Core Insights - The electric tools industry is undergoing significant technological transformation, with lithium battery technology and 5G integration being the most prominent trends driving high-quality development for companies like Prulde [1] Industry Overview - The global market for hand tools is approximately $25 billion, while power tools range from $45 to $50 billion, with electric tools accounting for about $30 billion [2] - The lithium battery penetration rate in China's electric tool market is projected to reach 59% in 2024, with general-purpose tools seeing a lithium battery adoption rate of 77.4% [1] - By 2030, the market share of lithium battery electric tools is expected to exceed 70%, with cordless electric tools penetration reaching 78% [1] Company Strategy - Prulde has adopted a dual-driven business model of ODM and OBM, with a diverse brand matrix including "Hengdong," "Neumaster," "PRULDE," "BATAVIA," and "PHALANX" to cover various market segments [3] - The company has established a comprehensive sales network and after-sales service system, utilizing major e-commerce platforms like Amazon, Walmart, Temu, and TikTok for online sales [3] - In the first half of 2025, Prulde achieved revenue of 460.6186 million yuan, with OBM business accounting for 20.42% of total revenue [3] Production and Market Adaptation - In response to international tariff policy changes, Prulde has adjusted its production strategy by shifting some orders to its subsidiary in Thailand, which is expected to reach full production capacity by the end of 2025 [4] - The Thai subsidiary has established a robust production and sales management system, certified for quality, occupational health, and safety [4] - The company plans to continue monitoring policy dynamics and adjust strategies to ensure long-term stable business development [4]