红魔氘锋系列充电宝

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充电宝新规施行 产业格局加速重塑
Zheng Quan Ri Bao Wang· 2025-08-16 00:00
Core Viewpoint - The new regulations implemented by the National Certification and Accreditation Administration on August 15 require all power banks and lithium-ion batteries to obtain 3C certification, significantly impacting the entire industry chain from manufacturing to sales [1][2]. Industry Impact - The new standards are expected to accelerate industry consolidation, with predictions that 40% of small and medium-sized enterprises may be eliminated, while leading companies could increase product prices and overall profit margins, enhancing industry concentration [1]. - The implementation of the new regulations is anticipated to improve product quality and safety, reduce safety incidents, and promote market health by eliminating substandard products and small workshops [2][4]. Sales and Compliance - Following the new regulations, there has been a significant increase in the sales of compliant products, with many retailers actively ensuring that their inventory meets the 3C certification requirements [1]. - Online platforms like JD and Taobao are prominently displaying 3C certification on power bank products, with top-selling models selling over one million units in the past 30 days [2]. Corporate Responses - Several listed companies have confirmed that their power bank products comply with the new regulations and have obtained necessary certifications, reflecting their proactive approach to market changes [3][4]. - Companies such as Xinwanda and Aohai Technology have emphasized their compliance with 3C certification and the use of high-quality battery cells from leading brands [3]. Market Dynamics - The new regulations are expected to drive technological upgrades and product transformations within the industry, enhancing competitiveness and consumer trust [2][4]. - The integration and optimization of the power bank industry chain are likely to be facilitated through mergers and acquisitions, allowing for improved quality control and brand capabilities across the supply chain [4].