Group 1 - The ChinaJoy event commenced on August 1, attracting over 55,000 attendees on its first day, a 10% increase compared to the previous year [1] - In the first half of 2025, the domestic game market in China achieved actual sales revenue of 168 billion yuan, a year-on-year growth of 14.08%, with a user base of 679 million, up 0.72% [1] - The overseas sales revenue for self-developed games reached $9.501 billion, marking an 11.07% increase, driven by long-term product revenue and new releases in 2024 [1] Group 2 - Gamers in China are increasingly exposed to global gaming products, with many local companies already expanding internationally and showcasing globally distributed games at ChinaJoy [1] - Gamers are facing intensified competition in overseas markets, with domestic and international companies vying for attention, necessitating strategic cultural integration and targeted marketing efforts [2] - UnityGrow highlighted the challenges faced by Chinese game developers, including rising user acquisition costs and the need for higher localization standards due to cultural and regulatory differences in overseas markets [3]