600家、800家，茅台开设直营店谣言为哪般？ 近期关于茅台的传闻接连不断，就在近两日，又有多条"茅台拟建几百家直营店破局"等相关传闻。 记者注意到，这类传闻内容颇为相似，但都会在页面上留下链接入口，以申请所谓茅台门店为诱饵，吸 引人们提交个人信息。 其中，在微博平台上，某账号11月22日10时42分和11时04分分别发布两篇关于茅台的文章，均在标 题中提到"茅台拟建600多家直营店"的文章。记者注意到，半小时内发布的两篇文章数据却有出入，一 篇称茅台拟在全国建设650家直营店，另一篇则称拟在全国新建680家直营店。此外，这两篇文章均提 到，新建直营门店将由总部全面接管价格，且（申请开设门店）门槛下调至50万元；同时搭配1499元飞 天配额（每月固定几十至上百箱），并授权全系列产品经营权，总部还提供包括选址、人员在内的18项 全链路扶持等吸睛的字眼。 【中国白酒网】"茅台要落地800家直营门店""启动资金下调至50万元"等传闻甚嚣尘上，这类消息 还称，每家门店会配套1499元飞天茅台的固定配额。 11月22日，记者调查发现，这又是一起假冒茅台官方名义的虚假信息事件。值得注意的是，这类文 章都附上了申请开设茅台 ...

中新网深圳11月15日电 (记者 索有为)中国防伪行业高质量发展交流会14日在深圳举行。作为大会平行 分论坛之一，"防伪溯源筑底 数字化赋能——电商平台质量提升的探索与实践论坛"同期举办，旨在通 过"标准+检测认证+数智化"手段，为电商产品与服务赋予唯一性数字标识并实现全程可追溯，增强消 费者对产品功能与服务品质的信任。 该分论坛由中国防伪行业协会国货与防伪公益直播工作委员会主办，中国防伪行业协会秘书长隆亮、国 货与防伪公益直播工作委员会主任委员李靖出席论坛并致辞。 业界人士参加分论坛。 彭程 摄 国货与防伪公益直播工作委员会监事长、国家市场监督管理总局原副巡视员郭跃阐释了质量作为信任基 石的核心逻辑，提出了筑牢质量根基的实践路径，并指出溯源防伪对构建电商发展新格局、推动行业高 质量发展的意义。 北京华夏公益基金会秘书长罗倩重点介绍了"校园引擎计划"公益项目。该项目面向普通高校大一、大二 学生，以公益社群为基础、公益赛事为引擎，构建了青年、企业与社会公益三方共赢的可持续发展闭 环。她表示，公益直播结合防伪溯源技术不仅为产品与服务品质保驾护航，也显著增强了公益直播的公 信力，为公益项目落地与长效发展提供了坚实支 ...

Core Insights - The event "2025 Yangcheng Lake Hairy Crab Guangdong Promotion Conference" successfully showcased the traceability of each crab from Yangcheng Lake to the Greater Bay Area, emphasizing the brand's commitment to quality and authenticity [1][3][4]. Industry Overview - Yangcheng Lake Hairy Crab has evolved into a complete industry chain worth 35 billion, encompassing breeding, sales, deep processing, catering, and cultural tourism, significantly contributing to rural revitalization and providing employment for 100,000 people along the lake [8][9]. - The brand value of Yangcheng Lake Hairy Crab is assessed at 28.265 billion, making it the top agricultural brand in Suzhou and a benchmark in the national river crab industry [10]. Market Expansion - The Guangdong market is seen as a vital platform for showcasing high-quality cuisine, with the association implementing five major initiatives and eighteen key tasks to promote industry upgrades [11][12]. - The event highlighted the establishment of 129 authorized specialty stores in Guangdong, marking the region as a key sales area outside Jiangsu and a significant point for brand outreach to Hong Kong and Macau [34][35]. Quality Assurance and Standards - A comprehensive quality assurance system for Yangcheng Lake Hairy Crab was presented, including specialized packaging that incorporates advanced design and anti-counterfeiting features [14][21]. - New quality grading standards were introduced, categorizing crabs into premium, selected, and standard grades based on sensory, specification, and fullness criteria [24][25]. Logistics and Supply Chain - The collaboration with SF Express for cross-border logistics services aims to enhance the supply chain efficiency, allowing consumers in Hong Kong and Macau to access fresh products quickly [40][41]. - The signing of production and sales cooperation agreements further solidifies the supply-demand relationship between Suzhou and Guangdong, promoting collaborative development [41][42].

