Core Insights - The "Finding Zhou Classmate" event, centered around Jay Chou's official IP, will commence on September 13, coinciding with his concert in Shanghai, aiming to enhance the city's tourism and cultural economy [1][2] - The event is designed to create a multi-dimensional cultural tourism experience, integrating music performances with local landmarks, commercial activities, and international sports events [1] Group 1: Event Overview - The "Finding Zhou Classmate" event will cover the Shanghai Tourism Festival and Jay Chou's concert, featuring six major scenes and various brand collaborations [1] - The event is expected to inject new momentum into Shanghai's cultural tourism economy, with a focus on innovative economic models that activate the city through concerts [1] Group 2: Economic Impact - Jay Chou's four-day concert in Shanghai generated ticket revenues of 200 million yuan and directly stimulated 3.2 billion yuan in local consumption across dining, accommodation, shopping, and tourism [1] - The event aims to create a new immersive entertainment consumption ecosystem, enhancing the overall tourist experience in Shanghai [1] Group 3: Transportation and Engagement - A dedicated theme bus line will be launched on September 13, connecting six key locations in the city, allowing tourists to explore Shanghai's landmarks easily [2] - Various platforms will participate in the event, including limited edition theme tickets, themed bus designs, and collaborations with ride-hailing services and shared bicycles [2] Group 4: Consumer Experience - The event will feature themed camping experiences, hotel activities, pop-up stores, and exclusive products appealing to younger audiences, promoting an integrated shopping and entertainment experience [2] - "Finding Zhou Classmate" has been successfully implemented in multiple cities and overseas, establishing itself as a benchmark for urban cultural tourism economic development [2]