and Suzhou [1] - The prosperity of the night economy requires meticulous governance to address challenges like noise pollution and safety concerns, advocating for a collaborative approach among various departments [2] Group 3: Cultural Integration - The integration of night economy and night culture is essential for cities to achieve both economic prosperity and cultural confidence, creating a vibrant urban atmosphere [2]