Core Points - The 2025 Suzhou Yangcheng Lake hairy crab promotional event was held on September 26, introducing new anti-counterfeiting labels for the crabs [1] - The new anti-counterfeiting measures include a dual system of "one crab one tag" and "one box one sticker" to enhance consumer protection [2] - The anti-counterfeiting labels feature advanced technologies such as AI variable QR codes and diamond laser engraving for authenticity verification [3][4] Group 1 - The new anti-counterfeiting labels for Yangcheng Lake hairy crabs include a "crab shell red" color for farmed crabs and a "crab shell green" color for high-standard crabs, with multiple details to help consumers identify authenticity [1] - The Suzhou Agricultural and Rural Bureau has verified all farming entities and implemented a real-name authentication system for farmers, ensuring traceability of the crabs [1] - The sales data will be monitored in real-time to prevent over-selling and ensure honest business practices [1] Group 2 - The anti-counterfeiting labels consist of a geographical indication pattern, a traditional Chinese seal, AI traceability QR codes, and unique serial numbers [3] - The crab tag features a holographic material that reflects light in a diamond-like manner, enhancing its security features [4] - Consumers can verify the authenticity of the crabs by scanning the QR code on the label, which directs them to a detailed anti-counterfeiting information page [5]

Core Insights - In the first half of 2025, the company reported a revenue of 171.1 million yuan, representing a year-on-year growth of 11.93%, while the net profit attributable to shareholders decreased by 83.34% to 1.963 million yuan [1] Business Overview - The company's main businesses include anti-counterfeiting traceability systems and comprehensive copyright services, as well as business information paper products [1] - The company owns multiple brand series such as "Annie," "King," "Little Warrior," and "Bright Color," covering a full range of products including copy paper, thermal paper, carbonless paper, color inkjet printing paper, and double glue paper [1] Anti-Counterfeiting and Traceability Systems - In the first half of 2025, the company utilized advanced technologies such as big data, RFID solutions, and artificial intelligence to build an anti-counterfeiting traceability and intellectual property protection service platform [1] - The platform provides a comprehensive solution for brand protection, including smart packaging materials, system software, data collection and analysis, private domain marketing, channel management, copyright protection, and brand rights protection [1]

Core Viewpoint - The "Yuan Code" intelligent anti-counterfeiting traceability system, developed by the National Jewelry and Jade Jewelry Testing Group Co., Ltd. in collaboration with Gaoming Kewi Technology Co., Ltd., has been recognized as one of the top ten excellent cases for 2025, aimed at enhancing trust and protecting brands in the anti-counterfeiting industry [1][2]. Group 1 - The "Yuan Code" system integrates nanomaterials, photonic technology, and information technology to create a new generation of digital identification technology, enabling rapid data recognition through special optical methods [1]. - The system features multi-dimensional optical coding, invisibility, high recognition, adaptability, and weather resistance, making it suitable for various materials such as jade and precious metals [1]. - The collaboration focuses on developing a verifiable, traceable, and trustworthy digital identity system for the jade and precious metal investment sectors, addressing consumer confidence issues and regulatory challenges [1]. Group 2 - Since 2021, the "Yuan Code" system has provided high-quality traceability services for Hetian jade products, establishing a reliable trust bridge between enterprises and consumers [2]. - The system has a profound impact on the Hetian jade trading market, enhancing brand protection, regulating market order, combating counterfeiting, and boosting consumer confidence, thus promoting the standardization, transparency, and digital transformation of the jade industry [2]. - The next step involves establishing a "Bao Code" coding center in Shenzhen to expand the application of the upgraded technology to various jewelry categories, aiming to create a safer and more trustworthy market environment for consumers [2].

