Core Viewpoint - Guangdong province is launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, aiming to attract tourists and stimulate local economic growth through a series of promotional activities and financial incentives [2][3][11]. Group 1: Event Overview - The consumption season will run from November 2025 to March 2026, coinciding with significant events such as the 15th National Games and the APEC summit [4][5]. - The initiative aims to showcase Guangdong's vibrant culture and economic vitality while enhancing consumer spending and stabilizing economic growth [6][12]. Group 2: Financial Commitment - The provincial government has allocated 3.5 billion yuan (approximately 500 million USD) in special funds to support the consumption season, with a performance-based distribution model to encourage local governments to increase their investment [21][22]. - Various consumer vouchers will be issued, covering dining, tourism, and product purchases, with maximum subsidies reaching 5,000 yuan per vehicle and 1,000 yuan per appliance [23][24]. Group 3: Promotional Activities - The event will feature four main activities designed to create a layered promotional effect, including themed tourism routes linked to the National Games and APEC summit, as well as cultural performances during the Spring Festival [29][30][38]. - Guangdong aims to develop five major consumption brands focusing on shopping, dining, sightseeing, leisure, and fitness, promoting local specialties and cultural experiences [41][44]. Group 4: Implementation Strategy - The initiative will employ a synchronized approach between provincial and municipal levels, ensuring coordinated planning, marketing, and consumer protection measures [47][49]. - Six major discount policies will be introduced to attract consumers, including dining vouchers and discounts for tourists and event participants [53][55].