Core Insights - The company reported a steady improvement in profitability for the first half of 2025, with total revenue reaching RMB 155.4 million [1] - The total contract amount signed with clients was RMB 715.1 million, with 96.2% (approximately RMB 688.2 million) of services already provided to clients [1] - The company's profit increased to RMB 35.9 million and RMB 53.7 million for the respective periods [1] Financial Performance - Gross profit rose from RMB 75.0 million in the same period of 2024 to RMB 108.0 million in 2025 [1] - The gross profit margin improved from 60.8% to 69.5% [1] - The growth in revenue was primarily driven by advertising services, rebates from media partners, and online media advertising services provided to relevant advertising agencies [1]