Group 1: Company Performance and Strategy - The company is facing challenges such as environmental pressure, digital transformation, and demand structure adjustments, but also sees new growth opportunities through advanced technologies like big data and AI [1][2] - In 2025, the company plans to expand its production capacity in South China while focusing on environmental protection and product innovation to enhance profitability [3] - The company aims to become a market leader in brand value, market share, and customer satisfaction by adhering to a customer-centric approach and core values of innovation, service, and value [3] Group 2: Financial Outlook and Shareholder Value - The company is currently not in a position to distribute cash dividends due to not meeting the necessary conditions, but is committed to sustainable development and will follow legal requirements for profit distribution when feasible [3] - The management expresses confidence in achieving over 300 million in revenue for 2025, emphasizing efforts to enhance operational performance and core competitiveness [4] - The company acknowledges the impact of macroeconomic factors and market fluctuations on its stock price, and is focused on improving its internal value and governance structure to boost market performance [4]

Core Viewpoint - The Chinese Anti-Counterfeiting Industry Association has released the "Top Ten Excellent Cases" for 2025, highlighting the importance of anti-counterfeiting technology and traceability in protecting brand integrity and intellectual property rights [1]. Group 1: Importance of Anti-Counterfeiting Technology - High-profile brands with significant profit margins are often targeted for counterfeiting, necessitating advanced anti-counterfeiting solutions [1]. - The release of the top cases aims to protect reputable brands, regulate market order, and combat counterfeiting [1]. Group 2: Innovative Technologies in Anti-Counterfeiting - The collaboration between the National Jewelry and Jade Testing Group and Gaoming Kewi Technology has led to the development of the "Yuyuan Code" intelligent anti-counterfeiting traceability system, enhancing market regulation and consumer trust in jade products [2]. - Ant Financial Services has implemented a dynamic encrypted NFC and blockchain traceability system for Nike shoes, providing each pair with a unique digital identity [2]. - Paipai Kankan has utilized large-size fiber printing technology for Mobil oil anti-counterfeiting labels, integrating multiple anti-counterfeiting features to combat market counterfeiting [2]. Group 3: Successful Collaborations - Shanghai Tianchen Micro-Nano Technology and Inner Mongolia Yili Group have created a new holographic metal packaging for Yili's children's milk powder, enhancing safety and consumer trust [3]. - Shanghai Chiya Information Technology has partnered with Zhonglu Co., Ltd. to develop unique anti-counterfeiting labels using multiple technologies, significantly improving brand protection [3]. - Shanghai Zhongshang Network has implemented a "one bag, one code" digital anti-counterfeiting traceability system for Wewei Co., enhancing production efficiency and flexibility [3]. Group 4: Tailored Anti-Counterfeiting Solutions - Quantum Cloud Code has developed an advanced anti-counterfeiting traceability system for Pizaihuang Pharmaceutical, ensuring comprehensive product safety from production to distribution [4]. - Beijing Zhaoxin Information Technology has provided Zangzi Island Group with a digital management system that combines various anti-counterfeiting technologies for effective data collection and analysis [4]. - Hainan Tianjian Anti-Counterfeiting Technology has implemented AI recognition technology for "Guizhou Province Medical Mooncake," effectively identifying counterfeit products [4]. Group 5: Future Directions - The Chinese Anti-Counterfeiting Industry Association plans to promote technological innovation and application in the anti-counterfeiting sector, supporting the development of the digital economy and enhancing consumer safety [5].

Core Insights - The new production line for Tongrentang Technology's "An Gong Niu Huang Wan" has received GMP certification, indicating readiness for production and expected capacity increase of over 30% [1][3] Company Overview - Tongrentang's "An Gong Niu Huang Wan" is a flagship product, holding approximately 50% market share in the segment [3] - The company is accelerating capacity enhancement to meet rising market demand for "An Gong Niu Huang Wan" [3] Production Capacity and Efficiency - The new production line allows for clearer division of labor, with each line dedicated to a specific product type, thus reducing the workload associated with switching between different types [3] - The production area has been expanded and optimized, improving overall production efficiency by shortening distances between processes [5] Technological Advancements - The company has introduced advanced smart production equipment, enhancing the appearance and weight consistency of the pills [5][6] - Implementation of quantum cloud coding and laser marking technology provides each pill with a unique ID, ensuring precise management and traceability throughout the production and sales process [6] - The use of quantum cloud codes enhances anti-counterfeiting measures, allowing for easy verification even if packaging is damaged, thus ensuring consumer safety [6]