Group 1 - The core strategy for effective brand promotion in the digital age is the precise selection of media platforms to overcome traffic challenges and achieve high conversion rates [1][6] - Traditional broad-spectrum advertising methods are no longer suitable for market changes; industries must focus on specific user profiles and preferences to create a multi-dimensional user tagging system [3] - The alignment of content types with platform characteristics is crucial; for instance, short video platforms are ideal for showcasing product usage, while text and image sites are better for in-depth industry analysis [3] Group 2 - The algorithm mechanisms of media platforms significantly affect content reach efficiency; mainstream platforms have mature recommendation systems, while niche platforms may offer high user engagement and conversion rates [3] - Effectiveness tracking is essential for optimizing decision-making; modern publishing systems provide real-time data dashboards to monitor key performance indicators [4] - The pursuit of mere exposure is no longer wise in the attention economy; a user-centered approach to media selection can enhance brand trust and drive growth [6]