Core Insights - Xiaomi achieved a total payment amount exceeding 29 billion RMB during the 2025 "Double 11" shopping festival, marking a significant sales milestone [1] - Xiaomi secured the title of "domestic smartphone sales champion" for the third consecutive year during the event, particularly excelling in the high-end market with the Xiaomi 17 ProMax [1] - The company's ecosystem products, including over 30 categories, also performed strongly, achieving top sales or revenue rankings on various e-commerce platforms [1] Sales Performance - Total payment amount reached over 29 billion RMB by November 11, 23:59:59 [1] - Xiaomi 17 ProMax was the best-selling model in the high-end segment (above 6000 RMB) [1] - Xiaomi's ecosystem products, such as Mi Band 10 and Mi Air Purifier 5S, led in sales across different platforms [1] Service and Logistics - Customer service team assisted over 20 million people during the shopping festival [1] - Delivery service covered 321 cities with an average delivery time of 32 minutes, and the fastest delivery took only 5 minutes [1] - Average installation time for large appliances was reduced by 17 hours and 50 minutes [1] Service Network Development - Xiaomi increased the number of service locations supporting IP68 local repair services to 600 [2] - The total number of sales and service integrated stores surpassed 2000 [2] - The sales of the MiCare service grew by 118% year-on-year [2]