36氪国庆特别策划 文末有抽奖！ 策划 ｜ 迟雨 封面来源 ｜ pexels 风浪越大，鱼越贵，这是中国品牌的"出海圣经"。 对于当下的中国公司而言，出海，似乎正从一个"可选项"变成"必选项"。 一方面，国内市场见顶，增长红利消退。另一方面，中国拥有全球最完整、最高效的工业体系和最完善的供应链网络。 当国内需求无法完全消化这些产能，将成熟的产品、技术和供应链能力输出到海外，便成了盘活资产、实现价值最大化的自然选择。 事实上，在全球化的演变中，已有不少中国企业站立潮头： 有的不再满足做代工，选择自己做品牌 ——中山东菱威力，一家43年的家电老字号，疫情期间 推出了自己的出海品牌，上架不到一年时间，名为Kumio的制冰机的销售额已超过400万美元。 《全球化中的"影子世界"》 ，请点击图片阅读： 也有细分领域的头部玩家 ，Lofree（洛斐），靠复古打字机外型的圆点蓝牙机械键盘在市场开辟了一条路径。当国内机械键盘厂商还在价格战中厮杀时，它 已经将矮轴键盘，在海外卖到了200美元的高价。 更不必提像大疆、影石、安克、正浩……这样一批如雷贯耳的名字 ，正持续不断地刷新全球市场和消费者对中国品牌的认知。他们厌倦了靠模仿 ...

来源：人民日报海外版 作者：孔德晨 今年以来，已开展164类产品、1.6万余批次产品质量国家监督抽查；累计帮扶企业10.3万家，增加工业 产值118.8亿元；平台商品售卖类接诉即办诉求量同比下降15%……国家市场监督管理总局近日召开专 题新闻发布会，介绍工业产品质量安全监管重点工作情况。聚焦重点产品、重点行业、重点问题、重点 区域，市场监管总局进一步强化产品质量安全源头治理，深入开展重点产品质量安全整治，守稳守牢产 品质量安全底线，进一步提升产品质量供给水平。 严把源头准入 市场监管总局质量监督司司长王胜利介绍，市场监管总局加快修订《工业产品生产许可证管理条例》 《工业产品生产许可证实施细则通则》和建筑用钢筋等24个产品实施细则，研究建立工业产品生产许可 证管理产品目录动态调整评估机制，并严格工业产品生产许可证审批管理和证后监管，对获证企业生产 能力进行监督检查，严把源头准入。 与此同时，市场监管总局严格强制性产品认证(CCC)管理，加强强制性认证目录产品的证后监督。今年 以来，共对4071家企业发放工业产品生产许可证4216张，不予许可216张；共撤销不能持续符合认证要 求的CCC证书3.3万张，有效净化市 ...

来源：新闻晨报 近日，记者走访上海机场、致电联系机场安检客服，了解目前充电宝携带登机情况，要国庆乘飞机出去 的，快来看。 目前，除了安克、罗马仕，小米、酷石也有召回充电宝，此外，倍思、宜家、belkin等部分型号的充电 宝也不能携带登机。 准备行李时，可以使用上海机场官方充电宝核查小程序，查一查你的充电宝能否带上飞机。不过该小程 序只能做参考，要以现场查验结果为准，实际安检中更精确、灵活度更高。但建议条件允许的情况下， 出行还是首选小程序认定可登机的充电宝，以免耽误行程，影响出行好心情。 小米、酷石充电宝也有被召回， 还有这些也不能登机 在虹桥机场内出发大厅，可以看到不少地方都有充电宝登机规定的标识。 从2025年6月28日起，"禁止旅客携带没有3C标识、3C标志不清晰、已被召回型号或批次的充电宝乘坐 境内航班"。并且附上了3C标识图例、以及国家市场监管总局网站的二维码，以供查询召回信息。 此外，携带登机的充电宝还需要在手提行李或随身携带，严禁在托运行李中携带；充电宝额定能量不超 过100Wh，无需航空公司批准；额定能量超过100Wh但不超过160Wh，经航空公司批准后方可携带，但 每名旅客不得携带超过两个充 ...

