Core Viewpoint - Jay Chou's concert has sparked a surge in cultural and tourism consumption centered around the "Zhou Classmate" IP, showcasing the integration of entertainment, tourism, and commerce [1][11]. Group 1: Event and Activities - The "Finding Zhou Classmate" event, featuring the official two-dimensional IP image of "Zhou Classmate," runs from September 13 to October 12, coinciding with the Shanghai Tourism Festival and Jay Chou's concert [4]. - The event includes six landmark locations in Shanghai, where giant statues of "Zhou Classmate" are displayed, creating themed scenes and pop-up stores [4][7]. - A special bus line has been launched for the event, allowing tourists to travel across six key points with a single ticket [7]. Group 2: Economic Impact - The concert is expected to generate ticket sales of 200 million yuan, directly driving 3.2 billion yuan in consumption across dining, accommodation, shopping, and tourism in Shanghai [13]. - The ticket prices for the concert range from 450 yuan to 2380 yuan, indicating high demand as tickets sold out within a minute [1][11]. - The integration of various consumption scenarios, including pop-up stores and transportation options like shared bikes and boats, enhances the overall consumer experience and spending potential [12]. Group 3: Consumer Engagement - The event emphasizes emotional value in consumption, particularly among younger consumers who are willing to spend on experiences that resonate with them [12]. - The collaboration with various brands and services, including ride-hailing and themed merchandise, aims to create a multi-dimensional experience for attendees [10][12].

Group 1 - The "Finding Zhou Classmate" event officially started on September 13, 2023, guided by the Shanghai Municipal Culture and Tourism Bureau and hosted by Jiushi Cultural Communication Co., Ltd. and Superstar Legend (6683.HK) [1] - The event is part of the Shanghai Tourism Festival and an extension of Jay Chou's concert in Shanghai, which generated ticket revenues of 200 million yuan and stimulated consumption in dining, accommodation, shopping, and tourism amounting to 3.2 billion yuan [1] - The event aims to enhance the "cultural tourism and commercial sports integration" model, promoting the concept of "one concert activates a city" [1] Group 2 - The "Finding Zhou Classmate" event will run from September 13 to October 12, covering the entire Shanghai Tourism Festival and Jay Chou's concert [3] - The event features "6 major scenes + land, water, and air linkage + multiple brand collaborations," creating a multi-perspective cultural tourism feast [3] - Superstar Legend and Yushu Technology are collaborating to develop consumer-grade robotic products with strong IP attributes, enhancing the integration of IP and smart robotics [3] Group 3 - In the first half of 2025, Superstar Legend reported revenues of 355 million yuan, a 33% increase from 267 million yuan in the same period last year [3] - Revenue from new consumer businesses reached 211 million yuan, a year-on-year growth of 91.5%, attributed to diversification in product types and distribution channels [3] - Revenue from IP creation and operation was 144 million yuan, down 8.9% from 157 million yuan, mainly due to reduced income from celebrity IP management [3] Group 4 - Superstar Legend's stock price experienced significant volatility, with a peak increase of over 165% on July 9, 2025, following Jay Chou's entry into Douyin as "Zhou Classmate" [4] - The stock closed at 12.44 HKD per share on that day, resulting in a market capitalization of 10.695 billion HKD [4] - As of September 12, 2025, the total market capitalization of Superstar Legend was 11.269 billion HKD [4]

Core Insights - The "Finding Zhou Classmate" event, centered around Jay Chou's official IP, will commence on September 13, coinciding with his concert in Shanghai, aiming to enhance the city's tourism and cultural economy [1][2] - The event is designed to create a multi-dimensional cultural tourism experience, integrating music performances with local landmarks, commercial activities, and international sports events [1] Group 1: Event Overview - The "Finding Zhou Classmate" event will cover the Shanghai Tourism Festival and Jay Chou's concert, featuring six major scenes and various brand collaborations [1] - The event is expected to inject new momentum into Shanghai's cultural tourism economy, with a focus on innovative economic models that activate the city through concerts [1] Group 2: Economic Impact - Jay Chou's four-day concert in Shanghai generated ticket revenues of 200 million yuan and directly stimulated 3.2 billion yuan in local consumption across dining, accommodation, shopping, and tourism [1] - The event aims to create a new immersive entertainment consumption ecosystem, enhancing the overall tourist experience in Shanghai [1] Group 3: Transportation and Engagement - A dedicated theme bus line will be launched on September 13, connecting six key locations in the city, allowing tourists to explore Shanghai's landmarks easily [2] - Various platforms will participate in the event, including limited edition theme tickets, themed bus designs, and collaborations with ride-hailing services and shared bicycles [2] Group 4: Consumer Experience - The event will feature themed camping experiences, hotel activities, pop-up stores, and exclusive products appealing to younger audiences, promoting an integrated shopping and entertainment experience [2] - "Finding Zhou Classmate" has been successfully implemented in multiple cities and overseas, establishing itself as a benchmark for urban cultural tourism economic development [2]