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园博园进行商业探索 拓展公园消费新场景 深圳老公园有了新玩法
Sou Hu Cai Jing· 2025-09-04 08:30
Core Viewpoint - Shenzhen International Garden and Flower Expo Park (Garden Expo Park) has undergone significant transformation, introducing new commercial activities that enhance visitor experience and expand consumption scenarios within the park [1][2]. Group 1: Park Transformation and Development - The Garden Expo Park, originally built for the 5th China International Garden and Flower Expo in 2004, has transitioned from an exhibition site to a municipal park, showcasing diverse garden landscapes [2]. - Over time, some structures within the park have deteriorated, leading to closures due to safety concerns, while the demand for diverse park functionalities has increased, resulting in decreased visitor numbers [2][6]. Group 2: New Commercial Activities - In 2024, Shenzhen initiated a "operation, renovation, and maintenance" reform pilot, with the Garden Expo Park as the first project, leading to the renovation of damaged attractions and activation of underutilized spaces [7]. - Five new businesses have opened in the park, utilizing and enhancing the original old buildings and courtyards, creating unique immersive consumption experiences that blend ecological beauty, cultural attributes, and commercial vitality [7][8]. Group 3: Visitor Engagement and Experience - The newly opened tea house, Mint Garden·Baba Tea, hosted events featuring traditional performances, attracting many visitors and enhancing the park's appeal [7]. - The shift in park offerings from merely "viewing scenery" to "experiencing services" reflects a broader trend in Shenzhen's parks, which now include light dining options, book bars, markets, and self-service facilities [8]. Group 4: Community and Accessibility - The park's management emphasizes maintaining public and community-oriented attributes, ensuring that all businesses contribute to public welfare and provide affordable services [8].