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因美欧关税问题上半年痛失4亿欧元 保时捷下调全年盈利预期
Xi Niu Cai Jing· 2025-08-05 08:22
Group 1 - Porsche has lowered its full-year profit forecast, with sales profit margin expected to drop from 6.5%-8.5% to 5%-7% due to increased tariffs from EU and US trade agreements, resulting in a loss of approximately 400 million euros in the first half of the year [2] - The company's annual sales are projected to remain between 37 billion euros and 38 billion euros, indicating significant pressure on profitability despite stable sales expectations [2] - The global market performance of Porsche shows a stark contrast, with North America being the only bright spot, where deliveries increased by 10% year-on-year to 43,577 vehicles in the first half [2] Group 2 - The European market has underperformed, with German sales declining by 23% to 15,973 vehicles and other European regions down by 8% to 35,381 vehicles [2] - Porsche's performance in China is particularly concerning, with deliveries in the first half of 2025 plummeting by 28% to 21,302 vehicles, dropping from the top global market to the third position after North America [2] - The first quarter saw a staggering 42% year-on-year drop in deliveries, marking the largest single-quarter decline in nearly a decade [2] Group 3 - Financially, Porsche's operating profit fell by 91% year-on-year in the second quarter, amounting to only 154 million euros [3] - In response to these challenges, Porsche is implementing measures such as price adjustments and cost reductions, planning to cut 1,900 jobs over the next four years and reduce its dealer network in China from 150 to 100 by 2027 [3] - The company aims to accelerate the launch of new models based on the PPE platform and enhance local R&D in China, including plans for more accessible electric models like the pure electric Panamera [3]