Group 1 - The National Market Supervision Administration has conducted 164 types of products and over 16,000 batches of national quality supervision inspections this year, helping 103,000 enterprises and increasing industrial output value by 11.88 billion yuan [1] - The administration has strengthened source governance of product quality safety, focusing on key products, industries, issues, and regions to enhance the quality supply level [1] Group 2 - The administration is revising the "Industrial Product Production License Management Regulations" and has implemented strict approval management and post-certification supervision for industrial product production licenses, issuing 4,216 licenses and revoking 216 this year [2] - A total of 33,000 CCC certificates have been revoked for non-compliance, effectively purifying the market environment [2] Group 3 - The administration has enhanced quality safety supervision for power banks, implementing a comprehensive certification system and increasing inspection frequency, resulting in the suspension of nearly 9,000 CCC certificates and the revocation of over 600 [3][4] - Information sharing mechanisms have been established to notify major e-commerce platforms about revoked or suspended CCC certificates, ensuring immediate removal of non-compliant products [3] Group 4 - The administration has initiated a pilot program for online product quality safety verification, focusing on ten key products, which has led to a 15% year-on-year decrease in consumer complaints related to product quality [5][6] - A total of 103,000 enterprises have received technical assistance this year, resulting in an increase in industrial output value by 11.88 billion yuan, with specific improvements noted in various industries [6]

Core Viewpoint - The National Market Supervision Administration has strengthened the quality safety supervision of industrial products, focusing on key products, industries, issues, and regions to enhance product quality and safety standards. Group 1: Quality Supervision Measures - A total of 164 types of products and over 16,000 batches have undergone national quality supervision checks this year [1] - The administration has issued 4,216 industrial product production licenses to 4,071 enterprises, while denying 216 licenses and revoking 33,000 CCC certificates that did not meet certification requirements [2] - The focus areas include children's products, gas appliances, mobile power supplies, agricultural products, and vehicle-related products [2] Group 2: Charging Device Regulation - The administration has implemented stricter regulations for charging devices, including initial factory inspections and unannounced checks [3] - During the "review" period, nearly 9,000 CCC certification certificates for charging devices and lithium batteries were suspended, with over 600 certificates revoked [3] - Information sharing mechanisms have been established to notify e-commerce platforms about revoked or suspended certifications, ensuring immediate removal of non-compliant products [3][4] Group 3: Technical Support Initiatives - The administration has organized technical support activities, helping 103,000 enterprises improve product quality and increase industrial output by 11.88 billion yuan [6] - In Taizhou, the pass rate for snow boots increased from 60% to 95%, and order volume grew by 30% due to regulatory support [6] - In Xiamen, the energy storage battery industry saw a 15% increase in production efficiency and an 8% reduction in manufacturing costs through technical assistance [6] Group 4: Online Product Quality Assurance - The administration has initiated a pilot program for online product quality verification, focusing on electric bicycles and mobile power supplies [5] - Major e-commerce platforms have committed to enhancing product verification processes and ensuring compliance with quality standards [5][6] - The volume of consumer complaints related to product quality has decreased by 15% year-on-year, indicating improved regulatory effectiveness [6]

最近刷到安克创新的新闻，真心觉得这家跨境消费电子头部企业 2025年太难了。 先说说安克这一连串的危机。2025 年对它来说，简直是信任和合规 的双重考验。上半年就因为充电宝 有 自燃风险，搞了好几轮大规模召回，本以为这事能翻篇，结果9月又出大事。 9月18 日，美国消费者产品安全委员会（CPSC）发公告，说约48.1万台安克充电宝有过热、起火隐患， 必须召回。 更让人揪心的是，到公告发布时，已经收到 33 起火灾爆炸事故报告，其中 4 人轻度烧伤，还有 1 人遭 遇严重财产损失，这对品牌口碑的打击太大了。 9 月 22 日，美国众议院中国事务委员会说安克不公平定价还涉嫌非法避税，敦促展开关税合规调查。 消息一出来，当天安克的股价就暴跌近 8%。短短一个月，从产品安全到市场合规，安克在美国市场的 品牌形象算是遭了重创。 在我看来这事儿不只是安克一家企业的问题，更能看出中国出海品牌在全球化深入后有多 脆弱。你想 啊，产品卖得越广，当地监管越严，只要一个环节出疏漏，就可能引发连锁反应。 尤其像安克这样，把北美当核心市场的企业，那边消费者对产品安全多敏感，监管部门对合规多严格， 比新兴市场厉害多了，一旦出问题，想重 ...

