Core Viewpoint - The Chinese Anti-Counterfeiting Industry Association has released the "Top Ten Excellent Cases" for 2025, highlighting the importance of anti-counterfeiting technology and traceability in protecting brand integrity and intellectual property rights [1]. Group 1: Importance of Anti-Counterfeiting Technology - High-profile brands with significant profit margins are often targeted for counterfeiting, necessitating advanced anti-counterfeiting solutions [1]. - The release of the top cases aims to protect reputable brands, regulate market order, and combat counterfeiting [1]. Group 2: Innovative Technologies in Anti-Counterfeiting - The collaboration between the National Jewelry and Jade Testing Group and Gaoming Kewi Technology has led to the development of the "Yuyuan Code" intelligent anti-counterfeiting traceability system, enhancing market regulation and consumer trust in jade products [2]. - Ant Financial Services has implemented a dynamic encrypted NFC and blockchain traceability system for Nike shoes, providing each pair with a unique digital identity [2]. - Paipai Kankan has utilized large-size fiber printing technology for Mobil oil anti-counterfeiting labels, integrating multiple anti-counterfeiting features to combat market counterfeiting [2]. Group 3: Successful Collaborations - Shanghai Tianchen Micro-Nano Technology and Inner Mongolia Yili Group have created a new holographic metal packaging for Yili's children's milk powder, enhancing safety and consumer trust [3]. - Shanghai Chiya Information Technology has partnered with Zhonglu Co., Ltd. to develop unique anti-counterfeiting labels using multiple technologies, significantly improving brand protection [3]. - Shanghai Zhongshang Network has implemented a "one bag, one code" digital anti-counterfeiting traceability system for Wewei Co., enhancing production efficiency and flexibility [3]. Group 4: Tailored Anti-Counterfeiting Solutions - Quantum Cloud Code has developed an advanced anti-counterfeiting traceability system for Pizaihuang Pharmaceutical, ensuring comprehensive product safety from production to distribution [4]. - Beijing Zhaoxin Information Technology has provided Zangzi Island Group with a digital management system that combines various anti-counterfeiting technologies for effective data collection and analysis [4]. - Hainan Tianjian Anti-Counterfeiting Technology has implemented AI recognition technology for "Guizhou Province Medical Mooncake," effectively identifying counterfeit products [4]. Group 5: Future Directions - The Chinese Anti-Counterfeiting Industry Association plans to promote technological innovation and application in the anti-counterfeiting sector, supporting the development of the digital economy and enhancing consumer safety [5].