Core Viewpoint - The event "One Horse Leads the Way to Promote Consumption - One Product One Broadcast" in Jizhou County successfully integrates online and offline sales to boost local consumer spending and enhance the festive atmosphere for the Spring Festival [1][2] Group 1: Event Overview - The event features over a hundred hosts participating in online live broadcasts to promote local New Year goods and amplify the event's impact [1] - The main venue is the food street at the north gate of the Shijing Cultural Park, a national 4A tourist attraction, which includes both online and offline sales sections for dual engagement [1] Group 2: Product Promotion - The "One Product One Broadcast" e-commerce platform focuses on Spring Festival themes, showcasing local specialty products such as Jizhou chili sauce, sesame candy, and sweet potato chips through 16 booths and multiple live streaming rooms [1] - An offline exhibition area gathers high-quality local agricultural products, with some items packaged in elegant gift boxes for consumer convenience [1] Group 3: Cultural Engagement - The event includes traditional cultural performances such as lion dances and yangge shows, enhancing the festive experience for attendees [1] - Interactive sessions with online hosts provide a lively atmosphere, making the shopping experience more engaging for the public [1] Group 4: Additional Initiatives - 20 local stores participate in live streaming to facilitate online browsing and price comparison for consumers [1] - The event features five distinctive nodes along Youth Street, creating a vibrant shopping environment [1] - 35 entertainment hosts voluntarily promote 50 local stores, contributing to a revitalized traditional New Year market [1] - Consumer incentives such as discount coupons and promotional offers are introduced to make shopping more affordable and convenient [1][2]