Core Insights - The company reported a revenue of 689 million yuan for the first half of 2025, representing a year-on-year decline of 15.64% while net loss was 19.84 million yuan, showing an improvement in loss compared to the previous year [1] Business Performance - The company emphasized product innovation, launching the "Black Gold Jujube" series, which includes new products like Black Gold Jujube and Black Gold Jujube Sesame Balls, aimed at creating new market segments through innovative processes [1] - Health-oriented products such as Red Date Astragalus Water and Red Date Ginger Tea have been developed to meet the wellness needs of consumers, particularly targeting office workers [1] Market Strategy - The company achieved significant breakthroughs in both depth and breadth of its multi-channel network, enhancing its offline presence through partnerships with major retailers like Sam's Club, Yonghui Supermarket, and Tianhong Mall [1] - The Black Gold Jujube product has become a popular health supplement in Sam's Club, indicating strong market acceptance [1] - The company is expanding its snack wholesale channels and optimizing its online ecosystem, covering major e-commerce platforms like Douyin, Taobao, and JD, while also venturing into cross-border e-commerce [1] - The strategy focuses on synergizing online and offline efforts to improve channel efficiency and product accessibility [1]