Group 1 - The core viewpoint highlights a significant shift towards "health consumption" during the recent National Day and Mid-Autumn Festival holidays, indicating a growing public awareness of health and a transformation in consumer attitudes [1] - During the 8-day holiday, traditional health products such as bird's nest, Ejiao cake, and Western ginseng saw explosive sales growth, with a year-on-year increase of 205% [1] - Modern nutritional supplements like lysine, protein powder, and glucosamine also experienced strong sales, with year-on-year growth rates of 200%, 85%, and 76% respectively, reflecting consumers' preference for practical and caring health products [1] Group 2 - The health consumption trend continues with the upcoming 11.11 shopping festival, where consumers can participate in promotional activities while purchasing health-related products [2] - During the 11.11 event, the number of limited-time free draw opportunities will double, and the maximum cash back amount will triple, enhancing the consumer experience [2]