新京报讯（记者吴婷婷）国庆中秋假期，携带月饼礼盒乘坐飞机的旅客增加，旅客应注意检查礼盒自带 餐具是否符合机场安检要求。此外，乘坐国内航班的旅客，应携带有3C标识、且不在召回范围内的充 电宝乘机。记者了解到，目前机场安检部门对不合规充电宝的检出率已大幅下降。 编辑 白爽 校对 张彦君 国庆中秋假期出行，旅客携带的行李中大闸蟹等生鲜、月饼礼盒等比较多，需要提醒旅客的是，携带这 类物品一定要检查其是否符合机场安检规定。 首都机场安检部门介绍，有一些商家会在月饼礼盒内配备金属刀叉，但旅客并不知情，在安检过程中被 检出金属刀具。根据民航局相关规定，餐刀禁止随身携带上飞机，需提前办理托运手续。如果礼盒中配 的是塑料小餐具，符合安检要求的，可以随礼盒携带。大闸蟹等"鲜、活、易腐"物品，应提前与所乘航 空公司联系，了解相关规定，避免不必要的损失。 同时，乘坐国内航班的旅客携带的充电宝要有清晰的3C标识，且不在被召回批次内。记者了解到，两 个机场安检现场对不合规充电宝的检出率已大幅下降。以首都机场T2航站楼为例，每天不合规充电宝 的检出率已下降至10%左右。 记者从首都机场了解到，2025年国庆中秋假期期间，首都机场预计运送旅 ...

近日，市场监管总局通报，因多起自燃事故，督导深圳罗马仕、安克创新和小米三家公司召回缺陷充电 宝共计135万余件。其中，罗马仕召回16.7万件，安克创新56.5万件，小米1.7万件，退款总额超1.1亿 元。针对罗马仕退款排队问题，监管部门协调解决，现已完成动态清零。同时，已暂停近9000张、撤销 600余张相关CCC认证证书，电商平台拦截问题产品链接约8万条。下一步将全面排查缺陷线索，严查企 业瞒报等行为。 ...

下一步，该局将持续加大节日期间食品、药品、工业产品、特种设备安全监管力度，畅通投诉举报渠 道，从严查处各类违法行为，切实维护消费者和经营者的合法权益，保障人民群众度过一个平安、祥 和、欢乐的节日。（杜志锋 黄艳梅 张粟华） 随着国庆节的临近，为了确保全市人民能够度过一个平安、祥和、欢乐的节日，连日来，新疆维吾尔自 治区乌苏市市场监督管理局坚持党建引领，积极践行"实干争先"理念，抽调监管人员、专业技术人员、 行政执法人员组成检查组，深入辖区多领域开展安全隐患排查与知识宣贯。专项检查围绕五大重点领域 展开：1.工业产品质量安全。对辖区内建筑保温材料、危险化学品及其包装物和容器、特种劳动防护用 品、消防产品、电动自行车、儿童玩具、充电宝等重点消费品及配件销售企业、燃气器具、家用电器等 销售企业进行全面检查，严格排查产品质量不达标、不符合安全标准等问题，从源头阻断安全风险；对 月饼、茶叶等相关食品的包装、严格排查无证生产或不符合国家标准等违法行为，守护质量安全。2.餐 饮场所安全。深入辖区燃气灶具使用餐饮单位，重点核查设备合规性、用气安全管理情况，同时结合 《中华人民共和国食品安全法》规定，同步检查食品采购、存储、加 ...

Group 1 - The State Administration for Market Regulation (SAMR) has reported that over 1.35 million potentially unsafe power bank products have been recalled due to safety concerns, following multiple incidents of spontaneous combustion [1][2] - Major companies involved in the recall include Romoss Technology, Anker Innovations, and Xiaomi, with Romoss recalling 167,000 units (34.1% of total), Anker recalling 565,000 units (78.7%), and Xiaomi recalling 17,000 units (12%) [2] - The SAMR has suspended nearly 9,000 CCC certification certificates for power banks and lithium battery companies, with over 600 certificates revoked as part of enhanced regulatory measures [1][3] Group 2 - The SAMR is implementing stricter oversight on online sales of consumer products, ensuring that companies fulfill their recall responsibilities and providing support for consumers facing difficulties in returning products [2][3] - A comprehensive review of defect information will be conducted through consumer complaints, with a focus on ensuring that companies recall all confirmed defective products [3] - E-commerce platforms have been instructed to remove products with revoked or suspended CCC certifications, resulting in approximately 80,000 links being intercepted [4]